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A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
This volume elucidates both the diverse texts of the New Testament as well as the larger Jewish, Greek, and Roman worlds in which they were produced. It contains sections with various papers on the "Jewish Background of the New Testament," "Greco-Roman Background of the New Testament," "Jesus and the Gospels," "The Apostle Paul," "Hebrews, the Catholic Epistles, and Revelation," "New Testament Issues and Contexts," "The Text of the New Testament," and "After the New Testament." The volume therefore ranges from the law of Moses and intertestamental period to the First Jewish Revolt of AD 66-73 and the canonization of the New Testament.
Business has received little attention in American religious history, although it has profound implications for understanding the sustained popularity and ongoing transformation of religion in the United States. This volume offers a wide ranging exploration of the business aspects of American religious organizations. The authors analyze the financing, production, marketing, and distribution of religious goods and services and the role of wealth and economic organization in sustaining and even shaping worship, charity, philanthropy, institutional growth, and missionary work. Treating religion and business holistically, their essays show that American religious life has always been informed by business practices. Laying the groundwork for further investigation, the authors show how American business has functioned as a domain for achieving religious goals. Indeed they find that religion has historically been more powerful when interwoven with business. Chapters on Mormon enterprise, Jewish philanthropy, Hindu gurus, Native American casinos, and the wedding of business wealth to conservative Catholic social teaching demonstrate the range of new studies stimulated by the business turn in American religious history. Other chapters show how evangelicals joined neo-liberal economic practice and right-wing politics to religious fundamentalism to consolidate wealth and power, and how they developed marketing campaigns and organizational strategies that transformed the American religious landscape. Included are essays exposing the moral compromises religious organizations have made to succeed as centers of wealth and influence, and the religious beliefs that rationalize and justify these compromises. Still others examine the application of business practices as a means of sustaining religious institutions and expanding their reach, and look at controversies over business practices within religious organizations, and the adjustments such organizations have made in response. Together, the essays collected here offer new ways of conceptualizing the interdependence of religion and business in the United States, establishing multiple paths for further study of their intertwined historical development.
"This written narrative recovers the emotional experiences of individuals from a wide array of little-used sources, including diaries, journals, correspondence, and public records. From such sources, Corrigan discovers that for these Protestants the expression of emotion was a matter of transaction. They saw emotion as a commodity and conceptualized relations between people, and between individuals and God, as transactions of emotion governed by contract. Religion became a business relation with God - with prayer as its legal tender. Entering this relationship, they were conducting the "business of the heart.""--BOOK JACKET.
How a pioneering merchant blended religion and business to create a unique American shopping experience On Christmas Eve, 1911, John Wanamaker stood in the middle of his elaborately decorated department store building in Philadelphia as shoppers milled around him picking up last minute Christmas presents. On that night, as for years to come, the store was filled with the sound of Christmas carols sung by thousands of shoppers, accompanied by the store’s Great Organ. Wanamaker recalled that moment in his diary, “I said to myself that I was in a temple,” a sentiment quite possibly shared by the thousands who thronged the store that night. Remembered for his store’s extravagant holiday decorations and displays, Wanamaker built one of the largest retailing businesses in the world and helped to define the American retail shopping experience. From the freedom to browse without purchase and the institution of one price for all customers to generous return policies, he helped to implement retailing conventions that continue to define American retail to this day. Wanamaker was also a leading Christian leader, participating in the major Protestant moral reform movements from his youth until his death in 1922. But most notably, he found ways to bring his religious commitments into the life of his store. He focused on the religious and moral development of his employees, developing training programs and summer camps to build their character, while among his clientele he sought to cultivate a Christian morality through decorum and taste. Wanamaker’s Temple examines how and why Wanamaker blended business and religion in his Philadelphia store, offering a historical exploration of the relationships between religion, commerce, and urban life in the late nineteenth and early twentieth century and illuminating how they merged in unexpected and public ways. Wanamaker's marriage of religion and retail had a pivotal role in the way American Protestantism was expressed and shaped in American life, and opened a new door for the intertwining of personal values with public commerce.
In this groundbreaking work, Amanda Porterfield explores the long intertwining of religion and commerce in the history of incorporation in the United States. Beginning with the antecedents of that history in western Europe, she focuses on organizations to show how corporate strategies in religion and commerce developed symbiotically, and how religion has influenced the corporate structuring and commercial orientation of American society. Porterfield begins her story in ancient Rome. She traces the development of corporate organization through medieval Europe and Elizabethan England and then to colonial North America, where organizational practices derived from religion infiltrated commerce, and commerce led to political independence. Left more to their own devices than under British law, religious groups in the United States experienced unprecedented autonomy that facilitated new forms of communal governance and new means of broadcasting their messages. As commercial enterprise expanded, religious organizations grew apace, helping many Americans absorb the shocks of economic turbulence, and promoting new conceptions of faith, spirit, and will power that contributed to business. Porterfield highlights the role that American religious institutions played a society increasingly dominated by commercial incorporation and free market ideologies. She also shows how charitable impulses long nurtured by religion continued to stimulate reform and demand for accountability.
Business has received little attention in American religious history, although it has profound implications for understanding the sustained popularity and ongoing transformation of religion in the United States. This volume offers a wide ranging exploration of the business aspects of American religious organizations. The authors analyze the financing, production, marketing, and distribution of religious goods and services and the role of wealth and economic organization in sustaining and even shaping worship, charity, philanthropy, institutional growth, and missionary work. Treating religion and business holistically, their essays show that American religious life has always been informed by business practices. Laying the groundwork for further investigation, the authors show how American business has functioned as a domain for achieving religious goals. Indeed they find that religion has historically been more powerful when interwoven with business. Chapters on Mormon enterprise, Jewish philanthropy, Hindu gurus, Native American casinos, and the wedding of business wealth to conservative Catholic social teaching demonstrate the range of new studies stimulated by the business turn in American religious history. Other chapters show how evangelicals joined neo-liberal economic practice and right-wing politics to religious fundamentalism to consolidate wealth and power, and how they developed marketing campaigns and organizational strategies that transformed the American religious landscape. Included are essays exposing the moral compromises religious organizations have made to succeed as centers of wealth and influence, and the religious beliefs that rationalize and justify these compromises. Still others examine the application of business practices as a means of sustaining religious institutions and expanding their reach, and look at controversies over business practices within religious organizations, and the adjustments such organizations have made in response. Together, the essays collected here offer new ways of conceptualizing the interdependence of religion and business in the United States, establishing multiple paths for further study of their intertwined historical development.
Guidebook contains ideas for reflection, discussion, and action based on the chapters in the main text.
In this study of over 65 CEOs and top executives, author Laura Nash probes how Christian business managers integrate faith with a successful life at work. Through her interviews with business leaders, Nash discovers that religion can play a vital part in business leadership by helping establish ethical standards and guide everyday business decisions.