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New York Times bestselling author B.J. Daniels continues her acclaimed Cardwell Ranch series with the spellbinding story of a woman who needs a hero—and the Texas tycoon hot on her trail
Despite dying in relative obscurity, Jane Austen has become a global force as different readers across time, space and media have responded to her work. This volume examines the ways in which her novels affect individual psychologies and how Janeites experience her work, from visiting her home to public re-enactments to films based on her writings.
A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.
The most thorough and ambitious study yet made of this significant and turbulent period in Kentucky's history. Over 70 pictures and maps recreate the atmosphere of the times.
"I too am not a bit tamed—I too am untranslatable / I sound my barbaric yawp over the roofs of the world."—Walt Whitman, "Song of Myself," Leaves of Grass The American Yawp is a free, online, collaboratively built American history textbook. Over 300 historians joined together to create the book they wanted for their own students—an accessible, synthetic narrative that reflects the best of recent historical scholarship and provides a jumping-off point for discussions in the U.S. history classroom and beyond. Long before Whitman and long after, Americans have sung something collectively amid the deafening roar of their many individual voices. The Yawp highlights the dynamism and conflict inherent in the history of the United States, while also looking for the common threads that help us make sense of the past. Without losing sight of politics and power, The American Yawp incorporates transnational perspectives, integrates diverse voices, recovers narratives of resistance, and explores the complex process of cultural creation. It looks for America in crowded slave cabins, bustling markets, congested tenements, and marbled halls. It navigates between maternity wards, prisons, streets, bars, and boardrooms. The fully peer-reviewed edition of The American Yawp will be available in two print volumes designed for the U.S. history survey. Volume I begins with the indigenous people who called the Americas home before chronicling the collision of Native Americans, Europeans, and Africans.The American Yawp traces the development of colonial society in the context of the larger Atlantic World and investigates the origins and ruptures of slavery, the American Revolution, and the new nation's development and rebirth through the Civil War and Reconstruction. Rather than asserting a fixed narrative of American progress, The American Yawp gives students a starting point for asking their own questions about how the past informs the problems and opportunities that we confront today.
From one of the world's leading experts on the subject, a fully updated introduction to the sustainability movement from the 1600s to today The word is nearly ubiquitous: at the grocery store we shop for "sustainable foods" that were produced from "sustainable agriculture"; groups ranging from small advocacy organizations to city and state governments to the United Nations tout "sustainable development" as a strategy for local and global stability; and woe betide the city-dweller who doesn't aim for a "sustainable lifestyle." Seeming to have come out of nowhere to dominate the discussion-from permaculture to renewable energy to the local food movement-the ideas that underlie and define sustainability can be traced back several centuries. In this illuminating and fascinating primer, newly revised and updated, Jeremy L. Caradonna does just that, approaching sustainability from a historical perspective and revealing the conditions that gave it shape. Locating the underpinnings of the movement as far back as the 1660s, Caradonna considers the origins of sustainability across many fields throughout Europe and North America. Taking us from the emergence of thoughts guiding sustainable yield forestry in the late 17th and 18th centuries, through the challenges of the Industrial Revolution, the birth of the environmental movement, and the emergence of a concrete effort to promote a balanced approach to development in the latter half of the 20th century, he shows that while sustainability draws upon ideas of social justice, ecological economics, and environmental conservation, it is more than the sum of its parts and blends these ideas together into a dynamic philosophy. Caradonna's book broadens our understanding of what "sustainability" means, revealing how it progressed from a relatively marginal concept to an ideal that shapes everything from individual lifestyles, government and corporate strategies, and even national and international policy. For anyone seeking understand the history of those striving to make the world a better place to live, here's a place to start.