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A complete book-and-DVD search engine optimization training package Increasing your visibility on the web through search engine optimization is more important than ever, and this terrific SEO training kit from Sybex can help you do it right. Value-priced and organized for the busy and budget-conscious, this practical package includes the ultimate do-it-yourself SEO book, Search Engine Optimization: An Hour a Day, Third Edition, and expert video instruction, Learning Search Engine Optimization, A Video Introduction, with eight hours of video lessons on DVD. Learn smart techniques and tactics?and get the help you need to make SEO work for you. Offers overworked SEO practitioners, marketers, advertisers, PR pros, and small business owners a step-by-step approach to learning and implementing winning search engine optimization strategies and techniques Makes plain how search engines work and shows you how to optimize keywords, employ social media, track results, and much more Includes Search Engine Optimization, Third Edition, which uses the popular Sybex hour-a-day approach to demystify intimidating topics and help readers follow smart, tested guidelines Also includes the Learning Search Engine Optimization, A Video Introduction DVD featuring eight hours of high-definition, high-quality instruction viewable on laptops, PCs, smartphones, and tablets Understand SEO concepts and tools, build a plan, and succeed with Sybex's Search Engine Optimization Essential Learning Kit.
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Here is an Exemplary Opportunity to Master the Art of Essential Search Engine Optimization to Jump on the Top Spots of Search Results and Siphon Tons of Free Traffic - the Easy & Effective Way!!! To Survive In Today’s Competitive Market, Essential SEO Is Imperative For Businesses! We live in a digital world and every operating business right now, big or small, needs some kind of online exposure. Because that’s where the world is progressing right now and if your business doesn’t catch up, it is bound to stay behind. However, there are many moving elements to a business that one needs to manage, right from processing customer’s order to fulfilling and satisfying their expectations to managing other business-related activities. In between all of this, focusing on online marketing or even making a start on promoting your business online can be already a hot seat as you progress forward, things may get confusing as to what you can or should do to tap into the vast power of digital marketing. One simple way to start or enhance your digital marketing journey is with the help of essential search engine optimization or SEO. With “ Essential SEO Training Kit guide” , it is the most appropriate Strategy for Improving Your Site’s Rankings in Search Engine Results! It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches. Today, Essential SEO is the most effective part of any digital marketing strategy as it… Leads to better user experience Is a primary source of leads Brings higher close rates Results in higher conversion rate Promotes better cost management Builds brand credibility Helps establish brand awareness Ensures mobile-friendliness of your website Takes you ahead of the competition Now, if you’re doubtful that any aspect of SEO can help your business, take a look at the statistics below… 93% of online experiences begin with a search engine. If done right, SEO can drive a 14.6% conversion rate. 75% of users don’t even scroll past the first page of the SERPs. 21% of users access more than one of the search results. On average, Google receives over 63,000 search queries every second. On the first page alone, the first five organic results account for 67.60% of all the clicks. 70-80% of people ignore paid search results, choosing to only click on organic search results. 87% of smartphone users use search engines at least once a day. We can go on and on but for now, these facts are enough to validate the importance of doing the right SEO. When you know how to do SEO the right way, you can literally write your own paycheck. But there’s a problem… On the surface, SEO may seem simple. But it’s much more than what meets the eye. It requires you to focus on working on multiple factors so that you can have a real SEO strategy. Well, we have put together all the resources you need to get started with your successful SEO strategy. Just grab our comprehensive, step-by-step ‘Essential SEO Training Kit’ guidebook This ecourse will explain everything you need to know to master the initial aspects of SEO. From how to do keyword research, to installing and setting up WordPress SEO plugin, connecting with Google Webmaster tools, and finding guest posting for backlink…We have included every single thing. Use this guide to get higher search engine rankings and strengthen your brand online.
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
Up relevance scores, improve page speed, optimize voice search questions, and more! Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of "how do I get people to visit my site?" By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You'll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings. Develop a search strategy and use new SERP features Maximize the effects of personalized search Analyze results with improved analytics tools Optimize voice search strategies There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Unlock the secrets to skyrocketing your online presence and driving massive traffic with the "Ultimate Guidebook on SEO in Digital Marketing." This indispensable guide is your key to mastering search engine optimization (SEO) and propelling your website to the coveted first page of search results. Whether you're a novice marketer or an experienced digital strategist, this book provides the comprehensive knowledge and actionable strategies you need to boost your online visibility and make money fast. In this essential guide, seasoned SEO expert Tiffany Newton breaks down the complexities of SEO into clear, step-by-step instructions. With practical tips, detailed examples, and proven techniques, you'll learn to: Understand SEO Fundamentals: Grasp the core principles of SEO, including keyword research, on-page optimization, and link building, to establish a solid foundation. Conduct Effective Keyword Research: Discover how to identify high-traffic, low-competition keywords that will drive targeted visitors to your site. Optimize Your Website for Search Engines: Learn how to enhance your site's structure, content, and meta tags to improve search engine rankings and user experience. Create High-Quality, SEO-Friendly Content: Craft compelling content that engages readers and satisfies search engine algorithms, ensuring maximum reach and impact. Build Powerful Backlinks: Develop a robust backlink strategy that boosts your site's authority and drives organic traffic from reputable sources. Utilize Advanced SEO Tools and Techniques: Explore the latest SEO tools and software that can streamline your optimization efforts and deliver faster results. Monitor and Analyze Your SEO Performance: Use analytics and reporting tools to track your progress, measure success, and refine your strategies for continuous improvement. The "Ultimate Guidebook on SEO in Digital Marketing" is more than just a manual; it's a roadmap to achieving online success and financial independence. Tiffany Newton's expert guidance and practical advice make even the most complex SEO concepts accessible, empowering you to transform your website into a high-performing, revenue-generating machine. Don't let your competitors outrank you. Take control of your online presence and start making money fast. Buy the "Ultimate Guidebook on SEO in Digital Marketing" today and set yourself on the path to digital dominance!
Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences. The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based search While other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.