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If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.
Internationally renowned experts assess the role of retail work in modern industrial economies in Retail Work. Chapters are arranged thematically to capture four aspects of retail work: the nature of work and the shop floor; work across the supply chain and the wider productive system; the skills used in retailing; and workers as a collectivity.
It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance Redesign your organizational structure Reap the maximum returns on your investment Keep your business financially healthy Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.
Training in the retail sector throughout the 12 European Community (EC) member countries was examined through in-depth case studies of 55 retail firms that were selected as representing a wide range of firm types (19 multinational, 36 national, 4 cooperative, 7 family-owned firms), forms of retailing (department stores, supermarkets, and chain and independent specialized stores), firm sizes (ranging from firms employing fewer than 100 to more than 10,000 people), and subsectors (food, nonfood, both). It was discovered that priority is still being given to training newly recruited employees, especially potential managers. A new emphasis on training as part of a global commercial strategy and concomitant new emphasis on training the whole staff were evident. Most curricula were found to be based on a modular principle. An increase in the number of training activities in retail firms and a shift toward more strategic use of training as part of firms' human resource policies were discovered. Few data on training costs and efficiency were available, and the need for more systematic collection of factual data on training in the retail sector was evident. (Appended are seven tables of statistical data and the names/addresses of the study advisory committee members.) (MN)
A research-backed clarion call to CEOs and managers, making the controversial case that good, well-paying jobs are not only good for workers and for society--they're good for business, too.