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Reel in the Profits with YouTube YouTube delivers more than a billion minutes of streaming content to 1.3 billion active users every day. That's equivalent to one-third of all internet users and at least a billion reasons to start creating videos that promote your business, brand, products, and services today. Entrepreneur Magazine's Ultimate Guide to YouTube for Business is the video marketing blueprint you need to create videos that educate, entertain, and inspire viewers to take action. You'll learn how to plan, edit, promote, and share your videos with the public, as well as how to leverage YouTube's tools to help spotlight your business and your products without spending a fortune. From video production to promotion, this guide shares the battle-tested strategies and tried-and-true advice from successful YouTube experts to help you: Set up your channel and become a YouTube Partner to start monetizing your videos Create a virtual community that uses and loves your products Cater your videos to your target audience at every stage—pre-production, production, post-production, and promotion Drive traffic to your channel, website, or social media with optimized video titles, tags, playlists, and more Promote your YouTube videos using Facebook, Twitter, Google+, and other social sites Make a video go viral with the help of blogs, websites, and other online resources Find out what a YouTube channel can do for you as you learn to create your channel, leverage it as a marketing tool, and maximize your return on investment.
Generate Quick, Sustainable Wealth Why do some business owners get rich while others struggle to get by? Because success is not a result of working harder than everyone else—it’s about building a business that enables you to accumulate wealth. Step into the world of information marketing, where people package their passion and interests into a business, creating an extraordinary income and lifestyle! Personally coached by Robert Skrob, the president of the Information Marketing Association, uncover the secrets to create your own information marketing empire. Five ways to quickly launch a business that creates quick, sustainable wealth How to get paid to create your first information product and leverage it many times over How to build a million-dollar business without spending a penny in advertising The business plan to generate $1 million on one weekend How to quadruple the price you can charge for your products How to use “sugar daddies” to deliver customers to your business The single most profitable marketing tool any business can use to make its marketing generate a profit How to sell paper printed from your computer for thousands of dollars How to follow in the footsteps of 12 successful info marketers—case studies inside Discover exactly what you need to do to launch your business, generate sales, and deposit money into your checking account before the end of TODAY.
Start a successful business mid-life When you think of someone launching a start-up, the image of a twenty-something techie probably springs to mind. However, Gen Xers and Baby Boomers are just as likely to start businesses and reinvent themselves later in life. Never Too Old to Get Rich is an exciting roadmap for anyone age 50+ looking to be their own boss and launch their dream business. This book provides up-to-date resources and guidance for launching a business when you're 50+. There are snappy profiles of more than a dozen successful older entrepreneurs, describing their inspirational journeys launching businesses and nonprofits, followed by Q&A conversations, and pull-out boxes containing action steps. The author walks you through her three-part fitness program: guidelines for becoming financially fit, physically fit, and spiritually fit, before delving more deeply into how would-be entrepreneurs over 50 can succeed. • Describes how you can find capital to start your own business • Offers encouraging stories of real people who have become their own bosses and succeeded as entrepreneurs • Written by PBS Next Avenue’s entrepreneur expert, Kerry Hannon • Teaches you how to start your own business Never Too Old to Get Rich is the ideal book for older readers looking to pursue new business ventures later in life.
This book is one of the most practical, sound and wise investments you will ever make in your small business. It explains Rich & Ron's process to take a $5,000 investment and bootstrap a successful company. Build a business from where you are. Avoid the big mistakes that kill most businesses. Secure your future financially while maintaining a balanced lifestyle. Bootstrap Business is a self-contained book that explores Rich & Ron's experiences in launching companies. 28 attempts, 10 miserable failures, 8 multi-million dollar successes. Hard work is required. You can do it. Bootstrap Business teaches you how.
Are you looking to generate more leads online? Do you want to rank higher at the search engines, engage your audience on social media, and get them to take action at your website? Sometimes getting to the first page on Google or building an audience on Facebook seems incredibly difficult, frustrating, or even impossible. In The Lead Machine, author, digital agency owner, and entrepreneur Rich Brooks breaks down digital marketing into its BARE Essentials: Build, Attract, Retain, and Evaluate. He shows you a step-by-step approach to how you can master SEO, social media, email, and content marketing. How you can improve your website to convert more visitors into customers. How you can stay in touch with prospects even after they've left your site. And how to make sense of your website traffic reports and other analytics so you can continually grow your business.Regardless of your business or industry, the BARE Essentials framework will help you generate more quality leads online, leading to more sales and more business.
Buying and Selling a Business reveals key strategies used to sell and acquire business investments. Garrett Sutton, Esq. is a best selling author of numerous law for the layman books, and he guides the reader clearly through all of the obstacles to be faced before completing a winning transaction. “Buying and Selling a Business” uses real life stories to illustrate how to prepare your business for sale, analyze acquisition candidates and assemble the right team of experts. The book also clearly identifies how to understand the tax issues of a business sale, how to use confidentiality agreements to your benefit and how to negotiate your way to a positive result. Robert Kiyosaki, the best selling author of Rich Dad/Poor Dad has this to say about Buying and Selling a Business, “Garrett Sutton’s information is priceless for anyone who wants to increase his or her knowledge of the often secret world of the rich, what the rich invest in, and some of the reasons why the rich get richer.” Buying and Selling a Business is a timely business book for our times.
