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We know little about diverse youths’ engagement in science outside of school, the form such engagement takes and its impact on science literacy development and identity as a potential insider to science. We need to know more about why, how, and for whom out-of-school settings make a difference.
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
Rethinking Scientific Literacy presents a new perspective on science learning as a tool for improving communities. By focusing on case studies inside and outside of the classroom, the authors illuminate the relevance of science in students' everyday lives, offering a new vision of scientific literacy that is inextricably linked with social responsibility and community development. The goal if not tote memorization of facts and theories, but a broader competency in scientific thinking and the ability to generate positive change.
This proceedings book is divided in 2 Volumes and 8 Parts. Part I is dedicated to Decision Support System, which is about the information system that supports business or organizational decision-making activities; Part II is on Computing Methodology, which is always used to provide the most effective algorithm for numerical solutions of various modeling problems; Part III presents Information Technology, which is the application of computers to store, study, retrieve, transmit and manipulate data, or information in the context of a business or other enterprise; Part IV is dedicated to Data Analysis, which is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, suggesting conclusions, and supporting decision-making; Part V presents papers on Operational Management, which is about the plan, organization, implementation and control of the operation process; Part VI is on Project Management, which is about the initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time in the field of engineering; Part VII presents Green Supply Chain, which is about the management of the flow of goods and services based on the concept of “low-carbon”; Part VIII is focused on Industry Strategy Management, which refers to the decision-making and management art of an industry or organization in a long-term and long-term development direction, objectives, tasks and policies, as well as resource allocation.
Approximately 70 percent of the world's population is concentrated in the coastal borderlands, which geologists recognize to be the present continental margins. This new book on these continental margins provides a detailed account of a meeting which brought together specialists in marine and terrestrial geology, geochemistry, and geophysics. The workshop garnered widespread support and enthusiasm for a new direction in margins research focused on interdisciplinary studies of the fundamental processes of continental margin evolution. Scientific problems and solutions were identified for both divergent and convergent margins. Results of the workshop show that many of the fundamental plate interaction processes are common to all margins, whether formed by extension, contraction, or translation. This conclusion suggests a unified approach to margins research. A margins initiative has been proposed to follow up on the workshop results by developing science programs aimed at understanding the processes that control the initiation and evolution of continental margins.
The coastlines of the United States are beautiful places to live, work and play. But, they are also very fragile areas whose ecosystems are vulnerable to mismanagement. There are many complex issues facing the ocean science community at the federal, state and local levels-this report reflects the conclusions and recommendations of the National Academies drawing on discussions with USGS as well as input from potential users, clients and collaborators of the Coastal and Marine Geology Program.
"A thorough update and the introduction of new topics such as biodiversity and conservation has greatly enhanced this new edition: it is a 'must read' for all interested in horticulture and gardening." —John MacLeod, RHS Professor of Horticulture Most conventional gardening books concentrate on how and when to carry out horticultural tasks such as pruning, seed sowing and taking cuttings. This book is unique in explaining in straightforward terms some of the science that underlies these practices. It is principally a book of 'Why' – Why are plants green? Why should one cut beneath a leaf node when taking cuttings? Why do plants need so much water? But it also goes on to deal with the 'How', providing rationale behind the practical advice. The coverage is wide-ranging and comprehensive and includes the basic structure and functioning of garden plants, nomenclature, genetics and plant breeding, soil management, environmental factors affecting growth, methods of propagation and production, pest and disease control, post harvest management and storage, and conservation and sustainable horticulture. Now with full colour throughout, the second edition provides the reader with: Completely revised and updated chapters from the first edition, with new information and clearer focus on the topics Four new chapters, dealing with matters that have become of increasing concern since the first edition, namely: Diversity in the Plant World; Conservation and Sustainable Gardening; Gardens and the Natural World; and Gardens for Science Published on behalf of the Royal Horticultural Society, this book remains a key text for those sitting RHS examinations, particularly at levels 2 and 3; it will also appeal to gardeners, growers and scientists. Key Features Bestselling essential text for all horticulture students Edited and written by a group of highly regarded scientists Covers the scientific information of greatest importance to gardeners and horticulturists Jargon-free scientific explanations, a comprehensive glossary, and copious colour illustrations Royalties from the sale of this book go towards the charitable work of the RHS, promoting horticulture and helping gardeners. www.rhs.org.uk
This book offers a comprehensive overview of the structure, strategy and methods of assessment of orthodox theoretical economics.
Selected, peer reviewed papers from the 2011 International Conference on Manufacturing Science and Technology, (ICMST 2011), September 16-18, 2011, Singapore