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Achieve your survey goals by empowering your survey respondents. Too often, surveys are designed for the analyst, rather than the respondent. This book challenges the status quo by putting respondents’ needs at the heart of survey development. It encourages you to stop, listen, and then design to improve response rates and collect high quality data. Drawing on their experience at the UK Office for National Statistics, the authors: Show you how to design better surveys by combining social research and user experience best practice. Equip you with the tools to design inclusive and accessible surveys. Enable you to overcome practical research problems, including managing participant recruitment, and working to any budget. Provide links to helpful web material and further reading as part of the book′s online resources. Promoting a new way to conceptualise and conduct survey design, this book expands your theoretical thinking and shows you, step-by-step, how to put it into practice.
A practical how-to guide on all the steps involved with survey implementation, this volume covers survey management, questionnaire design, sampling, respondent's psychology and survey participation, and data management. A comprehensive and practical reference for those who both use and produce survey data.
The classic survey design reference, updated for the digital age For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, Internet surveys. The new edition is thoroughly updated and revised, and covers all aspects of survey research. It features expanded coverage of mobile phones, tablets, and the use of do-it-yourself surveys, and Dillman's unique Tailored Design Method is also thoroughly explained. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions. Consistent with current emphasis on the visual and aural, the new edition is complemented by copious examples within the text and accompanying website. This heavily revised Fourth Edition includes: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it How and when to use mail, telephone, and Internet surveys to maximum advantage Proven techniques to increase response rates Guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys Direction on how to construct effective questionnaires, including considerations of layout The effects of sponsorship on the response rates of surveys Use of capabilities provided by newly mass-used media: interactivity, presentation of aural and visual stimuli. The Fourth Edition reintroduces the telephone—including coordinating land and mobile. Grounded in the best research, the book offers practical how-to guidelines and detailed examples for practitioners and students alike.
The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.
A new and updated definitive resource for survey questionnaire testing and evaluation Building on the success of the first Questionnaire Development, Evaluation, and Testing (QDET) conference in 2002, this book brings together leading papers from the Second International Conference on Questionnaire Design, Development, Evaluation, and Testing (QDET2) held in 2016. The volume assesses the current state of the art and science of QDET; examines the importance of methodological attention to the questionnaire in the present world of information collection; and ponders how the QDET field can anticipate new trends and directions as information needs and data collection methods continue to evolve. Featuring contributions from international experts in survey methodology, Advances in Questionnaire Design, Development, Evaluation and Testing includes latest insights on question characteristics, usability testing, web probing, and other pretesting approaches, as well as: Recent developments in the design and evaluation of digital and self-administered surveys Strategies for comparing and combining questionnaire evaluation methods Approaches for cross-cultural and cross-national questionnaire development New data sources and methodological innovations during the last 15 years Case studies and practical applications Advances in Questionnaire Design, Development, Evaluation and Testing serves as a forum to prepare researchers to meet the next generation of challenges, making it an excellent resource for researchers and practitioners in government, academia, and the private sector.
These Guidelines represent the first attempt to provide international recommendations on collecting, publishing, and analysing subjective well-being data.
Although people in the United States have historically been reasonably supportive of federal censuses and surveys, they are increasingly unavailable for or not willing to respond to interview requests from federalâ€"as well as privateâ€"sources. Moreover, even when people agree to respond to a survey, they increasingly decline to complete all questions, and both survey and item nonresponse are growing problems. In March 2016, the National Academies of Sciences, Engineering, and Medicine convened a workshop to consider the respondent burden and its challenges and opportunities of the American Community Survey, which is conducted by the U.S. Census Bureau. This publication summarizes the presentations and discussions from the workshop.
Written with the needs and goals of a novice researcher in mind, this fully updated Third Edition provides an accurate account of how modern surveys are actually designed and conducted. Much more than a "how-to" guide, this up-to-date and accessible book presents the material in a social science context and teaches readers to think through decisions about sample design, questionnaire development, and data collection, rather than simply following prescriptive advice that may not be appropriate to particular practical situations. In addition to providing examples of alternative procedures, Designing Surveys shows how classic principles and recent research guide decision-making—from setting the basic features of the survey design to implementing instrument development, testing, and data collection. The new edition covers new developments in data collection technologies, provides a more comprehensive treatment of questionnaire development and pretesting, and includes completely new chapters on sample design and selection.
Preface 1 Introduction Reasons for Surveys The Components of Surveys Purposes and Goals of This Text 2 Sampling The Sample Frame Selecting a One-Stage Sample Multistage Sampling Making Estimates From Samples and Sampling Errors How Big Should a Sample Be? Sampling Error as a Component of Total Survey Error Exercise 3 Nonresponse: Implementing a Sample Design Calculating Response Rates Bias Associated With Nonresponse Reducing Nonresponse in Telephone or Personal Interview Surveys Reducing Nonresponse to Mail Surveys Reducing Nonresponse to Internet Surveys Multimode Data Collection Correcting for Nonresponse Nonprobability (or Modified Probability) Samples Nonresponse as a Source of Error Exercise 4 Methods of Data Collection Major Issues in Choosing a Strategy Summary Comparison of Methods Conclusion Exercise 5 Designing Questions to Be Good Measures Increasing the Reliability of Answers Avoiding Multiple Questions Types of Measures/Types of Questions Increasing the Validity of Factual Reporting Increasing the Validity of Answers Describing Subjective States Question Design and Error Exercises 6 Evaluating Survey Questions and Instruments Defining Objectives Preliminary Question Design Steps Presurvey Evaluation Design, Format, and Layout of Survey Instruments Field Pretests Survey Instrument Length Conclusion Exercise 7 Survey Interviewing Overview of Interviewer Job Interviewer Recruitment and Selection Training Interviewers Supervision Survey Questions Interviewing Procedures Validation of Interviews The Role of Interviewing in Survey Error Exercise 8 Preparing Survey Data for Analysis Formatting a Data File Constructing a Code Approaches to Coding and Data Entry Data Cleaning Coding and Data Reduction as Sources of Errors in Surveys 9 Ethical Issues in Survey Research Informing Respondents Protecting Respondents Benefits to Respondents Ethical Responsibilities to Interviewers Conclusion 10 Providing Information About Survey Methods Exercise 11 Survey Error in Perspective The Concept of Total Survey Design Error in Perspective Conclusion References Index About the Author.