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Persuade, mentor, and motivate like the Great Communicator More than just an influential speaker, Ronald Reagan was a master of all types of communication and employed his personal warmth and charm to rally Americans around his vision. Now, former Reagan speechwriter James C. Humes shows how you can replicate Reagan's ability to influence others and utilize his communication tools when interacting with colleagues and partners. Don't just rely on words, instead: • Communicate with gestures, postures, and even clothing • Learn the power of podium presence • Fine-tune your humor and voice for each unique audience Praise for James C. Humes's Speak Like Churchill, Stand Like Reagan: "As a student of speech, I very much enjoyed this intriguing historic approach to public speaking. Humes creates a valuable and practical guide." -Roger Ailes, chairman and CEO, FOX News "I love this book. I've followed Humes's lessons for years, and he combines them all into one compact, hard-hitting resource. Get this book on your desk now." -Chris Matthews, Hardball with Chris Matthews
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
Part of the Praeger Series in Political Communication, Playing the Game offers an exploration of the rhetoric of the Reagan Revolution. The book fully explores how the rhetoric supported, impeded, and affected Reagan's policy goals and political success. In this work, the author shows how Reagan's use of language in his public speech was instrumental in the creation of the Teflon Presidency, and how use of this language created a situation whereby the President would not remain unscathed forever--as was the case in 1986. Further, Stuckey shows how Reagan's rhetorical success was built around foreign policy events. From this premise, the book demonstrates why a foreign policy event (the Iran-Contra affair) provided the most conspicuous failure of the Reagan administration. The data for this volume includes speeches, remarks, addresses, statements, memorandums, and other forms of public speech during the Reagan years. The design of the book is both chronological and thematic, given the theme of the development of Reagan's rhetoric over time and the eventual exposition of its weakness. Following the introduction, the book presents an analysis of Reagan's relationship with the White House press corps. The second chapter details the first two years of the Reagan presidency and analyzes the learning process by examining both the smooth and rough spots of those years. The third chapter focuses on the foreign policy events of 1983-1985, and on how Reagan and his staff used those events to consolidate his personal standing. Chapter four provides an exegesis of the unraveling of that success between 1986-1988, and Reagan's increasing vulnerability to criticism. The book includes a summary of rhetorical aspects of Reagan's presidency and discusses lessons for the past and his legacy for the future. The concluding chapter focuses on Reagan's rhetorical legacy through an examination of the public speech of various candidates from the 1988 presidential election. This book should be of interest to scholars of American presidency in departments of communication, political science, and history.
This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.
Twenty-five years after Richard Nixon's resignation, investigative journalist Bob Woodward examines the legacy of Watergate. Based on hundreds of interviews - both on and off the record - and three years of research of government archives, Woodward's latest book explains in detail how the premier scandal of US history has indelibly altered the shape of American politics and culture - and has limited the power to act of the presidency itself. Bob Woodward's mix of historical perspective and journalistic sleuthing provides a unique perspective on the repercussions of Watergate and proves that it was far more than a passing, embarrassing crisis in American politics: it heralded the beginning of a new period of troubled presidencies. From Ford through to Clinton, presidents have battled public scepticism, a challenging Congress, adversarial press and even special prosecutors in their term in office. Now, a quarter of a century after the scandal emerged, the man who helped expose Watergate shows us the stunning impact of its heritage.
This book builds on the consolidated research field of Political Discourse Analysis and attempts to provide an introduction suitable for adoption amongst a readership wishing to understand some of the principles underlying such research, and above all to appreciate how the tools of discourse analysis might be applied to actual texts. It summarises some of the work that has been done in this field by authorities such as Halliday, Fairclough, Wodak, Chilton, Van Dijk, Martin, Van Leeuwen and others to provide the would-be analyst with practical ideas for their own research. Naturally, this would not be the first time that such a handbook or introductory reference book has been proposed. Fairclough himself recently produced one; however, his work, simply entitled Political Discourse Analysis, inevitably includes theoretical insights from his own research. The beginning analyst can, at times, experience a sense of bewilderment at the mass of theoretical writing in linguistics, in the search for some practical, usable tools. I explain a variety of such tools, demonstrating their usefulness in application to the analysis of a number of political speeches, from different historical periods and diverse social contexts. The author’s hope is that would-be students of political rhetoric, of whatever level and from a variety of research areas, will be able to pick up this book and find tools and techniques that will assist them in actual work on texts. Naturally, it is also hoped that they will be inspired to follow up the suggestions for further reading which they will find in the bibliography.
Reagan and Public Discourse assesses the rhetorical legacy of the Reagan presidency. The essays in this collection focus on a variety of domestic and foreign policy controversies and identify a broad range of persuasive strategies and devices to reveal how Ronald Reagan both appropriated and transformed American public discourse in the 1980s. They analyse Reagan's impact not only on the policy issues of the 1980s but also in the process of public political discourse itself.
Now in its second edition, Rhetorical Criticism: Perspectives in Action presents a thorough, accessible, and well-grounded introduction to contemporary rhetorical criticism. Systematic chapters contributed by noted experts introduce the fundamental aspects of a perspective, provide students with an example to model when writing their own criticism, and address the potentials and pitfalls of the approach. In addition to covering traditional modes of rhetorical criticism, the volume presents less commonly discussed rhetorical perspectives, exposing students to a wide cross-section of techniques.