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A celebration of the Omega Seamaster watch’s seventieth anniversary with exclusive photographs that truly bring the legendary timepiece to life. When the Swiss watchmaker Omega debuted its Seamaster diving watch in 1948, the house proved that functionality and style could coexist. This luxurious volume marks seventy years of Seamaster, exploring the model’s excellent craftsmanship, evolving design, and enduring charm. Inspired by the waterproof wristwatches of World War II, the Seamaster appealed to active individuals desiring a watch for “town, sea, and country”—a heritage that shines through today. A precious collectible object, this tome features never-before-seen photographs of vintage and contemporary Seamasters, as well as different shades of paper. For those who appreciate fine timepieces and extraordinary pieces of bookmaking, this new edition is bound to delight.
A history of the James Bond wardrobe.
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
"Initially designed for automobile racing teams and engineers, the OMEGA Speedmaster embarked on a very different trajectory when NASA chose it to accompany astronauts heading for the Moon in 1965. Its involvement in the space adventure has propelled the Moonwatch to the top of the list of celebrated timepieces. After years of research and observation, the authors present a complete panorama of the Moonwatch in a systematic work that is both technical and attractive, making it the inescapable reference book for this legendary watch. This third edition has been enriched with 17 new models, revised information and a new chapter featuring pictures of astronauts and their Speedmasters."--Back cover.
Peter Blake was one of the best-known sailors of our time; he served as a Special Envoy of the United Nations Environment Program and took great interest in sustainable economic development. In a 30-year sailing career he won every significant bluewater race on the planet, including the America's Cup and the Whitbread Around the World; and slashed the record for the fastest non-stop circumnavigation under sail. His murder in the Amazon made headlines worldwide.
Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
The End of Victory recounts the costs of failure in nuclear war through the work of the most secret deliberative body of the National Security Council, the Net Evaluation Subcommittee (NESC). From 1953 onward, US leaders wanted to know as precisely as possible what would happen if they failed in a nuclear war—how many Americans would die and how much of the country would remain. The NESC told Presidents Dwight Eisenhower and John F. Kennedy what would be the result of the worst failure of American strategy—a maximum-effort surprise Soviet nuclear assault on the United States. Edward Kaplan details how NESC studies provided key information for presidential decisions on the objectives of a war with the USSR and on the size and shape of the US military. The subcommittee delivered its annual reports in a decade marked by crises in Berlin, Quemoy and Matsu, Laos, and Cuba, among others. During these critical moments and day-to-day containment of the USSR, the NESC's reports offered the best estimates of the butcher's bill of conflict and of how to reduce the cost in American lives. Taken with the intelligence community's assessment of the probability of a surprise attack, the NESC's work framed the risks of US strategy in the chilliest years of the Cold War. The End of Victory reveals how all policy decisions run risks—and ones involving military force run grave ones—though they can rarely be known with precision.