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With a focus on the intersection of design, data, and marketing in business, Michael Krypel's Refining Design uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the standard design process most companies follow can add accountability for driving business and customer value. This book demonstrates how to test different design versions with real customers, as well as build segmentation strategies to personalise experiences across a business. Businesses that start to function in the ways described in this book evolve not only their strategies, structures, and people's skill-sets, but their cultures as well, as they become infused with more collaboration, creativity, and accountability. The book walks through "visual business cases," with real-world examples of how companies tackled business obstacles by redefining their designs and moved towards transforming their business into best in class optimisation organisations.
Innovation and technology have forever changed what it means to be a business. Some businesses now exist only online; increasingly, companies are being built with new technologies that require new skills; and customers are routinely accessing businesses via interactive visual and audio experiences–through web pages or apps, computers, and mobile devices. These experiences are based on design, which has never been so important to the business world. Customers interact with designs by looking, clicking, typing, listening, speaking to, and touching them. These interactions largely occur where and when the customer chooses: alone on the couch at home, at work, at social events, while traveling on an airplane, and elsewhere. When people say they “read an article,” “bought a friend a gift,” “watched a video,” or “booked a hotel,” they’re talking about engaging with businesses by interacting with their designs. No matter how great a business idea is, or what technology it relies on behind the scenes, a company needs to express itself visually in a way customers will understand and be able to interact with easily in order to be successful. The number of ways to translate an idea into a design is infinite, but which designs will also drive customer value? Michael Krypel’s Refining Design for Business answers this key question, showing you how to build a successful online business by creating engaging and measurable customer experiences. In this book, you will learn how to: • Change the standard design process most companies follow to enhance accountability for generating business and customer value, while creating new opportunities for collaboration and innovation. • Understand customer goals and build a strategic marketing plan to continually realign the business around them. • Use A/B testing and segmentation strategies to personalize experiences across a business. • Develop new approaches through “visual business cases” that show how different companies have solved problems, including before-and-after examples of what the online businesses themselves actually looked like.
PETROLEUM REFINING With no new refineries having been built in decades, companies continue to build onto or reverse engineer and re-tool existing refineries. With so many changes in the last few years alone, books like this are very much in need. There is truly a renaissance for chemical and process engineering going on right now across multiple industries. This fifth and final volume in the “Petroleum Refining Design and Applications Handbook” set, this book continues the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. Besides the list below, this groundbreaking new volume describes blending of products from the refinery, applying the ternary diagrams and classifications of crude oils, flash point blending, pour point blending, aniline point blending, smoke point and viscosity blending, cetane and diesel indices. The volume further reviews refinery operational cost, cost allocation of actual usage, project and economic evaluation involving cost estimation, cash flow involving return on investment, net present values, discounted cash flow rate of return, net present values, payback period, inflation and sensitivity analysis, and so on. It reviews global effects on the refining economy, carbon tax, carbon foot print, global warming potential, carbon dioxide equivalent, carbon credit, carbon offset, carbon price, and so on. It reviews sustainability in petroleum refining and alternative fuels (biofuels and so on), impact of the overall greenhouse effects, carbon capture and storage in refineries, process intensification in biodiesel, biofuel from green diesel, acid-gas removal and emerging technologies, carbon capture and storage, gas heated reformer unit, pressure swing adsorption process, steam methane reforming for fuel cells, grey, blue and green hydrogen production, new technologies for carbon capture and storage, carbon clean process design, refinery of the future, refining and petrochemical industry characteristics. The text is packed with Excel spreadsheet calculations and Honeywell UniSim Design software in some examples, and it includes an invaluable glossary of petroleum and petrochemical technical terminologies. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without. Written by one of the world’s foremost authorities, this book sets the standard for the industry and is an integral part of the petroleum refining renaissance. It is truly a must-have for any practicing engineer or student in this area.
PETROLEUM REFINING The third volume of a multi-volume set of the most comprehensive and up-to-date coverage of the advances of petroleum refining designs and applications, written by one of the world’s most well-known process engineers, this is a must-have for any chemical, process, or petroleum engineer. This volume continues the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. This book provides the design of process equipment, such as vessels for the separation of two-phase and three-phase fluids, using Excel spreadsheets, and extensive process safety investigations of refinery incidents, distillation, distillation sequencing, and dividing wall columns. It also covers multicomponent distillation, packed towers, liquid-liquid extraction using UniSim design software, and process safety incidents involving these equipment items and pertinent industrial case studies. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without. Written by one of the world’s foremost authorities, this book sets the standard for the industry and is an integral part of the petroleum refining renaissance. It is truly a must-have for any practicing engineer or student in this area. This groundbreaking new volume: Assists engineers in rapidly analyzing problems and finding effective design methods and select mechanical specifications Provides improved design manuals to methods and proven fundamentals of process design with related data and charts Covers a complete range of basic day–to–day petroleum refining operations topics with new materials on significant industry changes Includes extensive Excel spreadsheets for the design of process vessels for mechanical separation of two-phase and three-phase fluids Provides UniSim ®-based case studies for enabling simulation of key processes outlined in the book Helps achieve optimum operations and process conditions and shows how to translate design fundamentals into mechanical equipment specifications Has a related website that includes computer applications along with spreadsheets and concise applied process design flow charts and process data sheets Provides various case studies of process safety incidents in refineries and means of mitigating these from investigations by the US Chemical Safety Board Includes a vast Glossary of Petroleum and Technical Terminology
A must-read for any practicing engineer or student in this area There is a renaissance that is occurring in chemical and process engineering, and it is crucial for today's scientists, engineers, technicians, and operators to stay current. This book offers the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without.
