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Retail for you as an owner of a salon or spa is a huge potential to boost sales & increase revenues & profits. Sending your clients home with the items they will require to continue the treatment, feeling & looks-promotes customer retention & ensures client loyalty, besides adding to your profits- while making sure that clients continue with the relaxing & uplifting experience they’ve just enjoyed. When you don't suggest retail to your consumer, you're actually giving them a bad experience. Clients want to appear amazing every day until their next visit, not just for one special day, in front of you. The client's pleasure, satisfaction, retention, future business, becoming your advocates in the market & referrals are therefore directly impacted by how the client has been able to duplicate & continue with the same look and feeling at home. And if you don’t do it; someone else will- thereby winning over your customers. ‘Retailing in Salons & Spas’ is therefore a must have for anyone in the spa/ beauty salon/ health club & similar businesses to help you ‘Revolutionize your Retailing Experience…and Boost Revenue & Profits! It covers in detail, key steps required for the Retail Sales and Customer Service Process, enabling you create a memorable experience that is enjoyable by encouraging customers to return! The Big Plus with Retail is that, retail will never miss an appointment, nor leave you for another salon, or phone in sick. Retail can be that much dependable factor that moves your salon/spa business from a loss to a profit. Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today!
Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today’s hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.
Green Spas And Salons: How To Make Your Business Truly Sustainable, by Shelley Lotz, helps owners and managers develop smart, sustainable practices for long-term business success. This unique guidebook summarizes business practices, sustainability principles, and green building all in one. Even if you are already using green practices, this guide can help you assess your policies and procedures and keep you on track. The book sifts through the "green hype" to focus on best practices. Planning guides with personalized action plans, how-to steps, and worksheets are included. Tools for evaluating your services, products, supplies, operations, and building elements are given, along with ideas for staff engagement, client needs, and marketing.Review inspiring spa case studies and learn about hospitality, resort, and industry trends. Guidelines for purchasing, water and energy conservation, waste reduction, and indoor environmental quality are all covered. These practical tools go beyond the spa/salon/hospitality industry-most are applicable to any business and personal lifestyle. The book is described by Mary Bemis (Founder of Insider's Guide to Spas, and Founding Editor of Organic Spa Magazine) as "an invaluable resource for spa and salon owners." Kristi Konieczny, Founder of The Spa Buzz, says "The most powerful and practical resource for sustainability of spa and salon operations I have ever seen." Shelley Lotz has over 25 years of experience in the spa/wellness/beauty industry as an esthetician, educator, and business owner. She is a major contributing author of Milady's Standard Esthetics Fundamentals and is a Certified Sustainable Building Advisor. Visit greenspasandsalons.com for more information.
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This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”
No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Retail for you as an owner of a salon or spa is a huge potential to boost sales & increase revenues & profits. Sending your clients home with the items they will require to continue the treatment, feeling & looks-promotes customer retention & ensures client loyalty, besides adding to your profits- while making sure that clients continue with the relaxing & uplifting experience they've just enjoyed. When you don't suggest retail to your consumer, you're actually giving them a bad experience. Clients want to appear amazing every day until their next visit, not just for one special day, in front of you. The client's pleasure, satisfaction, retention, future business, becoming your advocates in the market & referrals are therefore directly impacted by how the client has been able to duplicate & continue with the same look and feeling at home. And if you don't do it; someone else will- thereby winning over your customers. 'Retailing in Salons & Spas' is therefore a must have for anyone in the spa/ beauty salon/ health club & similar businesses to help you 'Revolutionize your Retailing Experience...and Boost Revenue & Profits! It covers in detail, key steps required for the Retail Sales and Customer Service Process, enabling you create a memorable experience that is enjoyable by encouraging customers to return! The Big Plus with Retail is that, retail will never miss an appointment, nor leave you for another salon, or phone in sick. Retail can be that much dependable factor that moves your salon/spa business from a loss to a profit. Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today!
An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.ALSO AVAILABLEAudiotape, ISBN: 1-56253-341-XSalon Systems Videos(set of two tapes), ISBN: 0-87350-999-4
A market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes one page profiles of retail industry firms, companies and organizations. It also includes addresses and phone numbers.