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Ok, you're the boss now, not of a section, or the team of a particular function -- but of the whole shooting match, end to end. You are the business's general manager and the staff looks to you for their livelihoods (yes you). So you have to strategize, sell, supply and service, collect the cash, provision, train and motivate your people, delight your clients and at the end of the day, return a profit to the business owners. So where the hell do you start? How do you know that you're not neglecting any aspect that will bite you on the bum later? Don't stress, it's not all that hard and it can be an extremely enjoyable and rewarding process. This book will provide you with the 12 common sense and repeatable steps that will guide you through running a business that everyone will be proud to be associated with. The intended reader is someone moving up from middle management -- or running their own business. The book is aimed to provide an easy to follow road map that will give some comfort and order amid the chaos of information and expectations...Helping with the 'what do I do next?' question that no-one wants to ask for the fear of appearing that they're not up to it.
In the routinely-chaotic world of general management that you live in, you don't have the luxury of reading management books cover to cover, no matter how much they can help you. You need a book that you can flip open and learn something that applies to your world...not next week...not tomorrow...but NOW. Michael Horton wrote #SCRAPPY GENERAL MANAGEMENT tweet just for you, so that you can still benefit from today's best management wisdom. Next time you're sitting at your desk at a loss for ideas or simply facing the question, 'What do I do next?' pull this handy volume out of your bookshelf, flip it open, and expect to find a scrappy little nugget of wisdom that will make your next management decision just a tweety bit easier.
Authors: Julie Castro Abrams, Carole Amos, Eldette Davie, Hannah Kain, Mai-Huong Le, Sue Lebeck, Terrie Mui, Pat Obuchowski, Yuko Shibata, Nathalie Udo, Betty Jo Waxman Although some people make it look easy, the reality is that the path to success is often convoluted and messy. It's tempting to believe that the professionals surrounding us somehow have their act completely together while we lurch fitfully onward, but the real story is often much more complicated and chaotic. This refreshingly honest book provides welcome reassurance for every businesswoman who's ever wondered, ""Is it me, or has the whole rest of the company gone nuts?!"" Each chapter is a fascinating description of one woman's unlikely journey, and every story is teeming with personal insights and practical tips to encourage you along the way toward your own goals and dreams. The human side of each achiever comes alive as she shares her challenges, choices and achievements in a ""just between us"" tone that educates as it entertains. If you've ever had ""one of those days"" where your co-workers seemed to grow horns or you were tempted to sink into the icy couch of despair--you are not alone! Once in a while we need to take a well-deserved break. Reading even just one chapter from 'Scrappy Business Women' will refresh your spirit and invigorate you for the next sprint. If you're a seasoned professional, you'll see your own journey reflected in those of these women. And if you're just starting out on your professional journey, the wisdom in this guide will save you a whole lot of time and aggravation! Share your own story at the ScrappyWomen.Biz website, which grew out of this 'gal pal' project. Your story, and those of enterprising, determined women like you, will help this collection grow from a trickle of wisdom into a fountain of inspiration from which millions of women will drink, and ultimately a platform from which they gain the courage to leap boldly into their own futures. Please visit and add your story to ours so that, drop by drop, we grow this tiny stream into an ocean of wisdom. Stay Scrappy!
In simple terms, business contingency planning (BCP) is the art of preparing an enterprise for "bad things." "Scrappy Business Contingency Planning" provides a blueprint for the creation of a business contingency program from the ground up.
Marketing is changing rapidly, so sometimes it’s hard to keep up. Don’t get frustrated, get scrappy. It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before. In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to: Demystify digital marketing in a way that makes sense for your business Do more with less Build a strong brand with something to say Create relevant and engaging content for your social media platforms Spark dialogue with your community of customers Measure what matter The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!
An information security professional offers a guide to Internet security for anyone who wants to ensure that he or she does not inadvertently compromise sensitive information and wants to know what concrete steps reduce cybercrimes.
Annotation Typically, SAP implementations are large and complex, involving multiple locations, stakeholder groups, and business interests. Veteran ERP consultant Rahming showcases the collected wisdom of 13 leading consultants who share experiences that run the gamut from tackling post go-live resistance to increasing end-user productivity.
Freedman demonstrates to today's corporate managers and high-tech professionals that the seemingly chaotic world of corporate communication actually has a structure and that the structure, or syntax, can be decoded and used to one's advantage.
Small businesses power America. Defined as firms with fewer than 500 employees, they provide jobs for more than half of our private workforce and represent 99.7 percent of all businesses in the United States. So in our uncertain economic climate, "'The 24-Hour Turnaround'," with its focus on small business success in a turbulent economy, fulfills a pressing need. The authors, "Jeffrey S. Davis" and "Mark Cohen," are uniquely qualified to write this book--a compilation of case studies highlighting entrepreneurial styles, innovations and triumphs. Since 1985, their consulting company, Mage LLC, has guided over 700 small businesses and organizations on issues ranging from marketing and sales to organizational and transitional issues. This book pinpoints the most common situations Mage LLC has encountered with entrepreneurs and owners of private companies. The case studies, based on the authors' extensive experience with individual entrepreneurs and their organizations, highlight means and methods by which business leaders can achieve their visions and goals, regardless of the nature of the market or the economy. "'The 24-Hour Turnaround'" focuses on leadership, attitudes, strategies and tactics. It enables entrepreneurs to turn a keen analytical eye on their business trajectories and their own leadership styles. It demonstrates the benefits of change, and teaches entrepreneurs how to go about making real change that creates business stability, growth and success. It narrates outlines and situations that entrepreneurs can immediately relate to and offers models for making quick and concrete modifications, remaining open to new ideas while still honoring tradition and company history. Designed as a practical and easy-to-read guide, "'The 24-Hour Turnaround'" enlightens and empowers the small business leader or entrepreneur who wishes to steer a business to success, all within the challenges of a shifting, uncertain economy.