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This “smart analysis of the New Space sector” goes inside the rapid rise and dramatic rivalry of private space companies SpaceX and Blue Origin (The New York Times Book Review). For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity—or the key to humanity’s survival. Rocket Billionaires shines a light on Elon Musk and Jeff Bezos as they attempt to make history, reinvent the space economy, and feed their own egos. Beyond these two towering figures, Tim Fernholz introduces a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler. Fernholz’s fly‑on‑the‑wall reporting captures an industry in the midst of disruption. While NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. It’s a high‑stakes marathon that Fernholz recounts with expert analysis and revealing detail. Featured on NPR and PBS’s SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal
Featured on NPR and PBS's SciTech Now, and in Fast Company, Forbes, and the Wall Street Journal The inside story of the new race to conquer space For the outsize personalities staking their fortunes on spaceships, the new race to explore space could be a dead end, a lucrative opportunity--or the key to humanity's survival. Elon Musk and Jeff Bezos take center stage in this fast-paced narrative as they attempt to disrupt the space economy and feed their own egos. We meet a supporting cast of equally fascinating entrepreneurs, from the irrepressible British mogul Richard Branson to the satellite internet visionary Greg Wyler. Tim Fernholz's fly-on-the-wall reporting captures an industry in the midst of disruption. NASA seeks to preserve its ambitious space program, traditional aerospace firms like Boeing and Lockheed Martin scramble to adapt to new competitors, lobbyists tussle over public funds, and lawmakers try to prevent this new space race from sparking global conflict. Fernholz spins this high-stakes marathon into a riveting tale of rivalry and survival.
The historic quest to rekindle the human exploration and colonization of space led by two rivals and their vast fortunes, egos, and visions of space as the next entrepreneurial frontier The Space Barons is the story of a group of billionaire entrepreneurs who are pouring their fortunes into the epic resurrection of the American space program. Nearly a half-century after Neil Armstrong walked on the moon, these Space Barons-most notably Elon Musk and Jeff Bezos, along with Richard Branson and Paul Allen-are using Silicon Valley-style innovation to dramatically lower the cost of space travel, and send humans even further than NASA has gone. These entrepreneurs have founded some of the biggest brands in the world-Amazon, Microsoft, Virgin, Tesla, PayPal-and upended industry after industry. Now they are pursuing the biggest disruption of all: space. Based on years of reporting and exclusive interviews with all four billionaires, this authoritative account is a dramatic tale of risk and high adventure, the birth of a new Space Age, fueled by some of the world's richest men as they struggle to end governments' monopoly on the cosmos. The Space Barons is also a story of rivalry-hard-charging startups warring with established contractors, and the personal clashes of the leaders of this new space movement, particularly Musk and Bezos, as they aim for the moon and Mars and beyond.
"A fictionalized account of the challenges faced by a group of seven investors and their engineering team in developing a low-cost, reusable, Earth-to orbit launch vehicle. The marketing, regulatory, and technical problems are explored ... "cover p. [4].
* One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.
How have others made it to wealth? They have consistently and tirelessly gone their own way and built up an incredible fortune as a result. If you analyze and compare these successful people's approach, it becomes clear what goals need to be pursued in life in order to earn a lot of money in the long term. Everyone can learn from these examples, because wealth is not God-given, it has to be worked for in a planned way. Bill Gates, Warren Buffet and Elon Musk, for example, also started out small. What characterizes these super-rich people, how do they go about it, what has shaped their path to success? The answers to these questions and thus the exemplary recipes for financial success are summarized in this publication in a compact form so that everyone can efficiently draw the right conclusions for their own individual success story. In this way, the reader of this essay becomes a model student of Bill Gates, Warren Buffet and Elon Musk.
An informative and funny deconstruction of how the giants of American capitalism shape our world In Billionaires, Darryl Cunningham offers an illuminating analysis of the origins and ideological evolutions of four key players in the American private sector—Amazon founder and CEO Jeff Bezos, media mogul Rupert Murdoch, and oil and gas tycoons Charles and David Koch. What emerges is a vital critique of American capitalism and the power these individuals have to assert a corrupting influence on policy-making, political campaigns, and society writ large. Cunningham focuses on a central question: Can the world afford to have a tiny global elite squander resources and hold unprecedented political influence over the rest of us? The answer is detailed through hearty research, common sense reasoning, and astute comedic timing. Billionaires reveals how the fetishized free market operates in direct opposition with the health of our planet and needs of the most vulnerable -- how Murdoch’s media mergers facilitated his war-mongering, how Amazon’s litigiousness and predatory acquisitions made them “The Everything Store,” and how the Kochs’ father’s refineries literally fueled Nazi Germany. In criticizing the uncontrolled reach of power by Rupert Murdoch (in fueling the far right), the Koch Brothers (in advocating for climate change denial), and Jeff Bezos (in creating unsafe working conditions), Cunningham speaks truth to power. Billionaires ends by suggesting alternatives for a safer and more just society.
"Space, to use a worn metaphor, is in the mind of the beholder. When we contemplate the seemingly limitless universe, we tend to project onto space our own hopes and dreams (as well as our fears and anxieties). But like responses to Rorschach inkblots, there are many different hopes, dreams, fears, and anxieties that one can project onto the night's sky. To those who approach it with a thirst for profits, space appears as a resource-rich goldmine, beckoning to anyone with enough wealth and privilege to take advantage of untapped markets. To those who approach it with a yearning for human expansion, space appears as a frontier that is humanity's birthright to conquer, its new manifest destiny. To those who approach it with a passion for knowledge and understanding, space appears as a tantalizing and pristine laboratory for scientific exploration. In these ways, our visions for humanity's future in space--what planets and moons we hope to visit, what we hope to accomplish when we get there--are more products of our perspectives about space (and our underlying worldviews and value systems) than anything else"--
Portrait of the growth of tech company Amazon and the evolution of its billionaire founder, Jeff Bezos.