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A fully updated, expanded edition of the leadership classic! President Barack Obama never fails to fire up a crowd. Whether he’s addressing societal injustices or explaining complex policy decisions, Obama gains legions of enthusiastic supporters with every speech he makes. With Say it Like Obama and Win!, you hold in your hands the secrets to the President’s amazing success. Author Shel Leanne dissects Obama’s style to reveal his remarkable communication tactics—which you can put to use right away. You’ll learn how to: Make a strong first impression Communicate using body language Establish common ground with your audience Gain trust and confidence Convey your vision with imagery that resonates Build to a crescendo and leave a lasting impression This updated edition contains brand-new material, including Obama’s historic presidential election acceptance speech, the inaugural address, election-winning debates, and communications regarding the economy and foreign affairs. Say it Like Obama and Win! is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools you can use to instill positive change at every level of your organization.
Updated to include speeches on the death of bin Laden, the Arab Spring, and other historic moments on the podium In speech after speech, Barack Obama fires up enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence. His outstanding communication skills gave rise to an unprecedented political movement and launched him to the top of the world political stage. But inspiring and persuading millions isn't simply a product of innate ability. Barack Obama spent time and effort honing skills that have made him so successful. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. This book is about the art of persuasion, the power of presentation, and the most effective methods of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama and Win! gives you the tools to instill positive change at every level of your organization by teaching you how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confi dence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impression Whether you're a manager, an executive, a public speaker, a business owner, or a community leader, Say It Like Obama and Win! provides you with presentation techniques that have inspired and mobilized audiences of every size.
Includes Obama's historic acceptance speech from the Democratic National Convention In speech after speech, Barack Obama has “fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming the first African American presidential nominee of a major U.S. political party. But inspiring and persuading millions isn’t simply a product of innate ability—Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life. This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to: Make a strong first impression Use body language and voice Establish common ground Gain trust and confidence Win hearts and minds Drive your points home Convey your vision through imagery and words that resonate Build to a crescendo and leave a lasting impression Whether you’re a manager, executive, or public speaker, a teacher, business owner, or community leader, Say It Like Obama will provide you with presentation techniques that have inspired and mobilized audiences of every size.
The bestselling guide to the presentation and persuasion skills Barack Obama used to reach the topupdated to include speeches on the death of bin Laden, the Arab Spring, challenges to his authority, and other history-making speeches
Right-wing, left-wing, Republican, Democrat, Independent, anyone interested in Presidential politics and the world stage and even those who aren't interested in politics at all -- everyone agrees that Barack Obama exemplifies some of the most persuasive communication techniques since JFK and The Great Communicator, Ronald Reagan And like JFK and Reagan, Obama offers business leaders and anyone aspiring to be a leader valuable lessons on constructing a compelling argument, facing tough issues, and addressing critical underlying realities in order to move others to action. Using excerpts from Obama's already legendary campaign speeches and other public remarks, this book dissects Obama's techniques of articulating, inspiring, and translating a vision into action. Features Shelly Leanne, Harvard BA and Oxford D.Phil, is president of a leadership development company that empowers young business leaders for success and works with companies as varied as Microsoft, Hewlett Packard, Goldman Sachs, the Vanguard Group, Citibank, Fidelity Investments, General Electric, General Motors, Dell, Bank of America and PepsiCo. As proved by bestsellers such as Leadership Secrets of Colin Powell, the business community embraces lessons from the world of politics in order to become stronger leaders. Active in corporations as well as non-profits, Leanne has deep connections to the Obama organization.
