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A riveting lyrical constellation centered on the Battle of Passchendaele in Flanders Fields and tibetan protective magic In the foreword to her book-length poem, Salient, Elizabeth Gray writes, “This work began by juxtaposing two obsessions of mine that took root in the late 1960s: the Battle of Passchendaele, fought by the British Army in Flanders in late 1917, and the chöd ritual, the core ‘severance’ practice of a lineage founded by Machik Lapdrön, the great twelfth-century female Tibetan Buddhist saint.” Over the course of several decades, Gray tracked the contours and traces of the Ypres Salient, walking the haunted battlefield ground of the contemporary landscape with campaign maps in hand, reading “not only history, poetry, and fiction, but also unit diaries; contemporary reports and individual accounts; survey information and maps of all kinds; treatises on aerial photography and artillery tactics; and manuals on field engineering and tactical planning.” Out of this material, through a process of collage, convergence, and ritual chöd visualization, Gray has composed a spare, fascinating lyrical engagement with The Missing, in shell hole and curved trench, by way of amulets and obstacles. What is salient rises from the secret signs in song, like a blessing, protected from harm.
Salient is based on a simple premise: everybody has a brand he needs to build, promote, and manage. Salient provides marketers and business professionals with a roadmap to build personal and business brands that stand out. When thinking about brands, conventional wisdom prompts us to recall the likes of Apple, Coca Cola, Levi's, Nike, Toyota, or McDonald's. Beyond these obvious examples, artists, places, and public figures are also brands, all trying to stand out in a crowded world. That's how most of us associate Disneyland with "the happiest place on earth" and remember that "what happens in Vegas, stays in Vegas." That's why Lady Gaga wears outrageous costumes, Anna Wintour is hardly ever seen without her black sunglasses, and Donald Trump reportedly spent $70,000 on hair styling when hosting The Apprentice. Salient provides its readers with a clear and simple roadmap to build a differentiated personal or business brand. The first part of Salient demystifies marketing and branding by showing that successful brands and individuals are not particularly talented, creative, or educated. It explains why "perception is the truth," how consumers and very small brands can influence and even unsettle large institutions, and how rebels and misfits like Steve Jobs, John Lennon, and Elon Musk have built global brands. In the second part, Salient provides the reader with seven strategies to build and grow differentiated personal or business brands on a shoestring budget.
Salience Network of the Human Brain focuses on the multiple sources of stimuli that compete for our attention, providing interesting discussions on how the relative salience—importance or prominence—of each of these inputs determines which ones we choose to focus on for more in-depth processing. The salience network is a collection of regions of the brain that select which stimuli are deserving of our attention. The network has key nodes in the insular cortex and is critical for detecting behaviorally relevant stimuli and for coordinating the brain's neural resources in response to these stimuli. The insular cortex is a complex and multipurpose structure that plays a role in numerous cognitive functions related to perception, emotion, and interpersonal experience—and the failure of this network to function properly can lead to numerous neuropsychiatric disorders, including autism spectrum disorder, psychosis, and dementia. - Presents the only publication available that summarizes our understanding of the salience network in one resource - Authored by a leading research on this important aspect of attention - Focuses on the multiple sources of stimuli that compete for our attention, providing interesting discussions on how the relative salience—importance or prominence—of each of these inputs determines which ones we choose to focus on for more in-depth processing
The book addresses controversies around the conscious vs automatic processing of contextual information and the distinction between literal and nonliteral meaning. It sheds new light on the relation of the literal/nonliteral distinction to the distinction between the automatic and conscious retrieval of information. The question of literal meaning is inherently interwoven with the question of lexical salience on one hand and default interpretations on the other. This volume addresses these interconnected issues, stressing their mutual interdependence. It contributes new, ground-breaking insights into the questions of literalness, semantics-pragmatics interface, automatic (default) retrieval and contextual pragmatic enrichment, modelling of discourse processing, lexical pragmatics, and other related issues.
This volume investigates the realisation and perception of four phonological variables in Liverpool English (Scouse), with a special focus on their sociolinguistic salience. Younger speakers’ speech is found to be more local, but only for the two salient variables in the sample (NURSE-SQUARE and /k/ lenition), which appear to carry considerable amounts of covert prestige. Local variants of non-salient happy-tensing and velar nasal plus, on the other hand, are actually found to be receding, so at least to a certain extent Scouse also seems to be participating in regional dialect levelling. The importance of salience is also obvious in the perception data, with only the two highly salient stereotypes generating robust effects in a social priming experiment (albeit in the unexpected direction). These results indicate that the investigated variables differ measurably not only in their use in production, but also in terms of how central they are to mental sociolinguistic representations of Scouse. They also tell us more about the way we process, store, and (re-)use sociolinguistic variation in perception. By defining likely contexts for significant priming effects they might finally even help in coming up with a more elaborate
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.
Salience is both central to human life and relatively underexplored as a philosophical topic. Whether it bothers you that the picture on your wall is wonky, whose advice you should take, whether you notice the homeless person at your feet as you squeeze your way down Oxford Street: these are all a function of salience. Salience is clearly of significance for a broad range of philosophical problems but rarely, if ever, has salience itself been the theme. This volume makes it so in an attempt to learn more about the place of salience in philosophy. All 13 chapters have been specially commissioned for this volume, and are written by an international team of leading philosophers. Salience: A Philosophical Inquiry is essential reading for students and researchers in philosophy of mind and psychology, epistemology, and ethics. It will also be of interest to those in related subjects such as psychology, politics, and law.
Salience in Second Language Acquisition brings together contributions from top scholars of second language acquisition (SLA) in a comprehensive volume of the existing literature and current research on salience. In the first book to focus exclusively on this integral topic, the editors and contributors define and explore what makes a linguistic feature salient in sections on theory, perpetual salience, and constructed salience. They also provide a history of SLA theory and discussion on its contemporary use in research. An approachable introduction to the topic, this book is an ideal supplement to courses in SLA, and a valuable resource for researchers and scholars looking for a better understanding of the subject.
Salience in Second Language Acquisition brings together contributions from top scholars of second language acquisition (SLA) in a comprehensive volume of the existing literature and current research on salience. In the first book to focus exclusively on this integral topic, the editors and contributors define and explore what makes a linguistic feature salient in sections on theory, perpetual salience, and constructed salience. They also provide a history of SLA theory and discussion on its contemporary use in research. An approachable introduction to the topic, this book is an ideal supplement to courses in SLA, and a valuable resource for researchers and scholars looking for a better understanding of the subject.
This volume of proceedings contains papers, posters, and summaries of symposia presented at the leading conference that brings cognitive scientists together to discuss issues of theoretical and applied concern. For researchers and educators in the field.