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Are you considering a sales or marketing career in the technology sector? Whether you're an undergraduate seeking an internship, a recent college graduate looking for your first job, an experienced professional considering a career change into the tech sector, someone already working for a technology company but interested in learning about other career options, or even if you're just curious what all these tech people do for a living, this book is for you. It will help you decode tech industry jargon and navigate the confusing maze of tech company sales and marketing positions so that you can pinpoint the role that is right for you. Inside the book, you will learn about the 15 most common Sales and Marketing roles in tech companies, what individuals in each of these roles do day-to-day, the most important skills for each position, typical career paths for each role, and the hierarchy of job titles.
The book shares information on how to market and sell trades. In this book you will: - 15 of the most popular sales and marketing roles in tech companies. What individuals in each of these roles do on a daily basis. - The most important skills for each position. - Typical career path for each role. - Hierarchy of job titles. - Factors to consider when choosing a technology company to join.
The book shares information on how to market and sell trades. In this book you will: - 15 of the most popular sales and marketing roles in tech companies. What individuals in each of these roles do on a daily basis. - The most important skills for each position. - Typical career path for each role. - Hierarchy of job titles. - Factors to consider when choosing a technology company to join.
"Today, successful business professionals require both business and technology skills. In the marketing industry, professionals with computer science skills can pursue many career opportunities, from planning a company's digital marketing strategy to managing their e-commerce platform to drive online sales. This insightful book examines careers that combine interests in computer science and marketing, highlighting different jobs, educational requirements, and job search tips. By reading profiles of real jobs in the marketing industry, readers can be inspired by the success stories of people who blend a passion for computer science with a career in marketing."--Publisher's description.
Explores twenty careers in sales, including educational or training requirements, ways to get started, advancement possibilities, salary figures, and more.
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream—and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn't—and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
Find a cutting-edge career in the field of high-tech! We live in a high-tech world, and technology is advancing ever more rapidly. Companies dedicated to high tech endeavors are the way of the future. Fortunately, no one has to be left behind. Whether you're a computer whiz, possess leadership talents, or have a knack for selling products, you can find a steady, lucrative career in the business of high-tech. Careers in High Tech gives you invaluable tips for finding a job in one of the many areas that make up this diverse field. Whether you're interested in computer design or network analysis, program management or product marketing, this guide will help you: Develop a clear understanding of your career options Key in on the specialty most suited for you--from R&D to manufacturing to sales Understand what to expect in an entry-level job Find the education and training you'll need to stay one step ahead of the competition Familiarize yourself with current salaries, benefits, and the best job prospects
The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
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