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This text provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation¿s activities so that the reader will have a solid platform on which to build. Intended not only for students in college and universities, the book serves as an invaluable tool for those already working in selling, marketing or retailing who require more knowledge of how retailing works. It is also the perfect resource for aspiring retail managers who may have received little formal training on the subject.
This 5th edition of Retailing, like much of retailing itself, has undergone significant changes from prior editions. In fact, given the influence of the Internet, the continuing growth of the service industry, and the many changes in the world's economic systems, there has never been a more exciting time to study retailing. As a result, every chapter of this edition includes up-to-date coverage on the latest trends and practices in the industry. Once again, the new edition contains the conversational writing style that this text has always had.
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Full-color, completely current, and packed with real-world cases and practical applications, this market-leading text brings retailing to life, vividly illustrating how fun, exciting, challenging, and rewarding a career in retailing can be, while helping you hone your skills and creativity to prepare for success in the fast-moving retail industry
Retail Loss Prevention Description Retail loss prevention and profit protection isn't just about theft from retail stores. There are thousands of ways that assets can be lost from your retail business, normally caused by one of three things; theft, waste or negligence. All impact negatively on an organisation's bottom line and can come from internal or external activity. Introduction to Retail Loss Prevention explains key terms used in retail loss prevention and gives an overview of the main causes of loss in retail environments such as; shrinkage, litigation, fraud, supply chain losses, extortion, disaffected staff and reputation. The book then goes on to explain how and where to conduct loss prevention risk assessments in relation to; business premises, various retail security systems, stock, cash, personnel, terrorist activity, legal and regulatory compliance, distribution networks, IT systems, disaster recovery and industrial espionage. Case studies are used throughout the book to illustrate key points and concepts. Cost-effectiveness of the loss prevention effort within your retail environment is emphasised throughout the book. After all, it's of no benefit to save assets in one area if you are going to waste them on ineffective or non-essential security measures. This and other books in the series are written for readers with little or no knowledge of retail loss prevention but the content makes them suitable for all managers and loss prevention specialists. Written in easy to understand language, this book will help any retail manager or loss prevention specialist who needs to prevent and deal with loss in their retail outlet(s). Retail loss prevention risk assessments will become simple using this book. Carry it with you on your e-reader and easily move to different sections of the book as you conduct your risk assessments. Use the book to make your own checklists and save hours of time having to think about what you should be looking for. Introduction to Retail Loss Prevention has been written by two retail loss prevention specialists who, combined, have over 60 years of experience in loss prevention and profit protection across many industries. Tim Trafford BEM has over 25 years experience working in and managing loss prevention and investigation departments including hospitality, sports retail, supermarket chains and distribution. He currently holds a senior position in the loss prevention department of a well known international distribution chain. Ian Watts MCMI. MIPI. MSyI has over 25 years experience investigating losses in various industries and 15 years experience in training managers and loss prevention personnel in several countries. This is the first book in a series of 10 books dealing with retail loss prevention and profit protection activities. The ideas promoted in this book are fully expanded in other books in the series. The fulll series provides a library of material which covers most areas of retail loss and profit protection and how to prevent, minimise and deal with those losses.
If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.
In today's very competitive retail environment retailers need to be proactive. They also need to be able to adapt to changing situations and be aware of the latest trends in retailing in order to remain competitive. This second edition focuses on the key elements and components involved in starting a retail business as well as the practical issues that surround retailing. These issues include: The store location; The store front, layout and interior design; Knowing who the customers are and how they buy; The right kinds of products to sell; Selecting suppliers; Managing stock and limiting shrinkage; Setting the correct price; Planning markdowns and price changes; Developing a marketing communication plan; Integrating all of the above into a comprehensive and practical plan. The book places the relevance and importance of these issues in perspective and in a practical way illustrates what retailers can do to improve the success of their businesses. Activities explain certain concepts and South African examples illustrate various principles from a local perspective. Aimed at students of commerce and entrepreneurs who want to start a retail business or who already have a business and want to make it more successful.