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Mining the World Wide Web: An Information Search Approach explores the concepts and techniques of Web mining, a promising and rapidly growing field of computer science research. Web mining is a multidisciplinary field, drawing on such areas as artificial intelligence, databases, data mining, data warehousing, data visualization, information retrieval, machine learning, markup languages, pattern recognition, statistics, and Web technology. Mining the World Wide Web presents the Web mining material from an information search perspective, focusing on issues relating to the efficiency, feasibility, scalability and usability of searching techniques for Web mining. Mining the World Wide Web is designed for researchers and developers of Web information systems and also serves as an excellent supplemental reference to advanced level courses in data mining, databases and information retrieval.
Harness the hidden powers of the Web search engines and save hours of frustration with the second edition of this easy-to-use guide--updated to reflect overhauls in the major search sites.
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Demonstrates successful search strategies while analyzing the strengths and weaknesses of Yahoo!, AltaVista, Excite, Infoseek, Lycos, and Hot-Bot, describing advanced features and query terminology for each.
Internet Research Skills is a clear, concise guide to effective online research for social science and humanities students. The first half of the book deals with publications online, devoting separate chapters to academic articles, books, official publications and news sources, which form the core secondary sources for social science research. The second half of the book deals with the open web, a vast and confusing realm of materials, many of which have no direct print counterpart. The third edition has been updated throughout and now includes: - coverage of cutting edge online services as well as newly developed approaches to using online materials - a new chapter on organising your research and internet research methods - additional material on the use of social networks for research. - illustrations, examples and short exercises to help you put what you learn into practice. Internet Research Skills is an invaluable guide for undergraduate students carrying out research projects and for postgraduate students working on theses and dissertations.
In plain, uncomplicated language, and using detailed examples to explain the key concepts, models, and algorithms in vertical search ranking, Relevance Ranking for Vertical Search Engines teaches readers how to manipulate ranking algorithms to achieve better results in real-world applications. This reference book for professionals covers concepts and theories from the fundamental to the advanced, such as relevance, query intention, location-based relevance ranking, and cross-property ranking. It covers the most recent developments in vertical search ranking applications, such as freshness-based relevance theory for new search applications, location-based relevance theory for local search applications, and cross-property ranking theory for applications involving multiple verticals. - Foreword by Ron Brachman, Chief Scientist and Head, Yahoo! Labs - Introduces ranking algorithms and teaches readers how to manipulate ranking algorithms for the best results - Covers concepts and theories from the fundamental to the advanced - Discusses the state of the art: development of theories and practices in vertical search ranking applications - Includes detailed examples, case studies and real-world situations
J.-E. Dubois and N. Gershon This book was inspired by the Symposium on "Communications and Computer Aided Systems" held at the 14th International CODATA Conference in September 1994 in Chambery, France. It was conceived and influenced by the discussions at the symposium and most of the contributions were written following the Conference. This is the first comprehensive book, published in one volume, of issues concerning the challenges and the vital impact of the information revolution (including the Internet and the World Wide Web) on science and technology. Topics concerning the impact of the information revolution on science and technology include: • Dramatic improvement in sharing of data and information among scientists and engineers around the world • Collaborations (on-line and off-line) of scientists and engineers separated by distance . • Availability of visual tools and methods to view, understand, search, and share information contained in data • Improvements in data and information browsing, search and access and • New ways of publishing scientific and technological data and information. These changes have dramatically modified the way research and development in science and technology are being carried out. However, to facilitate this information flow nationally and internationally, the science and technology communities need to develop and put in place new standards and policies and resolve some legal issues.
Global Search Engine Marketing Use search to reach all your best customers--worldwide!Don't settle for U.S.-only, English-only search marketing: master global search marketing, and reach "all" your most profitable customers and prospects--"wherever they are!" Leading global search experts Anne Kennedy and Kristjan Mar Hauksson identify all the challenges associated with global search marketing, and offer proven solutions for every key issue, from culture and communication to technology and law. Discover surprising local differences in how people search, craft online marketing campaigns that reflect local cultures, and learn how to profit from tools and social platforms most North American marketers have never even heard of!
Finding content on the Internet which isn't located through more conventional means, such as search engines.
Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.