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Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
The gender irresponsive nature of most textbooks for postgraduate studies in agriculture contributes immensely to the prevalence of gender inequality in the agricultural profession, production, policies, and budgeting, which promotes rural poverty and food insecurity in most developing countries of Africa, including Nigeria. This book is an appropriate resource for gender responsive and advanced agricultural teaching, research, and rural community development services. (Series: Spektrum. Berliner Reihe zu Gesellschaft, Wirtschaft und Politik in Entwicklungsl�¤ndern/Berlin Series on Society, Economy and Politics in Developing Countries - Vol. 107)
A love story on the back drop of fictional account of clandestine activities of two warring nation's India nd Pakistan.
This unique volume offers a definitive new history of European economies at war from 1914 to 1918. It studies how European economies mobilised for war, how existing economic institutions stood up under the strain, how economic development influenced outcomes and how wartime experience influenced post-war economic growth. Leading international experts provide the first systematic comparison of economies at war between 1914 and 1918 based on the best available data for Britain, Germany, France, Russia, the USA, Italy, Turkey, Austria-Hungary and the Netherlands. The editors' overview draws some stark lessons about the role of economic development, the importance of markets and the damage done by nationalism and protectionism. A companion volume to the acclaimed The Economics of World War II, this is a major contribution to our understanding of total war.
The China Society Yearbook (2006) provides analysis of and commentary on social issues in contemporary China, broken down into chapters on different aspects of China’s social development, including change in social structure, population growth, employment, standard of living and education.
China leads the world when it comes to investment and influence on the African continent. The extent of Chinese investment in Africa is well known and much has been written about China’s foray into Africa. However, most of the available material has approached this issue by looking at China as the ’New Colonialist’ – more interested in Africa’s vast natural resources than working in partnership for sustained development. Whilst China’s interest in Africa’s resources is evident, it is just half of the story. China’s foray into Africa goes beyond its appetite for natural resources and into the realm of geo-politics and international political economics. For example, China is all too aware of how it can cultivate Africa’s support on global issues at the United Nations and at other international fora. Breaking free from the binary arguments and analysis which characterize this topic, Professor Abdulai presents a refreshing perspective that China’s foray into Africa can produce win–win outcomes for China and Africa – if Africans really know what they want from China. Hitherto, each African country has tended to engage China with an individual bucket list; acting in isolation and not as part of a wider continent (indeed Africa and the African Union does not yet have a coordinated policy towards China). For Africa to be able to do that it needs to know where China is coming from, the factors that contributed to its awakening and success, and the benefits and possible pitfalls of this foray, in order to better position itself for a win–win engagement with China. This book will be a valuable read for policy makers, think-tanks and students of Africa-China studies programmes alike.
Offers a look at the causes and effects of poverty and inequality, as well as the possible solutions. This title features research, human stories, statistics, and compelling arguments. It discusses about the world we live in and how we can make it a better place.