PETROLEUM REFINING This fourth volume in the Petroleum Refining set, this book continues the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. This book provides the design of heat exchanger equipment, crude oil fouling in pre-heat train exchangers, crude oil fouling models, fouling mitigation and monitoring, prevention and control of liquid and gas side fouling, using the Excel spreadsheet and UniSim design software for the design of shell and tube heat exchangers, double pipe heat exchangers, air-cooled exchangers, heat loss tracing for process piping, pinch analysis for hot and cold utility targets and process safety incidents involving these equipment items and pertinent industrial case studies. Use of UniSim Design (UniSim STE) software is illustrated in further elucidation of the design of shell and tube heat exchangers, condensers, and UniSim ExchangerNet R470 for the design of heat exchanger networks using pinch analysis. This is important for determining minimum cold and hot utility requirements, composite curves of hot and cold streams, the grand composite curve, the heat exchanger network, and the relationship between operating cost index target and the capital cost index target against ΔTmin. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without. Written by one of the world’s foremost authorities, this book sets the standard for the industry and is an integral part of the petroleum refining renaissance. It is truly a must-have for any practicing engineer or student in this area. This groundbreaking new volume: Assists engineers in rapidly analyzing problems and finding effective design methods and select mechanical specifications Provides improved design manuals to methods and proven fundamentals of process design with related data and charts Covers a complete range of basic day–to–day petroleum refining operations topics with new materials on significant industry changes Extensive Excel spreadsheets for the design of process vessels for mechanical separation of two-phase and three-phase fluids, double-pipe heat exchanger, air-cooled exchanger, pinch analysis for hot and cold utility targets. Provides UniSim ®-based case studies for enabling simulation of key processes outlined in the book Helps achieve optimum operations and process conditions and shows how to translate design fundamentals into mechanical equipment specifications Has a related website that includes computer applications along with spreadsheets and concise applied process design flow charts and process data sheets Provides various case studies of process safety incidents in refineries and means of mitigating these from investigations by the US Chemical Safety Board Includes a vast Glossary of Petroleum and Technical Terminology
The Fischer-Tropsch process is gaining recognition again due to the world-wide increase in energy needs and decrease in oil availability. The increasing interest in utilizing biomass as a potential renewable feedstock in energy generation is further supporting this development. The book covers the production and refining of Fischer-Tropsch syncrude to fuels and chemicals systematically and comprehensively, presenting a wealth of new knowledge and material. As such, it deals extensively with aspects of engineering, chemistry and catalysis. This handbook and ready reference adopts a fundamental approach, looking at the molecules and their transformation from feed to product. Numerous examples illustrate the possibilities and limitations of Fischer-Tropsch syncrude as feesdstock. Of great interest to everyone interested in refining - not just Fischer-Tropsch specialists. From the Contents: Fischer-Tropsch Facilities and Refineries at a Glance Production of Fischer-Tropsch Syncrude Industrial Fischer-Tropsch Facilities Synthetic Transportation Fuels Refining Technology Refinery Design
There is a renaissance that is occurring in chemical and process engineering, and it is crucial for today's scientists, engineers, technicians, and operators to stay current. With so many changes over the last few decades in equipment and processes, petroleum refining is almost a living document, constantly needing updating. With no new refineries being built, companies are spending their capital re-tooling and adding on to existing plants. Refineries are like small cities, today, as they grow bigger and bigger and more and more complex. A huge percentage of a refinery can be changed, literally, from year to year, to account for the type of crude being refined or to integrate new equipment or processes. This book is the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without. Written by one of the world's foremost authorities, this book sets the standard for the industry and is an integral part of the petroleum refining renaissance. It is truly a must-have for any practicing engineer or student in this area.
There is a renaissance that is occurring in chemical and process engineering, and it is crucial for today's scientists, engineers, technicians, and operators to stay current. With so many changes over the last few decades in equipment and processes, petroleum refining is almost a living document, constantly needing updating. With no new refineries being built, companies are spending their capital re-tooling and adding on to existing plants. Refineries are like small cities, today, as they grow bigger and bigger and more and more complex. A huge percentage of a refinery can be changed, literally, from year to year, to account for the type of crude being refined or to integrate new equipment or processes. This book is the most up-to-date and comprehensive coverage of the most significant and recent changes to petroleum refining, presenting the state-of-the-art to the engineer, scientist, or student. Useful as a textbook, this is also an excellent, handy go-to reference for the veteran engineer, a volume no chemical or process engineering library should be without. Written by one of the world's foremost authorities, this book sets the standard for the industry and is an integral part of the petroleum refining renaissance. It is truly a must-have for any practicing engineer or student in this area.