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This book argues that the viability of many observed market and non-market interventions in agricultural products worldwide depends considerably on the underlying behaviour of the relevant commodity markets. Many of these policies have had distortive impacts, resulting in much discussion and controversy in the context of the World Trade Organization (WTO) Doha Round of trade negotiations.
Fluctuating commodity prices provide an opportunity to teach marketing principles from an applied perspective. That perspective is the thrust of this book. Though much of the material centers around the commodity futures market, various marketing tools are defined and described, with an explanation given for applying each tool to decision making in the marketplace. Used as a manual, Commodity Marketing can transform producers from sellers to merchandisers. The more commodity producers learn about how markets function, the better will be their marketing decision.
This text provides a basic presentation of commodity futures and options. The author has taught short courses in this area to thousands of agricultural producers, and he writes with awareness of the concepts that are most often difficult for beginners. Futures and Options walks students through the techniques, procedures, and strategies that enable decision makers to transfer price risk and to appreciate the role of futures markets in price discovery. The book gives balanced coverage of fundamental and technical analysis and demonstrates alternative strategies as well.