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A nationally known scholar, essayist, and public advocate for the humanities, Michael Berube has a rapier wit and a singular talent for parsing complex philosophical, theoretical, and political questions. Rhetorical Occasions collects twenty-four of his major essays and reviews, plus a sampling of entries on literary theory and contemporary culture from his award-winning weblog. Selected to showcase the range of public writing available to scholars, the essays are grouped into five topical sections: the Sokal hoax and its effects on the humanities; cosmopolitanism, American studies, and cultural studies; daily academic life inside and outside the classroom; the events of September 11, 2001, and their political aftermath; and the potential discursive and tonal range of academic blog writing. In lively and entertaining prose, Berube offers a wide array of interventions into matters academic and nonacademic. By example and illustration, he reminds readers that the humanities remain central to our understanding of what it means to be human.
Articles, speeches, and journal entries challenge popular notions about the teaching of English, rhetoric, and what a liberal education can be.
Somebody Telling Somebody Else proposes a paradigm shift for narrative theory, contending that a view of narrative as a rhetorical action offers greater explanatory power than the standard view of narrative as a synthesis of story and discourse. James Phelan explores the consequences of this proposal for the interpretation of a wide range of narratives, from Jane Austen's Pride and Prejudice to Ian McEwan's Enduring Love.
Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
“Just as rhetoric is founded in culture, culture is founded in rhetoric” - the first half of this central statement from the International Rhetoric Culture Project is abundantly evidenced. It is the latter half that this volume explores: how does culture emerge out of rhetorical action, out of seemingly dispersed individual actions and interactions? The contributors do not rely on rhetorical “text” alone but engage the situational, bodily, and often antagonistic character of cultural and communicative practices. The social situation itself is argued to be the fundamental site of cultural creation, as will-driven social processes are shaped by cognitive dispositions and shape them in turn. Drawing on expertise in a variety of disciplines and regions, the contributors critically engage dialogical approaches in their emphasis on how a view from rhetoric changes our perception of people's intersubjective and conjoint creation of culture.
In Global Humanitarianism: NGOs and the Crafting of Community, author Rob DeChaine explores a narrative common to the nongovernmental organization community about the promise and confusion of living together in post/modern times. Palpable in their affective admixture of idealism, fear, hope, anger and uncertainty, the protagonists of the story are humanitarian social actors, engaged in a vivid social drama. Their audience, as made apparent by DeChaine's excellent scholarship, is intimately engaged in the drama as well. According to DeChaine, the action takes shape in a multivocal polyphony of solidarity and, at times, cacophony of protest and dissent, with actors mobilizing symbolic resources in the service of uniting a public who would join with them in the cause. A major source of the actors' labor is symbolic, consisting in the successful rallying of formative energies in and around a cluster of key related terms, words and phrases, in order to dramatize and publicize the exigency of the crisis at hand. DeChaine argues that crises are embodied in the form of an intensifying hegemonic struggle over the articulation of 'community' in a global/ized world. The struggle brings into tension local and global priorities, national governments and civil society, and state-centered forms of identity and allegiance and a broad-based vision of global citizenship and belonging. DeChaine demonstrates that the crisis of community is one of the defining themes of our contemporary era, one that we ignore at our peril. This book is not only important to the NGO community but represents cutting edge analysis in rhetoric, cultural studies, semiotics, sociology and social organizations.
The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. Featuring 150 original, signed articles by leading scholars from many different fields of study it brings together knowledge from classics, philosophy, literature, literary theory, cultural studies, speech and communications. The Encyclopedia surveys basic concepts (speaker, style and audience); elements; genres; terms (fallacies, figures of speech); and the rhetoric of non-Western cultures and cultural movements. It covers rhetoric as the art of proof and persuasion; as the language of public speech and communication; and as a theoretical approach and critical tool used in the study of literature, art, and culture at large, including new forms of communication such as the internet. The Encyclopedia is the most wide ranging reference work of its kind, combining theory, history, and practice, with a special emphasis on public speaking, performance and communication. Cross-references, bibliographies after each article, and synoptic and topical indexes further enhance the work. Written for students, teachers, scholars and writers the Encyclopedia of Rhetoric is the definitive reference work on this powerful discipline.
Rhetoric is widely regarded as a kind of antithesis to reason. Here, Farrell restores rhetoric as an art of practical reason and enlightened civic participation, grounding it in its classical tradition - particularly in the rhetoric of Aristotle.
Rhetoric is often seen as a synonym for shallow, deceptive language, and therefore as something negative. But if we view rhetoric in more neutral terms, as the 'art of persuasion', it is clear that we are all forced to engage with it at some level, if only because we are constantly exposed to the rhetoric of others. In this Very Short Introduction, Richard Toye explores the purpose of rhetoric. Rather than presenting a defence of it, he considers it as the foundation-stone of civil society, and an essential part of any democratic process. Using wide-ranging examples from Ancient Greece, medieval Islamic preaching, and modern cinema, Toye considers why we should all have an appreciation of the art of rhetoric. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.