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Make your next webinar something to write home about In Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation. The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to: Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience Use the authors’ signature G.A.M.E.S. framework to drive high-quality leads Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry A can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Forget the traditional one-off, in-person event. Welcome to a new world, where event organizers no longer see themselves as pure organizers; rather their role is to facilitate - business, connections, education and advocacy. Events are fast-becoming catalysts for building communities and nurturing customer relationships ‘all year round’ – with the use of event technology at its core. The authors Denzil Rankine and Marco Giberti have seen it all in their 30 years of consulting, operating and investing across the global exhibitions and events industry. Based on dozens of their interviews with senior executives, entrepreneurs and investors this book is packed full of practical case studies that will equip readers with new strategies, tools and insights they can apply back into their day-to-day roles. This book is a must-read for C-Level management, marketing and event professionals, or anyone looking to participate in the events industry.
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
Make events the most powerful marketing tool you have In Event Success: Maximizing the Business Impact of Physical, Virtual, and Hybrid Experiences, Alon Alroy, Eran Ben-Shushan, and Boaz Katz of Bizzabo draw on the knowledge they’ve gained powering events for companies like Amazon, Salesforce, and Uber to deliver an end-to-end playbook for readers wanting to maximize their organization’s return on events. Event Success will help you unlock the full potential of your events and make them your most important marketing channel. You’ll learn how to create elevated experiences in any format that drive strategic business goals, including: How to measure event success with surveys, data, analytics, and key KPIs How to integrate events into a strategic, end-to-end marketing plan How to collect, analyze, and funnel event data to other teams to drive business growth What events are successful, what the data says about them, and real-life examples from SAP, the Financial Times, IBM, and other leading brands that capture the imagination of their audiences through events Event Success is ideal for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership with in-person, hybrid, or virtual events. It’s also an invaluable resource for maximizing your organization’s “RoE”—or Return on Event—with measurable increases in sales.
Reinventing Nature? is an interdisciplinary investigation of how perceptions and conceptions of nature affect both the individual experience and society's management of nature. Leading thinkers from a variety of fields - philosophy sociology, zoology, history, ethnobiology and others - address the conflict between the perception and reality of nature, each from a different perspective.
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Where do women fit into the automotive industry? In every possible space-including those they have yet to invent! As Katelyn Shelby Davis and Kristin Shaw demonstrate in Women Driven Mobility, women are in leadership roles in all aspects of the industry. Davis and Shaw seek bring awareness and reroute this through a series of case studies that feature women working in 11 vital pillars of the mobility industry: This book presents over 40 case studies of women leading the way mobility and automotive innovation. Through interviews with leaders across the entire spectrum of industry, readers see the impact of diverse perspectives on actual projects all over the world. From creating accessible AV transportation with May Mobility to developing safe pedestrian and bike routes through Tribal Land, Karuk Tribe to championing diversity, equity and inclusion across the industries, readers are walked through each stage of the project from analysis to conclusion. Foreword by Governor Gretchen Whitmer, State of Michigan: This is not about solving problems we anticipate tomorrow. Applied autonomy can solve real accessibility challenges facing society today.
Despite - or because - we live in calculative and instrumental times in higher education, liberal arts colleges and programmes are flourishing. They draw students fascinated by society and culture who want to make a creative contribution. The Reinvention of Liberal Learning around the Globe is an indispensable introduction to this diverse and brilliant educational world. (Simon Marginson, Professor of Higher Education; Director of ESRC/RE Centre for Global Higher Education, University of Oxford) The editors pull together a diverse set of authors to share a wide range of approaches and trends in shaping the present and future of our liberal arts institutions and programs. The diversity of perspectives makes this book of interest and use to anyone thinking deeply about and acting in support of the future of higher education and liberal arts education. (Michael McDonald, President, Great Lakes Colleges Association and the Global Liberal Arts Alliance) This book rigorously questions and redefines liberal arts education by examining unique contexts of Asia, North and South America, Europe, Africa, and the Middle East. It also considers the complexity of contemporary issues and emerging innovations in higher education. With the diversity of perspectives and experiences presented by the international authors, we could envision future liberal arts education in nurturing global and caring leaders with multiple collaborative possibilities through this book. (Mikiko Nishimura, Professor of International Christian University, Japan; Co-President of the Global Research Network for Liberal Arts Education) This volume comprehensively documents the transforming nature of liberal arts institutions within the overall tensions provided by the global pandemic occurring at the intersection with a major transitional moment of technology and communication. Its timeliness is underscored by the geographic reach of its contributions, providing a unique perspective on the multitude of ways in which higher education is responding to these powerful forces. (Deane E. Neubauer, Professor Emeritus of Political Science, University of Hawaii, Manoa; Associate Director of the Asia Pacific Higher Education Research Partnership) This is a most timely overview and analysis of liberal arts worldwide. The editors brought together thoughtful scholars from around the world to demonstrate the dogged persistence, resiliency, and vulnerability of the liberal arts. For those who still believe that the key value of higher learning is to enrich the intellect, enliven the spirit, and take more responsibility for the future of humanity, this valuable book provides a framework for the future. (Gerard A. Postiglione, Emeritus Professor, Honorary Professor of Education, The University of Hong Kong Chapter 3 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.