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This book provides readers with a greater understanding of a variety of statistical techniques along with the procedure to use the most popular statistical software package SPSS. It strengthens the intuitive understanding of the material, thereby increasing the ability to successfully analyze data in the future. The book provides more control in the analysis of data so that readers can apply the techniques to a broader spectrum of research problems. This book focuses on providing readers with the knowledge and skills needed to carry out research in management, humanities, social and behavioural sciences by using SPSS.
Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you.
"While most books on statistics seem to be written as though targeting other statistics professors, John Reinard′s Communication Research Statistics is especially impressive because it is clearly intended for the student reader, filled with unusually clear explanations and with illustrations on the use of SPSS. I enjoyed reading this lucid, student-friendly book and expect students will benefit enormously from its content and presentation. Well done!" --John C. Pollock, The College of New Jersey Written in an accessible style using straightforward and direct language, Communication Research Statistics guides students through the statistics actually used in most empirical research undertaken in communication studies. This introductory textbook is the only work in communication that includes details on statistical analysis of data with a full set of data analysis instructions based on SPSS 12 and Excel XP. Key Features: Emphasizes basic and introductory statistical thinking: The basic needs of novice researchers and students are addressed, while underscoring the foundational elements of statistical analyses in research. Students learn how statistics are used to provide evidence for research arguments and how to evaluate such evidence for themselves. Prepares students to use statistics: Students are encouraged to use statistics as they encounter and evaluate quantitative research. The book details how statistics can be understood by developing actual skills to carry out rudimentary work. Examples are drawn from mass communication, speech communication, and communication disorders. Incorporates SPSS 12 and Excel: A distinguishing feature is the inclusion of coverage of data analysis by use of SPSS 12 and by Excel. Information on the use of major computer software is designed to let students use such tools immediately. Companion Web Site! A dedicated Web site includes a glossary, data sets, chapter summaries, additional readings, links to other useful sites, selected "calculators" for computation of related statistics, additional macros for selected statistics using Excel and SPSS, and extra chapters on multiple discriminant analysis and loglinear analysis. Intended Audience: Ideal for undergraduate and graduate courses in Communication Research Statistics or Methods; also relevant for many Research Methods courses across the social sciences
Tired of a trial-and-error approach to collecting and managing data? Data Collection and Management offers helpful information on managing research projects. By stressing how to use good standards for data collecting and processing, the authors cover such important how-tos as planning research activities; making budgetary decisions and keeping the budget under control; hiring, training, and supervising field interviewing staff; establishing whether interviewers are ready to start interviewing; and ensuring high participant acquisition and retention rates. The book also covers using computerized information systems for tracking data collected and the data management process. Proposal writers, principal investigators, graduate research students, and project coordinators of research requiring large-scale field data collection will find the book to be an indispensable tool.
Shows how to manage survey data and become better users of statistical and qualitative survey information. This book explains the basic vocabulary of data management and statistics, and demonstrates the principles and logic behind the selection and interpretation of commonly used statistical and qualitative methods to analyze survey data.
Score higher in your business statistics course? Easy. Business statistics is a common course for business majors and MBA candidates. It examines common data sets and the proper way to use such information when conducting research and producing informational reports such as profit and loss statements, customer satisfaction surveys, and peer comparisons. Business Statistics For Dummies tracks to a typical business statistics course offered at the undergraduate and graduate levels and provides clear, practical explanations of business statistical ideas, techniques, formulas, and calculations, with lots of examples that shows you how these concepts apply to the world of global business and economics. Shows you how to use statistical data to get an informed and unbiased picture of the market Serves as an excellent supplement to classroom learning Helps you score your highest in your Business Statistics course If you're studying business at the university level or you're a professional looking for a desk reference on this complicated topic, Business Statistics For Dummies has you covered.
`This book provides refreshing and powerful insights on the challenges of conducting management research from a European perspective. Particulalrly for someone embarking on a managment research career this book will provide valuable guidelines.′ -- Ian MacMillan, Wharton School of Business, University of Pennsylvania `This comprehensive volume is distinguished by its balance and pragmatism. The authors who present the various research methods are not proponents but researchers who have applied these methods. The authors who discuss philosophical and strategic issues are not advocates but researchers who have had to confront these issues in their research′ - Bill Starbuck, New York University `Doing Management Research is a fabulous contribution to our field. Thietart and his colleagues have put together a unique and valuable guide to help management scholars more deeply understand the issues, dynamics and contradictions of executing first class managerial research. This book will hold an important place on the researcher′s desk for years to come′ - Michael Tushman, Harvard Business School ′This is an excellent in-depth examination of the conduct of management research. It will serve as a valuable resource for management scholars and researchers and is a must read for Ph.D. students in management.′ -- Michael Hitt, Arizona State University `This book will prove to be an excellent guide for those engaged in management research for the first time and an excellent refresher for more experienced scholars. Raymond Thietart and his colleagues should be thanked roundly for this comprehensive volume′ - Gordon Walker, Southern Methodist University, Cox Business School `This textbook makes an outstanding contribution to texts on management research. For researchers considering management research it offers an extensive guide to the research process′ - Paula Roberts, Nurse Researcher Doing Management Research, a major new textbook, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative. This book will carefully guide the reader through the research process from beginning to end. An excellent tool for academics and students, it enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. There is an entire section dedicated to writing up and communicating the research findings. Written in an accessible and easy-to-use style, this book can be read from cover to cover or dipped into, to clarify particular issues during the research process. Doing Management Research results from the ′hands-on′ experience of a large group of researchers who have all had to address the different issues raised when undertaking management research. It is anchored in real methodological problems that researchers face in their work. This work will also become one of the most useful reference tools for senior researchers who are looking for answers to epistemological or methodological problems.
In Analysing Quantitative Survey Data, Jeremy Dawson introduces you to the key elements of analysing quantitative survey data using classical test theory, the measurement theory that underlies the techniques described in the book. The methodological assumptions, basic components and strengths and limitations of this analysis are explained and with the help of illustrative examples, you are guided through how to conduct the key procedures involved, including reliability analysis, exploratory and confirmatory factor analysis. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
This is a textbook for introductory courses in quantitative research methods across the social sciences. It offers a detailed explanation of introductory statistical techniques and presents an overview of the contexts in which they should be applied.
Statistical Tools in Finance and Insurance presents ready-to-use solutions, theoretical developments and method construction for many practical problems in quantitative finance and insurance. Written by practitioners and leading academics in the field, this book offers a unique combination of topics from which every market analyst and risk manager will benefit. Covering topics such as heavy tailed distributions, implied trinomial trees, support vector machines, valuation of mortgage-backed securities, pricing of CAT bonds, simulation of risk processes and ruin probability approximation, the book does not only offer practitioners insight into new methods for their applications, but it also gives theoreticians insight into the applicability of the stochastic technology. Additionally, the book provides the tools, instruments and (online) algorithms for recent techniques in quantitative finance and modern treatments in insurance calculations. Written in an accessible and engaging style, this self-instructional book makes a good use of extensive examples and full explanations. Thenbsp;design of the text links theory and computational tools in an innovative way. All Quantlets for the calculation of examples given in the text are supported by the academic edition of XploRe and may be executed via XploRe Quantlet Server (XQS). The downloadable electronic edition of the book enables one to run, modify, and enhance all Quantlets on the spot.