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Retail for you as an owner of a salon or spa is a huge potential to boost sales & increase revenues & profits. Sending your clients home with the items they will require to continue the treatment, feeling & looks-promotes customer retention & ensures client loyalty, besides adding to your profits- while making sure that clients continue with the relaxing & uplifting experience they’ve just enjoyed. When you don't suggest retail to your consumer, you're actually giving them a bad experience. Clients want to appear amazing every day until their next visit, not just for one special day, in front of you. The client's pleasure, satisfaction, retention, future business, becoming your advocates in the market & referrals are therefore directly impacted by how the client has been able to duplicate & continue with the same look and feeling at home. And if you don’t do it; someone else will- thereby winning over your customers. ‘Retailing in Salons & Spas’ is therefore a must have for anyone in the spa/ beauty salon/ health club & similar businesses to help you ‘Revolutionize your Retailing Experience…and Boost Revenue & Profits! It covers in detail, key steps required for the Retail Sales and Customer Service Process, enabling you create a memorable experience that is enjoyable by encouraging customers to return! The Big Plus with Retail is that, retail will never miss an appointment, nor leave you for another salon, or phone in sick. Retail can be that much dependable factor that moves your salon/spa business from a loss to a profit. Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today!
Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business i
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
An authoritative, exciting resource providing the building blocks necessary to generate sales day in and day out, featuring proven tips, techniques and technologies for generating additional sales revenue.ALSO AVAILABLEAudiotape, ISBN: 1-56253-341-XSalon Systems Videos(set of two tapes), ISBN: 0-87350-999-4
Food Book of the Year at the 2019 André Simon Food and Drink Book Awards The Sunday Times Food Book of the Year 'A masterpiece' - Bee Wilson, The Sunday Times As featured on BBC Radio 4 The Food Programme 'Books of the Year 2018' 'This is an extraordinary piece of food writing, pitch perfect in every way. I couldn't love anyone who didn't love this book.' - Nigella Lawson Shortlisted for the Irish Book Awards - Eurospar Cookbook of the year 'Diana Henry's How to Eat a Peach is as elegant and sparkling as a bellini' - The Guardian 'Books of the Year' 'I adore Diana Henry's recipes - and this is a fantastic collection. They are simple, but also have a sense of occasion. The recipes come from all over the world and each menu has an evocative story to accompany it. Beautiful.' - The Times 'Best Books of the Year' '...her best yet...superb menus evoking place and occasion with consummate elegance' - Financial Times 'The recipes are superb but, above all, Diana writes like a dream' - Daily Mail 'Any book from Diana Henry is a joy and this canny collection of menus and stories is no exception' - delicious (As featured in delicious. magazine Top 10 Food Books of 2018) 'You can always rely on Diana Henry. Her prose is elegant and evocative, her recipes pure and delectably international. This is perhaps her best yet' - Tom Parker Bowles, The Mail on Sunday 'Essential Cookbooks Published This Year' 'No one quite captures a place, a moment, a taste and a memory like she does. If you've been there before, you're transported back but if you haven't not to worry, she takes you there with her' - The Independent 'Best Books of the Year' 'The stories associated with the meals are what draw you in' - The Herald 'The Year's Best Food Books' 'A life-enhancing book' - The London Evening Standard 'Best Cookbooks To Buy This Christmas' '...enchanting, evocative menus.' - iPaper 'One of my favourite food writers with a book of 25 themed menus that I can't wait to cook. This is top of my wish list!' - Good Housekeeping 'Favourite Reads to Gift' When Diana Henry was sixteen she started a menu notebook (an exercise book carefully covered in wrapping paper) in which she wrote up the meals she wanted to cook. She kept this book for years. Putting a menu together is still her favourite part of cooking. Menus aren't just groups of dishes that have to work on a practical level (meals that cooks can manage), they also have to work as a succession of flavours. But what is perhaps most special about them is the way they can create very different moods - menus can take you places, from an afternoon at the seaside in Brittany to a sultry evening eating mezze in Istanbul. They are a way of visiting places you've never seen, revisiting places you love and celebrating particular seasons. How to Eat a Peach contains many of Diana's favourite dishes in menus that will take you through the year and to different parts of the world.
This book is a must have for anyone in the Spa/ Beauty Salon/ Health Club & similar businesses on how to increase Sales, Revenues and Profits and take the business further by: 1.Selling Yourselves (Customers go by what they see in you first- the way you carry & conduct yourself. 2.Selling Your Services. 3.Retailing your Products- Up-Sell & Cross-Sell 4.Retaining Customers for Life 5.Standing out from your Competition 6.Projecting the Right Salon Image. It covers in detail, each step required for the Sales & Customer Service Process- the skills sets, behavior & attitude, and is aimed at all therapists, beauticians, stylists, receptionists, retail sales, customer service & shop floor staff, supervisors/team leaders & managers, who are keen on creating a memorable experience that is enjoyable by encouraging customers to return again! Potential profits could be walking out of the door every single day! Can your salon/ spa business afford this to be happening? Increase Sales in Your Spa/ Salon Today! Here's what some of our Participants have to say after attending our session on: ‘Professional Selling Skills for SPA’s, Salons and Health Clubs’ "Very interesting....One of the best I have had in my life. After the training, I was clear about the objectives of selling in my spa....." "It built our creativity to work in teams with open minds...Learnt a lot on up/ cross-selling, handling complaints politely & how to translate to profits! Awesome, Interesting!" "Very useful information....the way to handle my Guests...very useful for my future...." "I liked the fact that the Trainer was able to keep the attention & interest of the participants at ALL times...A lot of useful information!!! Forced us to think by ourselves" "Excellent Training!" "Clear, great information-loved the exercises, examples...I gained enough & valuable information- Gerard, A great Trainer!!!" "Helped me greatly on my self-confidence, handling complaints & being customer focused!" "Every part clearly understood...Gained extensive knowledge in selling, up-selling, cross-selling our services...Changed my personal attitude!!! Thanks a lot...”
Avoid the mistakes that doom so many salon owners to failure. Set your business up for success by following a strategic planning system that guides you from concept to opening day while giving you a thorough education in all aspects of the business of beauty.
• Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.
Covers topics that are important to aspiring retail buyers and store management personnel with responsibilities for managing retail sales and inventories.