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This updated second edition of ""Resorts: Management and Operation"" addresses the expansion of the resort industry and provides practical, need-to-know information on the development and management of all aspects of these properties, which include ski areas, gaming properties, cruise ships, and spas.
"In the case of classic hotels, development and management funcitons are generally treated as separate subjects. Resorts are different. The resort business is built on the fulfillment of dreams and desires, while classic hotels focus on necessity and convenience in serving business travelers. Resort development is not a one-time activity, ending with the opening of the resort, but is rather an ongoing process and a planning responsibility of management on behalf of ownership. The variables of a resort are many. A resort's products go beyond the simple provision of lodging, food, and beverage - although these hospitality basics must not only be provided, but given special attention by resorts. Each variable - type and scope of resort, location, seasonlity, range of recreation and amenities, forms of ownership, and other development-related aspects - will have a significant effect on the work of management. Becuase resorts cater to the leisure traveler, whose wants are diverse and fluid, so management must constantly keep abreast of emerging trends that shape guest preferences and create market appeal. Continual reinvestment in the resort plant or investment into new ROI projects is the price of competition in the resort world. Successful resorts, whether a single resort estate or an entire destination, remain perpetual works in progress. Managers who understand the development process will have greater appreciation of the reinvestment costs required to keep a resort attractive enough to retain current guests and gain new ones"--Page xiii
Examine the reasons for the rapid growth of China’s tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China’s tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government’s role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world’s top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China’s doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China’s citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China’s hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China’s tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: travel and tourism, pre-and post-1949 the Asia market the intercontinental market international tourism in different regions of China popular urban tourist destinations in China approved outbound destinations outbound travel to Hong Kong challenges facing travel services local protectionism travel agencies hotel franchising foreign vs. local hotel chains outsourcing and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China’s tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.