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As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Shinpei and Nagamo defeat the shadow "Shiorih", and are awaiting for the shadow "Mioh" to come to them. However, it is the shadow "Ushioh" that appears before Shinpei. Meanwhile, Mioh approaches with murderous intent...
When Final Fantasy V was released for the Japanese Super Famicom in 1992, the game was an instant hit, selling two million copies in the first two months alone. With a groundbreaking job system that combined the usual character classes like knights, thieves, and mages with offbeat classes such as chemists, dancers, and bards, the game appeared to be a shoo-in for North American distribution. But the game was dubbed "too hardcore" for a Western audience and was swapped out with Final Fantasy Mystic Quest, a simplistic new game tailor-made for Americans. That didn't stop a teenage Chris Kohler from tracking down Final Fantasy V. The young RPG fan got a Japanese copy of the game, used it to teach himself Japanese, and with the help of some internet companions created the first-ever comprehensive English-language FAQ of the game. As the internet narrowed the cultural gap between the East and West more each year, the game was eventually translated into English for the PlayStation, Game Boy Advance, and iOS. Fans in the West finally got to learn what all the fuss was about. Now the acclaimed author of Power-Up and an editor at Kotaku, Kohler is revisiting the game that started his career in games journalism. Based on new, original interviews with Final Fantasy V's director, Hironobu Sakaguchi, as well as previously untranslated interviews with the rest of the development team, Kohler's book weaves history and criticism to examine one of the Final Fantasy series's greatest and most overlooked titles.
The last fifty years have seen a significant change in the focus of saga studies, from a preoccupation with origins and development to a renewed interest in other topics, such as the nature of the sagas and their value as sources to medieval ideologies and mentalities. The Routledge Research Companion to the Medieval Icelandic Sagas presents a detailed interdisciplinary examination of saga scholarship over the last fifty years, sometimes juxtaposing it with earlier views and examining the sagas both as works of art and as source materials. This volume will be of interest to Old Norse and medieval Scandinavian scholars and accessible to medievalists in general.
In Romancing the Internet: Producing and Consuming Chinese Web Romance, Jin Feng examines the evolution of Chinese popular romance on the Internet. She first provides a brief genealogy of Chinese Web literature and Chinese popular romance, and then investigates how large socio-cultural forces have shaped new writing and reading practices and created new subgenres of popular romance in contemporary China. Integrating ethnographic methods into literary and discursive analyses, Feng offers a gendered, audience-oriented study of Chinese popular culture in the age of the Internet.