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Goodgold directs her work towards the business-to-business market to help small business owners, entrepreneurs, sales professionals, or anyone who is looking to create an indelible image. She offers quick and easy techniques that business owners can learn today and implement tomorrow.
Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.
Caldecott Honor artist Stephen T. Johnson's new multiconcept novelty is a book and a toy in one. My Little Red Fire Truck gives practice telling time while its sturdy moving parts provide hours of fun -- and allow readers to see how it would be to work on a real fire truck!
This carefully edited collection has been designed and formatted to the highest digital standards and adjusted for readability on all devices. Frederick Schiller Faust (1892-1944) was an American author best known for his thoughtful Westerns under the pen name Max Brand. Prolific in many genres, he wrote historical novels, detective mysteries, pulp fiction stories and many more. Table of Contents: The Untamed The Night Horseman The Seventh Man Dan Barry's Daughter Ronicky Doone Ronicky Doone's Treasure Ronicky Doone's Reward Silvertip The Man from Mustang Silvertip's Strike Silvertip's Roundup Silvertip's Trap Silvertip's Chase Silvertip's Search The Stolen Stallion Valley Thieves The Valley of Vanishing Men The False Rider The Firebrand Claws of the Tigress The Pearls of Bonfadini Internes Can't Take Money The Secret of Dr. Kildare Above the Law Harrigan! Trailin'! Riders of the Silences Crossroads The Man Who Forgot Christmas Black Jack The Cure of Silver Cañon Donnegan Bull Hunter Jerico's Garrison Finish The Long, Long Trail Way of the Lawless Alcatraz The Garden of Eden The Power of Prayer The Rangeland Avenger Wild Freedom The Boy Who Found Christmas His Name His Fortune The Quest of Lee Garrison Rodeo Ranch "Sunset" Wins Soft Metal Under His Shirt The Tenderfoot The Black Rider In the River Bottom's Grip Acres of Unrest Bad Man's Gulch The Whispering Outlaw The Desert Pilot The Mountain Fugitive The Mustang Herder The Sheriff Rides Destry Rides Again Sixteen in Nome The Hair-Trigger Kid The Lightning Warrior The Three Crosses Range Jester Gunman's Gold The Red Bandanna Marbleface Red Devil of the Range Seven Faces King of the Range Seven Mile House John Ovington Returns That Receding Brow Hole-In-The-Wall Barrett The Ghost Out of the Dark Beyond the Finish A Special Occasion The Small World Fixed Wine in the Desert Dust Storm...