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Barry Litman's book kits comfortably within the Federal Communications Commission's traditional view that the dominance of the television industry by the three major networks can be reduced by regulating their commercial practices. Although Litman recognizes that FCC spectrum allocation policies for broadcasting and policies affecting television systems that use alternative technologies have been responsible for the high degree of concentration in network television, he nevertheless remains sanguine about the prospects for improving industry performance by placing limits on contractual arrangements between the networks and other industry participants. Thus, as he examines the dealings of the networks with affiliated stations, with program producers, and with advertisers, he is continually searching for new rules that might lessen the role played by the three dominant networks and facilitate the growth of new program sources within the existing broadcast system. Throughout, Litman's concern is to establish that the power of ABC, CBS, and NBC stems from the manner in which they deal with their local distributors, their suppliers, and their customers and to find ways to reduce that power by regulating their practices.
The concentration of private power over media has been the subject of intense public debate around the world. Critics have long feared waves of mergers creating a handful of large media firms that would hold sway over public opinion and endanger democracy and innovation. But others believe with equal fervor that the Internet and deregulation have opened the media landscape significantly. How concentrated has the American information sector really become? What are the facts about American media ownership? In this contentious environment, Eli Noam provides a comprehensive and balanced survey of media concentration with a methodical, scientific approach. He assembles a wealth of data from the last 25 years about mass media such as radio, television, film, music, and print publishing, as well as the Internet, telecommunications, and media-related information technology. After examining 100 separate media and network industries in detail, Noam provides a powerful summary and analysis of concentration trends across industries and major media sectors. He also looks at local media power, vertical concentration, and the changing nature of media ownership through financial institutions and private equity. The results reveal a reality much more complex than the one painted by advocates on either side of the debate. They show a dynamic system that fluctuates around long-term concentration trends driven by changing economics and technology. Media Ownership and Concentration in America will be essential reading and a trove of information for scholars and students in media, telecommunications, IT, economics, and the history of business, as well as media industry professionals, business researchers, and policy makers around the world. Critics and defenders of media trends alike will find much that confirms and refutes their world view. But the next round of their debate will be shaped by the facts presented in this book.
Monograph on vertical integration in the USA television broadcasting industry - examines vertical integration by contracts and their effects, related theories, the exercise of monopoly power, the institutional framework, and the future of broadcasting, and comments on legislation. Graphs, references and statistical tables.
Media critics invariably disparage the quality of programming produced by the U.S. television industry. But why the industry produces what it does is a question largely unasked. It is this question, at the crux of American popular culture, that Switching Channels explores.