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Describing the fundamental elements of research methods for leisure, recreation and tourism, this new edition of a popular textbook is updated throughout. It covers the measurement of variables, sampling, questionnaire design and evaluation methods, and also a wider discussion of writing proposals, communicating research findings, cross-cultural research, and the use of new technologies in conducting research. Written by internationally renowned researchers in an accessible style, this book introduces both undergraduate and graduate students to the vital skills they will need to succeed in the leisure, recreation, tourism and hospitality industries.
Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.
Organised in a step-by-step format, this book thoroughly reviews the fundamentals of research methods, developing the skills needed to carry out a small-scale research investigation. This third edition introduces a number of new features within each chapter, including self-tests, questions designed to jump start one's own research, and practice and web-related exercises. Likewise, the revised instructor's manual includes new chapter figures plus a study guide review cast in a Jeopardy-style game format.
What are the essential research methods for students studying leisure, sport, and tourism? What are the main benefits in competing research methods, and how can you avoid gremlins in the research process? This is a comprehensive and informative book written especially for new and inexperienced researchers in the fields of leisure, sport, and tourism. Unlike generic research texts that do not â€~speak' to people in this field, this richly flavored book immediately engages the reader by using subject-specific examples and explaining the central methodological issues in straightforward terms. By showing students what they can do to assess, manage, and reduce the time they spend on research Researching in Leisure, Sport and Tourism: The Essential Guide will help them achieve a better balance in their course work. It will quickly establish itself as the key methods guide in the field.
'Leisure and Recreation Management' is essential reading for anyone interested in exploring both the theory and the practicalities of managing leisure and recreational facilities.
Good entry level text that new students will really appreciate. Clearly written in a style that aids understanding and will develop their knowledge and ability to apply research techniques. - Shane Thurlow, Bishop Burton College "Essential elements associated with research in the fields of leisure, sport and tourism are introduced and explained in a clear manner. This book is informative and easy to read... ideal for those who are not familiar with research in those field." - Miyoung Oh, Sheffield Hallam University "This book would be useful for any leisure, sport, or tourism student who has no previous knowledge of research methods. Its style and language make it particularly useful for first year students in degree or diploma programs." - Annals of Tourism Research "The style of writing is wonderfully clear and the author explains areas such as sampling and significance in a much better way than many very well known texts. It will be an incredibly useful book for students." - Malcolm Williams, University of Plymouth What are the essential research methods for students studying leisure, sport and tourism? What are the main benefits in competing research methods, and how can you avoid gremlins in the research process? This is a comprehensive and informative book written especially for new and inexperienced researchers in the fields of leisure, sport and tourism. Unlike generic research texts that do not ′speak′ to people in this field, this book uses subject-specific examples and explains the central methodological issues in straightforward terms. By showing students what they can do to assess, manage and reduce the time they spend on research Researching in Leisure, Sport and Tourism: The Essential Guide will help them achieve a better balance in their course work.
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .
Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.
Now in its fourth edition, Research Methods for Leisure and Tourism has quickly become the ultimate reference text for both students undertaking academic research and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with in-depth step-by step guidance through research software including Excel, SPSS and NVivo.