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This timely and accessible text shows how portrayals of science in popular media—including television, movies, and social media—influence public attitudes around messages from the scientific community, affect the kinds of research that receive support, and inform perceptions of who can become a scientist. The book builds on theories of cultivation, priming, framing, and media models while drawing on years of content analyses, national surveys, and experiments. A wide variety of media genres—from Hollywood blockbusters and prime-time television shows to cable news channels and satirical comedy programs, science documentaries and children’s cartoons to Facebook posts and YouTube videos—are explored with rigorous social science research and an engaging, accessible style. Case studies on climate change, vaccines, genetically modified foods, evolution, space exploration, and forensic DNA testing are presented alongside reflections on media stereotypes and disparities in terms of gender, race, and other social identities. Science in the Media illuminates how scientists and media producers can bridge gaps between the scientific community and the public, foster engagement with science, and promote an inclusive vision of science, while also highlighting how readers themselves can become more active and critical consumers of media messages about science. Science in the Media serves as a supplemental text for courses in science communication and media studies, and will be of interest to anyone concerned with publicly engaged science.
How science and technology are covered by the media is a central factor in scientific illiteracy. Journalists value timeliness, speed, simplicity, and clarity. Yet stories about science and technology may be long-building, complex, and without dramatic, time-pegged events. The need to grab and hold attention, to write tight stories or produce short segments, can come at the cost of context and nuance. One observer, noting journalism's preference for attention-grabbing, conflict-driven events, has joked that reporters two thousand years ago would have covered the heck out of the crucifixion - and missed Christianity. As the world grows more complex, there is an increasing need for citizens to understand the scientific and technological dimensions of daily news events. Journalists play a critical role in helping readers, listeners, and viewers appreciate the science underlying major policy choices. And scientists, in turn, must effectively communicate to the public, especially through the media. We hope that the essays gathered in this volume will generate a broader understanding of the intertwined roles of the media and the scientific and technical community in helping to ensure a well-informed public.
This book provides a theoretical framework which allows us to understand why and how scientists address the general public. Bucchi's theories on scientific communication in the media make a valuable contribution to the current debate.
On topics from genetic engineering and mad cow disease to vaccination and climate change, this Handbook draws on the insights of 57 leading science of science communication scholars who explore what social scientists know about how citizens come to understand and act on what is known by science.
The Yearbook addresses the overriding question: what are the effects of the ‘opening up’ of science to the media? Theoretical considerations and a host of empirical studies covering different configurations provide an in-depth analysis of the sciences’ media connection and its repercussions on science itself. They help to form a sound judgement on this recent development.
For computer science or interdisciplinary introductory digital media courses Digital media courses arise in a variety of contexts Computer Science, Art, Communication. This innovative series makes it easy for instructors and students to learn the concepts of digital media from whichever perspective they choose. The Science of Digital Media demystifies the essential mathematics, algorithms, and technology that are the foundation of digital media tools. It focuses clearly on essential concepts, while still encouraging hands-on use of the software and enabling students to create their own digital media projects. Instructor Resources: Community Website Solutions to Exercises in text Student Resources: Active Book (e-book version) Example code from text (for students not purchasing interactive website) Please visit http://www.prenhall.com/digitalmedia to access these resources.
Exploring the interactions that swirl around scientific uncertainty and its coverage by the mass media, this volume breaks new ground by looking at these issues from three different perspectives: that of communication scholars who have studied uncertainty in a number of ways; that of science journalists who have covered these issues; and that of scientists who have been actively involved in researching uncertain science and talking to reporters about it. In particular, Communicating Uncertainty examines how well the mass media convey to the public the complexities, ambiguities, and controversies that are part of scientific uncertainty. In addition to its new approach to scientific uncertainty and mass media interactions, this book distinguishes itself in the quality of work it assembles by some of the best known science communication scholars in the world. This volume continues the exploration of interactions between scientists and journalists that the three coeditors first documented in their highly successful volume, Scientists and Journalists: Reporting Science as News, which was used for many years as a text in science journalism courses around the world.
"These 40 simple science activities will have young kids searching the house for everyday items to learn about temperature, pressure, water, air, heat, and plants! Each easy and fun activity includes how-to photos, simple instructions, short explanations, and introduces beginning math principles. With tips and extra information to extend the scientific experience, this book will get kids thinking like scientists in no time at all! Book includes: supply & tool lists, visual and text-based explanations, step-by-step instructions and photos, and safety information."--
Policy makers, as well as the general public, are often unaware of social science research until a story about it appears in the national media. Even in official Washington, a staffer's report on social research may go unnoticed while a report in the Washington Post receives immediate attention. This study takes a systematic and revealing look at social science reporting. How do journalists hear about social science, and why do they select certain stories to cover and not others? How do journalistic standards for selection compare with social scientists' own judgments of merit? How do reporters attempt to ensure accuracy, and how freely do they introduce their own interpretations of social science findings? How satisfied are social scientists with the selection and accuracy of social science news? In Part I, Carol H. Weiss addresses these questions on the basis of personal interviews with social scientists and the journalists who wrote about their work. Part II, by Eleanor Singer, is based on an analysis of media content itself, and compares social science reporting over time (between 1970 and 1982) and across media (newspapers, newsmagazines, television). These two complementary perspectives combine to produce a thorough, realistic assessment of the way social science moves out of the academy and into the world of news.
"This timely and innovative book encourages us to ‘flip the classroom’ and empower our students to become content creators. Through creating digital media, they will not only improve their communication skills, but also gain a deeper understanding of core scientific concepts. This book will inspire science academics and science teacher educators to design learning experiences that allow students to take control of their own learning, to generate media that will stimulate them to engage with, learn about, and become effective communicators of science." Professors Susan Jones and Brian F. Yates, Australian Learning and Teaching Council Discipline Scholars for Science "Represents a giant leap forward in our understanding of how digital media can enrich not only the learning of science but also the professional learning of science teachers." Professor Tom Russell, Queen’s University, Ontario, Canada "This excellent edited collection brings together authors at the forefront of promoting media creation in science by children and young people. New media of all kinds are the most culturally significant forms in the lives of learners and the work in this book shows how they can move between home and school and provide new contexts for learning as well as an understanding of key concepts." Dr John Potter, London Knowledge Lab, Dept. of Culture, Communication and Media, University College London, UK Student-generated Digital Media in Science Education supports secondary school teachers, lecturers in universities and teacher educators in improving engagement and understanding in science by helping students unleash their enthusiasm for creating media within the science classroom. Written by pioneers who have been developing their ideas in students’ media making over the last 10 years, it provides a theoretical background, case studies, and a wide range of assignments and assessment tasks designed to address the vital issue of disengagement amongst science learners. It showcases opportunities for learners to use the tools that they already own to design, make and explain science content with five digital media forms that build upon each other— podcasts, digital stories, slowmation, video and blended media. Each chapter provides advice for implementation and evidence of engagement as learners use digital tools to learn science content, develop communication skills, and create science explanations. A student team’s music video animation of the Krebs cycle, a podcast on chemical reactions presented as commentary on a boxing match, a wiki page on an entry in the periodic table of elements, and an animation on vitamin D deficiency among hijab-wearing Muslim women are just some of the imaginative assignments demonstrated. Student-generated Digital Media in Science Education illuminates innovative ways to engage science learners with science content using contemporary digital technologies. It is a must-read text for all educators keen to effectively convey the excitement and wonder of science in the 21st century.