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"This book is aimed at researchers and practitioners involved in designing and managing complex multimedia information systems"--Provided by publisher.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Describes the individual capabilities of each of 1,900 unique resources in the federal laboratory system, and provides the name and phone number of each contact. Includes government laboratories, research centers, testing facilities, and special technology information centers. Also includes a list of all federal laboratory technology transfer offices. Organized into 72 subject areas. Detailed indices.
This special issue of Cognitive Science honors the research and mentorship contributions of Dr. John R. Anderson, the 2004 David E. Rumelhart Prize recipient whose research has provided the field of cognitive psychology with comprehensive and integrative theories, and has had a practical impact on educational practice in the classroom and on student achievement in learning mathematics. The David E. Rumelhart Prize is awarded annually to an individual or collaborative team making a significant contemporary contribution to the formal analysis of human cognition. For three decades, Dr. Anderson has been engaged in a vigorous research program with the goal of developing a computational theory of mind. The diverse articles in this issue feature work by Dr. Anderson's students, colleagues, and collaborators, illustrating that it is possible to impact education with rigorous stimulation of human cognition.