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Although many firms label themselves 'global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond.
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need to explain and assess the status and progress of internationality/-regionality, previous research renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific attention to the research on regional and global MNEs based on an extensive and rigorous review of the existing academic literature as well as the analysis of 2005-2015 empirical data from the European context with a focus on CAC40- and DAX30-listed firms. In doing so, the author offers insights and results that stand in contrast to the original narrative of the debate and presents a comprehensive and updated perspective on regional and global MNEs.
Based on their ability to facilitate interdependencies across the borders of national and regional markets, multinationals enterprises (MNEs) act as the key drivers of world trade and investment activities. While recent global challenges additionally highlight the need to explain and assess the status and progress of internationality/-regionality, previous research renders the concept of firm-level globalization as a special but not the general case. Christoph Czychon dedicates specific attention to the research on regional and global MNEs based on an extensive and rigorous review of the existing academic literature as well as the analysis of 2005-2015 empirical data from the European context with a focus on CAC40- and DAX30-listed firms. In doing so, the author offers insights and results that stand in contrast to the original narrative of the debate and presents a comprehensive and updated perspective on regional and global MNEs.
Russian multinationals are playing an increasingly important role in the world economy, particularly in some key sectors such as oil, gas and metallurgy. At the same time, Russian multinationals differ in many respects from multinationals from other countries in that they often receive special treatment from the Russian government, and, because of past experiences, international investors are often reluctant to invest in them. This book presents a comprehensive overview of Russian multinationals. It discusses the rise of Russian multinationals, examines Russian multinationals' activities in key sectors, analyses the relationship between Russian multinationals and the Russian government and between Russian multinationals and international investors, and concludes by assessing how Russian multinationals are likely to develop in future.
Renowned business strategist Kenichi Ohmae's path breaking ideas on the globalization of industries and products have made headlines in leading financial newspapers and business publications on three continents. Now, in this eagerly awaited book, Ohmae integrates and expands his much discussed concepts. Ohmae explains that becoming an insider means nothing less than full membership in the indigenous business communities at each corner of the Triad.
Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.
Analyses trends in the offshoring of R&D, examines its drivers and motivations, and identifies implications for innovation policy.
In order for foreign direct investment to have deep and lasting positive effects on host countries, it is essential that multinational corporations have close direct and indirect interaction with local firms. A valuable addition to the emerging literature on multinational-local firm interfaces, this book provides a number of case studies from emerging economies that examine such mutually beneficial business relationships and the policy measures necessary to support them.
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader’s understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
'The world economy is subject to a rapidly increasing globalization, and multinational enterprises are their major driving force. This brand new book on multinationals and economic geography by two world leading economic geographers is a landmark that provides an integrated and dynamic perspective on the economic geography of the multinational enterprise. To fully understand this process of globalization, the book explains forcefully and persuasively that one needs a dynamic perspective on multinational enterprises that brings together disparate literatures on economic geography, knowledge and innovation, global network cities, and international business and management. Embedding it in modern theory of innovation and geography, the book provides not only a state-of-the-art of theories and empirics on the location of multinationals, but goes far beyond that. This book is an absolute "must-read" for any scholar and any student that is interested in multinationals and their location.' – Ron Boschma, Utrecht University, The Netherlands and Lund University, Sweden 'Despite often playing second fiddle to clusters in the economic geography literature, multinationals are fundamental drivers of economic development. As generators and diffusers of knowledge they have played an essential role in shaping the new world economic order. No book captures this better than Simona Iammarino and Philip McCann's Multinationals and Economic Geography, a must read for anyone eager to fully understand the new economic geography of globalisation.' – Andrés Rodríguez-Pose, London School of Economics, UK After more than fifty years of systematic research on multinational enterprises (MNEs) what is apparent is that there is, as yet, no unified or dominant theory of the MNE. The objective of this book is to bring into focus one particular dimension of MNE behaviour and activity that has been relatively under-researched – namely the geography of the multinational enterprise – as understood through the lens of innovation and technological change. The authors clearly demonstrate that geography is becoming increasingly important for MNEs and, in turn, MNEs are becoming progressively more important for economic geography. The pivot on which this vital relationship turns is the creation, diffusion and management of new knowledge. This unique book will prove a fascinating read for academics, students and researchers across a broad range of areas including geography, economic geography, regional science, international business and management, innovation studies, economic development. Professionals such as corporate managers and policymakers in these fields would also find this book to be of great interest.