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This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models and systems of corporate governance in diverse regions of the world and shares potential implications for government policies in a turbulent, multi-polar world.
This book provides a strategic roadmap creating the next generation of brands and experiences that create new wealth and make a difference in the world. It provides insights into using new technologies such as artificial intelligence to innovate the customer experience, restore meritocracy in the workplace and reshape economies with sustainable tourism. The author shares emerging business models and systems of corporate governance in diverse regions of the world and shares potential implications for government policies in a turbulent, multi-polar world.
A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.
Education stakeholders are at a crossroads where teaching and learning paths intersect with technologies fueled by emerging artificial intelligence. Educators who observe the residual effects of a global pandemic are left to wonder what creative technology solutions that sustain teaching and learning amidst mutating contagions should be retained, abandoned, or re-imagined to create sustainable pedagogy practices. In this book about e-learning, invited authors analyze the impacts of overarching issues facing educators across the globe to rethink how they deliver content and assess students' learning. A global community of scholars and researchers contributed twenty chapters to examine artificial intelligence, alternative assessments, education policy, creative technology, creative lesson plans, and emerging workforce trends to foster emerging paradigms in the post-pandemic era.
Spiritual sickness troubles American medicine. Through a death-denying culture, medicine has gained enormous power-an influence it maintains by distancing itself from religion, which too often reminds us of our mortality. As a result of this separation of medicine and religion, patients facing serious illness infrequently receive adequate spiritual care, despite the large body of empirical data demonstrating its import to patient meaning-making, quality of life, and medical utilization. This secular-sacred divide also unleashes depersonalizing, social forces through the market, technology, and legal-bureaucratic powers that reduce clinicians to tiny cogs in an unstoppable machine. Hostility to Hospitality is one of the first books of its kind to explore these hostilities threatening medicine and offer a path forward for the partnership of modern medicine and spirituality. Drawing from interdisciplinary scholarship including empirical studies, interviews, history and sociology, theology, and public policy, the authors argue for structural pluralism as the key to changing hostility to hospitality.
Recent issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment. The authors identify novel solutions through an integration of knowledge from the fields of social, physical, and biological sciences.
Transnational higher education was triggered largely by the marketization of higher education, which itself manifests in such characteristics as academic rankings, institutional branding, and an emphasis on managerialism. Recent advances in technology, and the global COVID-19 pandemic, have also driven a “virtual” internationalization of higher education, with universities expanding their digital footprints overseas, accelerating their distance education offerings, and exploring such innovations as virtual exchange programs. Global Perspectives on the Internationalization of Higher Education documents contemporary perspectives on the internationalization of higher education and considers its history throughout the years in order to understand potential future directions. Covering key topics such as student recruitment, institutional branding, and student mobility, this premier reference source is ideal for administrators, principals, researchers, academicians, practitioners, scholars, instructors, and students.
The events industry is undergoing fundamental change. Due to the COVID 19 pandemic, this has meant the cancellation and postponement of events and a move towards online and hybrid strategies. Looking to the future, the 'new normal' for the events industry will be characterised by a quite different, transformed, events landscape which will require a thorough reimagining and reshaping of existing methods, techniques and practices.'Reimagining and Reshaping Events: Theoretical and practical perspectives' is a unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues. The text examines key priorities such as:* The inclusion of technological advances and the development of online and hybrid strategies;* The design of meaningful experiences considering the environment and sustainability;* Ethical catering choices, environmental and social responsibility;* Adapting to complex event situations and incorporating covid strategies;* Knowledge advancement with current technologies and sustainability practices;* The maintenance of practitioner well-being.Written in a user friendly and engaging style, it provides a blend of theory and practice that adopts a practitioner perspective but draws on theory from a broad range of discipline areas.
Storied Deserts makes a crucial and critical intervention in the field of environmental humanities by showcasing an emerging body of research on desert places from around the world. Deserts, despite dominant stereotypes of wasteland and barrenness, are culturally and ecologically abundant places. This edited volume sets out to reimagine the world’s desert places and the very concept of "the desert" itself, taking a boldly interdisciplinary and multicultural approach. Authors engage in literary ecocriticism and ecopoetics, film and visual studies, critical theory, personal and transdisciplinary reflection, creative practices, and historical scholarship. Through their diverse range of perspectives, contributors show how arid lands have been and can be understood as sites of narrative production, places where signs and imaginaries are born from the materialities of space and entanglement. In this way, this volume highlights how the storied matter of the Earth’s deserts informs lived realities, environmental histories, cinematic and literary imaginaries, political conflicts, and even intellectual categories such as "the human" and "the elemental". Ultimately, this book shows that reimagining desert places can help us to grapple with the epochal challenges of the Anthropocene. It is an important and engaging collection for scholars and students across disciplines that helps establish the value of desert humanities.
In the age of artificial intelligence (AI), hotel and travel management are undergoing transformations to revolutionize guest experiences, make operations efficient, and improve industry standards. AI technologies redefine how hotels and travel companies personalize customer interactions, streamline operations, and optimize revenue management. From tools like chatbots and virtual assistants to predictive analytics, AI enables increased efficiency and customization. As AI continues to evolve, questions must be raised about data privacy, ethical use or algorithms, and the roles of hospitality workers as technology becomes pivotal. Hotel and Travel Management in the AI Era explores the intersection of AI and hotel and travel management, showcasing its potential for innovation and the challenges it presents for workers in the hospitality industry. It posits effective solutions for managing technology integration in an industry where the human aspect of management is pivotal. This book covers topics such as virtual and augmented reality, smart technology, and risk management, and is a useful resource for hospitality and tourism professionals, security workers, computer engineers, business owners, sociologists, researchers, and academicians.