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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
The book goes beyond the assembly line to examine the physical environment of the industrial landscape. What machines are used to make cars and computer chips? Who are the people who make the products? When did robots replace humans on the assembly line? Why are factories configured the way they are? The Factory: A Social History of Work and Technology answers these questions and more, offering readers a behind-the-scenes look into the wonders of mass production. The book traces the history of the factory from the first small cottage workshop through the Industrial Revolution to the large, clean room it is today. It also examines the people behind the machines and how their roles have been defined by the design of factory buildings. Lastly, it illustrates the broader world of industrialization in relation to the effects it has had on workers and the consumer society that feeds it.