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"A town that isn't friendly? How can that be? When Scoop Doogan gets a call from the mayor, it isn't so bad. But when he heads out to Riverside, no one even knows who the mayor is. Then, strange things begin to happen"--Page 4 of cover
The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Today's moviegoers and critics generally consider some Hollywood products--even some blockbusters--to be legitimate works of art. But during the first half century of motion pictures very few Americans would have thought to call an American movie "art." Up through the 1950s, American movies were regarded as a form of popular, even lower-class, entertainment. By the 1960s and 1970s, however, viewers were regularly judging Hollywood films by artistic criteria previously applied only to high art forms. In Hollywood Highbrow, Shyon Baumann for the first time tells how social and cultural forces radically changed the public's perceptions of American movies just as those forces were radically changing the movies themselves. The development in the United States of an appreciation of film as an art was, Baumann shows, the product of large changes in Hollywood and American society as a whole. With the postwar rise of television, American movie audiences shrank dramatically and Hollywood responded by appealing to richer and more educated viewers. Around the same time, European ideas about the director as artist, an easing of censorship, and the development of art-house cinemas, film festivals, and the academic field of film studies encouraged the idea that some American movies--and not just European ones--deserved to be considered art.
Robyn Lawley is a self-confessed foodie - in addition to being an international supermodel for the likes of H & M and Ralph Lauren. When she's not gracing the cover of Vogue or modelling swimwear or walking the runway,, she is scouring menus around the globe and cooking up a storm for her best friends in her adopted home: New York City. Robyn Lawley Eats takes its name from her popular food blog and brings together a collection of modern classics and sumptuous photography from Robyn's travels, as well as home-grown Aussie dishes from her upbringing in Sydney. This book has been a true labour of love for our stunning and talented Robyn Lawley. Every single recipe in her new book was personally cooked, photographed, plated and eaten in Robyn's own kitchen in New York City! A rich, cosmopolitan array of recipes for any occasion, Robyn Lawley Eats has something for all levels of cooking experience and is an inspiration to girls who just love to eat.
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes In The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years. In addition to Cappo's input, insight, and anecdotes, pieces from prominent agency heads, advertisers, brand managers, and creatives provide a 360-degree view of the state of advertising today. All readers will learn how to skillfully navigate fast-changing factors including: Changes in the long-entrenched commission system Consolidation of major agencies Internet and E-tailing initiatives
You can have it all! Abby Barton's TV career is taking off and now she and her husband can have the life they've always dreamed of in a lovely Irish town -- at least, in theory! But when your husband takes you for granted and your teenage daughter hates you, an adoring old flame can spell danger to your seemingly perfect life. Fortunately, Abby has her friends to keep her sane. For starters, her best friend, Sally, owns a beauty salon, and Sally and her husband throw fantastic parties, where there are still more friends to be made. Just be sure to share. Sally's friend Lizzie makes time for everybody: her gal pals, her grown children, even her ex-husband. But when her ex finds someone new, Lizzie can't help but wonder if she'll ever love again. The women are all thrilled to meet Erin, who has moved home to Ireland from Chicago for her husband's new job. But is she cut out for small-town life, and what of the family she left behind years ago? Together and on their own, these four women are about to face highs and lows they never anticipated. Only from each other can they learn that life is for the living and that they need to grab it with both hands....
Trinity student Charles Stanihurst, the son of a Dublin merchant and a Roscommon chambermaid, flees his native city after assaulting an English officer and heads for the West of Ireland, where he encounters a culture virtually unknown within the pale. Beyond the Shannon much of the old Gaelic way of life is still intact, though under growing threat from the political power and land greed of the 'foreigners'. Charles is forced to confront divisions between his Anglo-Irish and Gaelic loyalties, while seeking his spiritual father, Bishop William Bedell, who is translating the Old Testament into Irish. Set in post-Flight of the Earls, pre-Cromwellian Ireland of 1641, this novel tells the gripping story of a struggle between two opposing cultures that set the scene for the rebellion sealing the fate of Gaelic Ireland.