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Academic Paper from the year 2020 in the subject Business economics - Corporate communication, Kwara State University (Mass Communication), course: Public relations and Communications, language: English, abstract: This study seeks to understand the relationship between corporate communication and perceived image of University of Ilorin among student publics. The survey method was used through the instrumentation of questionnaires to know the perceived image of the institution among University of Ilorin undergraduate student while the interview was conducted to know more about the structure, the practices and activities of University of Ilorin corporate affairs department. With the systematic sampling procedure, 380 respondents were selected in this study. Using Pearson correlation co-efficient and regression as well as paired sample t-test to test the hypothesis, the study shows that the use of corporate communication by the corporate affairs division contribute a lot in maintaining good image, academic stability of the institution through a better information management. Though media and government relations are well perceived, corporate communications practitioners should focus more on their employee and community relations. Finally, the study recommends that public relations practitioners and the top executives should ensure high excellence in the communication practice in the universities and other corporate institutions. Keywords: corporate communication, corporate image, excellency theory, reputation etc.
The emergence of relationship management as a paradigm for public relations scholarship and practice requires a close examination of just what is achieved by public relations--its definition, function and value, and the benefits it generates. Initiated by the editors' interest in cross-disciplinary exploration, this volume evolved to its current form as a result of the need for a framework for understanding public relations and the potential impact of organization-public relationships on the study, practice, and teaching of public relations. Ledingham and Bruning include contributions that present state-of-the-art research in relationship management, applications of the relational perspective to various components of public relations, and the implications of the approach to influence further research and practice. The discussion conducted here is certain to influence and promote future theory and practice on the concept of relationship management.
Technology has become ubiquitous to everyday life in modern society, and particularly in various social aspects. This has significant impacts on adolescents as they develop and make their way into adulthood. Identity, Sexuality, and Relationships among Emerging Adults in the Digital Age is a pivotal reference source for the latest research on the role of digital media and its impact on identity development, behavioral formations, and the inter-personal relationships of young adults. Featuring extensive coverage across a range of relevant perspectives and topics, such as self-comparison, virtual communities, and online dating, this book is ideally designed for academicians, researchers and professionals seeking current research on the use and impact of online social forums among progressing adults.
How maturing digital media and network technologies are transforming place, culture, politics, and infrastructure in our everyday life. Digital media and network technologies are now part of everyday life. The Internet has become the backbone of communication, commerce, and media; the ubiquitous mobile phone connects us with others as it removes us from any stable sense of location. Networked Publics examines the ways that the social and cultural shifts created by these technologies have transformed our relationships to (and definitions of) place, culture, politics, and infrastructure. Four chapters—each by an interdisciplinary team of scholars using collaborative software—provide a synoptic overview along with illustrative case studies. The chapter on place describes how digital networks enable us to be present in physical and networked places simultaneously—often at the expense of nondigital commitments. The chapter on culture explores the growth and impact of amateur-produced and remixed content online. The chapter on politics examines the new networked modes of bottom-up political expression and mobilization. And finally, the chapter on infrastructure notes the tension between openness and control in the flow of information, as seen in the current controversy over net neutrality.
The purpose of this book is to help scientists, librarians and publishers better understand the dynamic nature of the journal system so they can make more informed decisions regarding electronic journals in the future.
In recent years, libraries have embraced new technologies that organize and store a variety of digital information, such as multimedia databases, digital medical images, and content-based images. Modern Library Technologies for Data Storage, Retrieval, and Use highlights new features of digital library technology in order to educate the database community. By contributing research from case studies on the emerging technology use in libraries, this book is essential for academics and scientists interested in the efforts to understand the applications of data acquisition, retrieval and storage.