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Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the "information age" places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a "strategy of synergy" that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.
Focusing on how secondary school reading programs can be organized and on how their effectiveness can be measured, this book synthesizes reading research in several significant areas and makes concrete suggestions for using this research to improve reading instruction. Each chapter, opens with a question posed by a teacher, discusses research with reference to this question, and concludes with a summary and a list of references. Generally, chapters present various, well-documented processes and products (individually or in limited combinations) that contribute to effective reading instruction in secondary schools. The practitioners' contribution to the advancement of knowledge in the field is recognized, thereby enhancing the reciprocity between researchers and practitioners. Each chapter concludes with a summary and a list of references. Titles and authors of chapters included are (1) "Reading Programs" (D. W. Moore and A. G. Murphy); (2) "Effective Schools/Effective Teaching Research" (M. W. Conley and A. G. Murphy); (3) "Developing Lifetime Readers" (D. E. Alvermann); (4) "Learning from Text" (D. E. Alvermann); (5) "Comprehension/Thinking Skills" (D. E. Alvermann); (6) "Vocabulary" (D. W. Moore); (7) "Readability" (D. Holdzkom); (8) "Selection of Materials" (D. W. Moore and A. G. Murphy); (9) "Integrating Oral and Written Language" (D. E. Alvermann); (10) "Grouping" (M. W. Conley); (11) "Teacher Decisionmaking" (M. W. Conley); (12) "Metacognition" (D. E. Alvermann); and (13) "Staff Development" (P. B. Lutz). (JD)
The book documents Glenn's many research specialties over those 75 years. Among them are early jet engines and rockets; flight safety and fuel efficiency tested in premier icing and wind tunnels; liquid hydrogen fuel which, despite skeptics like aerospace engineer Wernher von Braun, helped the U.S. win the race to the moon; and electric propulsion, considered key to future space flight. Space enthusiasts, aviation personnel, aerospace engineers, and inventors may be interested in this comprehensive and milestone volume. Other related products: NASA at 50: Interviews With NASA\'s Senior Leadership can be found here: https: //bookstore.gpo.gov/products/sku/033-000-01360-4 Other products published by National Aeronautical and Space Administration (NASA) can be found here: https: //bookstore.gpo.gov/agency/550
Modern weaving projects like you've never seen—within easy reach of anyone. Weaving is a satisfying hobby for making home or clothing accessories that look plucked from your favorite stores. Here are Pinterest-worthy projects for creating earrings, clutches, pillows, wall hangings, and more, all organized by skill level. From complete beginner to intermediate, Weaving Within Reach allows you to craft at your comfort level, even if you don’t yet know the difference between the warp and the weft. Lacking a loom? Most of the materials can be woven on found objects—such as an embroidery hoop or cardboard box—or achieved with a simple over-under pattern using no loom at all. As you progress, there are plenty of exciting designs for a frame loom to keep you inspired. With a detailed introduction, stunning lifestyle and step-by-step photographs, and a helpful resource section, Weaving Within Reach unravels the possibilities of the beautiful things you can make with your hands.
The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world. The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.