Obama's Secrets is the ultimate "communication bible." Learn how to be more persuasive, how to influence faster, and how to make a success of your own career. This one-of-a-kind book is not about President Barack Obama. It's about how you can hone your presentation and communication skills by using Obama's communication secrets. Obama's Secrets provides you with a wide range of tools from the arenas of persuasion, communication, presentation, psychology, and even from recent studies in the field of brain science! Now, whether you are a CEO, a corporate VP, a sales pro, a lawyer, a teacher, a minister, or a politician—you can use these secrets too. Based on their analysis of over 300 of Obama's appearances worldwide, from the 1990s until August 2011, and by utilizing their more than twenty-five years of experience, international communication guru Gil Peretz, and Defense Counsel and NLP expert Nili Peretz, have cracked the secret code of Obama's techniques and show you, step-by-step, how his "magical rhetoric skills" can translate into your own success.In the first part of the book, you will be exposed to the “street smarts” that will help you transform your messages so that they will penetrate the hearts and souls of your listeners.Part two will show you how the way you think helps to influence and persuade. Something more is required beyond tactics and methods, something much more basic and profound related to our way of thinking.In the third part, you will become acquainted with Obama's “message engineering.” You will be provided with a simple implementation toolkit that will enable you to quickly improve the way you convey your messages in all areas. You will be able to use the secrets of other charismatic leaders such as Winston Churchill, John Kennedy, and Bill Clinton, and business pioneers such as Steve Jobs, Jack Welch, and Stephen Covey.In part four, you will discover how Obama made people fall in love with him in 2008 and become enthralled by his messages, and you will get to know how to activate these secrets of infatuation. You will upgrade your skills in creating human chemistry and intimate closeness with a heterogeneous audience–the key to influencing and leading people.Part five will expose you to the right tools to communicate with the "right brain" and tap into the subconscious mind of your listeners. It works like magic. You will be exposed to the naturalness with which the mind absorbs stories and the way in which they directly penetrate the subconscious. After that, you will see how Obama uses “thought programs” to “program” the audience's mind and “glue” messages thereto. You can use these secrets too, and–no less important –you will upgrade your alertness level when others try to influence you.In the sixth part you will learn how Obama uses effective linguistic patterns to convey messages. Here, too, you will be provided with a very useful toolbox, with emphasis not only on the tools themselves, but also on the reasons why these tools are effective. And finally, you will be exposed to the power of non-verbal communication, which is an integral part of any interpersonal communication. Often it is not what you say; it's how you say it.A brief and concise summary on the last page of each chapter will allow you to use the book quickly and efficiently when preparing for your next presentation, speech, or sales call.Do you want to be Magnetizing? Charismatic? Eloquent? Captivating? Persuasive? Heart-piercing? A master of words? When you know what they are, you will be able to use Obama's secrets in order to communicate your messages like a pro, inspire any audience, stimulate action, and gain a competitive advantage.Obama's Secrets: How to Speak and Communicate with Power and a Little Magic will transform the way you plan, prepare and practice for your next presentation, media appearance, or sales meeting–in a way no other book can. It might just be the new "Dale Carnegie for our era".
When religion reporter Cathleen Falsani climbed aboard Bono's tour bus, it was to interview the rock start about AIDS awareness. Instead, they plunged into a lively discussion about faith. "This is a defining moment for us," Bono said. "For the culture we live in." Spirituality clearly now plays a key role in the United States. But what is also clear is that faith is a more complex issue than snapshots of the country convey. Jesus. Buddha. Kabbalah. Angels. This may be a nation of believers but not of one belief—of many. To shape a candid picture of modern faith, Falsani sat down with an array of people who shape our culture, and in turn, our collective consciousness. She's talked about Jesus with Anne Rice; explored "Playboy theology" with Hugh Hefner; discussed evil with crusading attorney Barry Scheck, and heaven with Senator Barack Obama. Laura Esquivel, basketball star Hakeem Olajuwon, Studs Terkel, guru Iyanla Vanzant, rockers Melissa Etheridge and Annie Lennox, economist Jeffrey Sachs, Pulitzer-winning playwright John Patrick Shanley—all opened up to her. The resulting interviews, more than twenty-five in all, offer a fresh, occasionally controversial, and always illuminating look at the beliefs that shape our lives. THE GOD FACTOR is a book for the believers, the seekers, as well as the merely curious among us. Included are interviews with Sherman Alexie, Bono, Dusty Baker, Sandra Bernhard, Sandra Cisneros, Billy Corgan, Kurt Elling, Laura Esquivel, Melissa Etheridge, Jonathan Safran Foer, Mike Gerson, Seamus Heaney, Hugh Hefner, Dr. Henry Lee, Annie Lennox, David Lynch, John Mahoney, Mark Morris, Mancow Muller, Senator Barack Obama, Hakeem Olajuwon, Harold Ramis, Anne Rice, Tom Robbins, Russell Simmons, Jeffrey Sachs , Barry Scheck, John Patrick Shanley , The Reverend Al Sharpton, Studs Terkel, Iyanla Vanzant, and Elie Wiesel.
A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.
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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.