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Celebrate the 20th anniversary of the greatest technological achievement known to mankind: Windows 95. (With all due respect, the telephone and nuclear fission can suck it.) This is the untold, unbelievable, largely untrue story of the creation of Windows 95. Go behind the system and meet those who made it all possible: the beleaguered programmers who became addicted to snorting Pixy Stix, the marketers who employed mass hypnosis tactics to trick the press, the violent battle to squash a literal giant bug in the code, the focus group idiots who only cared about getting pizza for lunch, and "mighty god" Bill Gates, who engaged in a money suitcase stand-off with Mick Jagger over the rights to "Start Me Up." It's the story of how a tiny operating system patch became a multinational, mundane media phenomenon.
Little brand, big effect: Today's corporate design is being redefined by distinctive visual creativity.
The amazing New York Times bestseller about what you can do when life gives you a second chance. Chase's memory just went out the window. Chase doesn't remember falling off the roof. He doesn't remember hitting his head. He doesn't, in fact, remember anything. He wakes up in a hospital room and suddenly has to learn his whole life all over again . . . starting with his own name. He knows he's Chase. But who is Chase? When he gets back to school, he sees that different kids have very different reactions to his return. Some kids treat him like a hero. Some kids are clearly afraid of him. One girl in particular is so angry with him that she pours her frozen yogurt on his head the first chance she gets. Pretty soon, it's not only a question of who Chase is -- it's a question of who he was . . . and who he's going to be. From the #1 bestselling author of Swindle and Slacker, Restart is the spectacular story of a kid with a messy past who has to figure out what it means to get a clean start.
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
WALL STREET JOURNAL BESTSELLER Take control of your happiness and fulfillment with a monumental restart in your career. It’s never too late to redefine yourself and your priorities. In this guide to changing your career and your life, Jason Tartick, a motivational business speaker, investment banker, life coach and host of “Trading Secrets” podcast, shares clear action steps to help you define and achieve your vision of financial, professional, and emotional success. If you’re feeling lost in your pursuit of finding happiness within yourself, your career, or your personal life, The Restart Roadmap is perfect for you. This book will help you: Evaluate your life and identify the questions you should be asking yourself. Drown out the voices that pushed you in the wrong direction and redefine what success means for you. Understand the downside of following the path society and those around you believe you should, rather than the path that is truly right for you. Pinpoint the steps you need to follow to take control of your own happiness and fulfillment. This guide will restart your approach to success - one that aligns your mind, drive, and passion and leads to the ultimate fulfillment you seek.
The Lt. Governor of Minnesota Marlene Johnson once praised Greg Brede for being a star salesman on helping a rural manufacturer turnaround sales and become a leader in that industry. Greg Brede Helped turn a dying manufacturer's business into a National Powerhouse by helping create a new national distribution channel, and increasing sales 100 fold!! Greg Brede turned his own business into one of the leading manufacturing and industrial lead generation companies in America, and is now being copied by other companies.
There are four major pitfalls that business owners experience that inevitably lead to failure. Start Me Up! provides strategies to avoid those pitfalls and gives you the powerful ideas you need to build your thriving business. This is the perfect time to start a small business using your existing skills. Although far too many small businesses fail in their first year, many such failures are absolutely preventable. Ebong Eka will show you how to not just survive, but thrive in your new venture. In Start Me Up!, you’ll learn how to: Discard inferior business ideas before you invest your time and money in them Simplify your viable business ideas and accurately identify the best markets to target Charge your customers higher prices without losing them Avoid wasting time on mindless tasks so you can focus on running your business Create brand ambassadors, engage customers, and grow your sales—all while spending less money! The best and most successful companies know the importance of the Four S’s: structure, strategy, systems, and sales. Most companies that fail, lack one or more of these necessary factors. Let Ebong show you how to be one of the former.
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Andy wants to start a company, one of his innumerable dreams. Ronnie, his MBA batchmate, is frustrated with his job.KS, his techie colleague, wants to erase his earlier entrepreneurial failure.Three different reasons for three different individuals to start a company. Their entrepreneurial journey soon turns into a bumpy ride on a road paved with uncertainty, ethical dilemmas and failure, as they also find themselves fighting their personal demons.Andy's hesitation in confessing his love to sweet Vidya.Ronnie's confused and non-committal state of mind.KS's estranged relationship with his father.Will they achieve their dreams? Set in the ïdot com boom & bust' era of 1999-2001, Start Me Up is a humorous, fast-paced and inspiring account of the journey taken by these young impulsive entrepreneurs, experiencing the exciting adrenaline rush of ups and downs, as they struggle to survive and to succeed, while having fun, loads of fun.
She’s faking her way to true love. Imogen is determined to take the app store by storm… if she can get funding for her dating app. But no one’s biting. And desperate times call for fake names. Real Imogen can’t get a callback. Fake Felix? The calls keep pouring in. There’s no way her plan can backfire. Until it turns out that Fake Felix isn’t so fake. And he’s got a dating app of his own. When Felix confronts Imogen, sparks fly, and soon it’s app versus app in a game of love. And it turns out that true love has a way of upsetting even the most complex algorithm.