H. Leslie Steeves
Published: 1990
Total Pages: 46
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This paper uses the context of sub-Saharan Africa to review literature related to women and development communication, including (1) research on women and mass media, (2) case studies of development communication (often mixed media) projects, and (3) research on women and extension. It appears that mass media studies seldom indicate implications for rural development. Case studies of development communication projects indicate little attention to women except in health-related campaigns. Research on women and extension has yielded important findings but rarely cites communication theory beyond diffusion or considers strategies other than interpersonal and group communication. Across all categories, the emphasis is on information transmitted to women, with less that women's empowerment via development communication may be enhanced by a combination of strategies and by more integrated critique and analyses.