Too many entrepreneurs push off planning for the sale of their business until the last moment. But for a business to sell for what it’s really worth—or even more—owners need to prepare for the sale from the very start. In Exit Rich, author and mergers and acquisitions authority Michelle Seiler Tucker joins forces with Sharon Lechter, finance expert and author of Rich Dad Poor Dad, to create a must-have guide for all business owners—whether they’re gearing up to sell a business now or just getting started building out their company into something to sell for a profit in the future. Seiler Tucker’s twofold approach to selling your business for maximum profit combines two of the most powerful elements of her mergers and acquisitions toolkit: the “ST GPS Exit Model” to help business owners set goals for the sale before their business hit the market, and the “6 P Method” to help them objectively evaluate their business’s worth, before their potential buyers do. Combined, these tools provide invaluable insight into the process of preparing a business for sale, finding the right buyers, and staging the sale itself. Throughout the book, Sharon Lechter’s wisdom peppers each chapter in the “Mentoring Corner” section, providing forward-thinking entrepreneurs with the perspective that they need to take control of their business’s future and exit rich. This book is a rich resource for any business owner looking to: • Objectively evaluate their business before a sale • Improve their chances of finding the right buyer • Sell their business for maximum profit
How can you spot the marriage-certificate swindle? Should you buy a typewriter, or rent? How does one calculate the weight of coal in a bin or box? How are blasphemy, fornication, profanity, and offenses on the high seas defined by the law?The answers to these questions, and many more, can be found in this handy business encyclopedia, a one-volume quick reference to everything the well-informed man of industry and commerce needed to know if he was to get ahead and make a respectable name for himself in the early 20th century.QUICK TIP: Servants of an American citizen can be included in the citizen's passport!First published in 1886, this tremendously popular book was a standard for decades. Today, this replica of the 18th edition is a wonderful piece of retro Americana.QUICK TIP: If you make teaching business to your wife like a puzzle or a game, she is much more likely to be enthusiastic about home finance!JAMES LAWRENCE NICHOLS (d. 1895) was professor of economics at Northwestern College, and also wrote The Farmers Manual, The Household Guide, and Safe Counsel.
A woman looking to retire said to author and valuation expert Tim McDaniel, “I need to sell my business for $2.5 million to support my country club lifestyle.” The reality was that her business was worth $750,000. How could she have been so wrong? As McDaniel—a veteran of over 2,000 valuation engagements and dozens of M&A deals—knows all too well, most owners work in their businesses and not on their businesses. He has seen the look of surprise on client faces far too often: “It’s only worth that much?!” In the rush of day-to-day work and decisions, business owners sometimes forget that their business is an investment—and something they need to watch, nurture, and care for just as they would a valuable antique vase or painting. Know and Grow the Value of Your Business: An Owner's Guide to Retiring Rich shows readers how to develop the “investment mindset,” value the business, bolster that value and maximize the return on their investment, and, finally, exit the business either through a sale to outside parties or by passing it on to family or other business insiders. This information couldn’t be more important: Typically, 60–80% of a business owner’s wealth is tied up in the value of the business. This is their most important asset, but they usually guess at its value and have no concrete plan to increase it. That’s why this book shows: The importance of treating your ownership interest in a business as something deserving near-daily attention. How a company is valued, and how others outside the business view that value. Steps you can take immediately to increase the value of your business. The different kinds of potential buyers and what attracts them. How to remove yourself from the day-to-day work of the business to plan for a brighter future. How to exit the business on your terms. In short, this book helps business owners get the most for their business when they decide it’s time to move on. What you’ll learn The importance of treating your ownership interest in a business the same way you would treat the shares in your stock portfolio: “Like an Investment.” How a company is valued, using terms that business owners can understand. The ways you can increase the value of your business and how an outside buyer will view your company. Existing exit strategies, and the advantages and disadvantages of each. Why timing might be the most critical component of your exit strategy. How to begin the succession planning process and knowing the critical components of a good succession plan. Who this book is for Those with businesses with revenues up to about $30 million—90 percent of all business owners in the U.S., according to the United States Census Bureau. This amounts to over 12 million businesses in the United States alone. The principles the book espouses will be just as valid in countries besides the U.S. except for the tax advice author Tim McDaniel offers. Table of Contents Country Club Lifestyle The Investment Mindset Valuation Fundamentals Valuation Approaches Growing Your Value Selling Your Business The Hardest Step: Succession Planning Know Your Exit Options Know your Exit Strategy Time for Action Epilogue IRS Revenue Ruling 59-60 Sample Engagement Letter Sample Due Diligence Request Sample Family Business Creed AICPA Statement on Standards for Valuation Services No. 1