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In this fascinating delve into the history of football, “The Galácticos: The Golden Era of Real Madrid” explores the rise and influence of the two Galactic Eras that shaped Real Madrid as one of the greatest powers in world sport. The narrative begins in the early 2000s, when president Florentino Pérez implemented a bold transfer strategy, bringing stars such as Luis Figo, Zinedine Zidane and Ronaldo Fenômeno to the Santiago Bernabéu. Through this revolutionary approach, Real Madrid not only won titles, but also redefined what it means to be a football club in the context of globalization. With a detailed analysis of the most impactful transfers, memorable goals and historic records, the book also examines the legacy left by players such as Cristiano Ronaldo and Kaká, who continued to write the club’s history in the Second Galactic Era. Between the glamour of the stars and the challenges faced on the field, the work reveals how each signing was not just a strategic move, but a careful construction of the Real Madrid brand.
“Barcelona vs Real Madrid: Football, Politics and Passion” explores the iconic rivalry between Real Madrid and Barcelona, ​​known as “El Clásico”, delving into the rich history, legendary protagonists and defining moments that have defined the clash over the decades. From the origins of the clubs and the cultural and political differences between Madrid and Barcelona to the epic clashes between figures like Messi and Ronaldo, the narrative offers a comprehensive overview of the matches that transcended football and became a global phenomenon. In addition to revisiting the great derbies and their heroes, the book also examines the impact of “El Clásico” on popular culture, the commercialization of the rivalry and the new generations of players who continue to fuel its flame. With a detailed look at tactics, playing styles and the influence of regional politics, this work is essential reading for anyone passionate about football and the history of this defining clash.
Soccer has the unique ability to represent and strengthen different cultural identities and ideologies throughout the world. Perhaps nowhere can this be seen more prominently than in Spain, which has surged to the forefront of the world’s most popular sport. The national team has won the last two European Championships and the 2010 World Cup, while the two preeminent club teams in Spain, Real Madrid and FC Barcelona, have reached the semifinals of the UEFA Champions League in 2011, 2012, and 2013. Even before the sport became a global phenomenon, soccer had established a strong connection with Spanish identity and culture. In Soccer in Spain: Politics, Literature, and Film, Timothy J. Ashton examines the sport’s association with Spanish culture and society. In this volume, Ashton demonstrates how Spain’s soccer clubs reflected the politics of the region they represented and continue to reflect them today. The author also explores the often-tenuous relationship between the intellectual classes and the soccer community in Spain. Although some of the country’s most highly-praised literary figures had a passion for soccer—which was often reflected in their work—many intellectuals deemed the topic unsuitable for critical study. Ashton also discusses how soccer films faced a similar rebuff from Spanish intellectuals, though the popularity of these films has grown in recent years. As soccer continues to be one of the modern world’s most significant representations of globalization, its importance as a cultural touchpoint cannot be ignored. For anyone wanting to learn more about the relationship between soccer, politics, and popular culture, this volume offers critical insights. Soccer in Spain is a valuable read for students and scholars of Spanish political history, literature, film, and sport.
Learning About Language is an exciting and ambitious series of introductions to fundamental topics in language, linguistics and related areas. The books are designed for students of linguistics and those who are studying language as part of a wider course. Cognitive Linguistics explores the idea that language reflects our experience of the world. It shows that our ability to use language is closely related to other cognitive abilities such as categorization, perception, memory and attention allocation. Concepts and mental images expressed and evoked by linguistic means are linked by conceptual metaphors and metonymies and merged into more comprehensive cognitive and cultural models, frames or scenarios. It is only against this background that human communication makes sense. After 25 years of intensive research, cognitive-linguistic thinking now holds a firm place both in the wider linguistic and the cognitive-science communities. An Introduction to Cognitive Linguistics carefully explains the central concepts of categoriza­tion, of prototype and gestalt perception, of basic level and conceptual hierarchies, of figure and ground, and of metaphor and metonymy, for which an innovative description is provided. It also brings together issues such as iconicity, lexical change, grammaticalization and language teaching that have profited considerably from being put on a cognitive basis. The second edition of this popular introduction provides a comprehensive and accessible up-to-date overview of Cognitive Linguistics: Clarifies the basic notions supported by new evidence and examples for their application in language learning Discusses major recent developments in the field: the increasing attention paid to metonymies, Construction Grammar, Conceptual Blending and its role in online-processing. Explores links with neighbouring fields like Relevance Theory Uses many diagrams and illustrations to make the theoretical argument more tangible Includes extended exercises Provides substantial updated suggestions for further reading.
Are (global) brands dead? Does marketing still matter? Is there still a "secret sauce” companies can apply to build winning brands in the future? Chris will show why great marketing is so much more than pretty pictures and Silicon snake oil. In his first book: ”MARKETING is FINANCE is BUSINESS” (published Dec 18), you will discover the rocket science behind the creation of marketing miracle$ in the galactic age upon us, in 4 stages 1) Look up: how to change our mindset from Thinking and Accting "Local/Global" to "Galactic" 2) Get your basic wings to fly: Understand the key historical models used in marketing and finance - the ones BOTH the CMO and CFO should know 3) (Re)Discover Burggraeve's 8 Marketing Fundamentals 4) Speak Better Wall Street - discover Alpha M - the world's first ever marketing model
This action-packed book gives young readers a full history of Real Madrid, from the club's founding to the present day. The book features a table of contents, informative sidebars, a Superstar Profile special feature, a Quick Stats page, a glossary, links to additional resources, and an index.
Football is an incredibly powerful case study of globalization and an extremely useful lens through which to study and understand contemporary processes of international migration. This is the first book to focus on the increasingly complex series of migratory processes that contour the contemporary game, drawing on multi-disciplinary approaches from sociology, history, geography and anthropology to explore migration in football in established, emerging and transitional contexts. The book examines shifting migration patterns over time and across space, and analyses the sociological dynamics that drive and influence those patterns. It presents in-depth case studies of migration in elite men’s football, exploring the role of established leagues in Europe and South America as well as important emerging leagues on football's frontier in North America and Asia. The final section of the book analyses the movement of groups who have rarely been the focus of migration research before, including female professional players, elite youth players, amateur players and players’ families, drawing on important new research in Ghana, England, Haiti and the Dominican Republic. Few other sports have such a global reach and therefore few other sports are such an important location for cross-cultural research and insight across the social sciences. This book is engaging reading for any student or scholar with an interest in sport, sociology, human geography, migration, international labour flows, globalization, development or post-colonial studies.
A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most popular sport.
Two leading sports authorities explore the culture of soccer around the world, considering the sport as a means to better understand a society's past, present, and future. How popular is soccer worldwide? Here's one indicator: 3.2 billion people—nearly half of the planet's population—tuned in to watch the 2010 World Cup on television. Soccer matches attract a gargantuan number of fans from around the globe due to the popularity of the sport itself but also because of the nationalism it inspires and the entertainment spectacle of the big games. Distinguished authors and sports authorities, Charles Parrish and John Nauright, examine how soccer impacts societies worldwide by shaping national identities, providing common ground for diplomatic issues, and forging economic and social development. This one-volume geographic guide studies the places in which soccer has a major impact, examining each region's teams, major tournaments, key players, and international performance. The authors organize the book geographically by region and country, with entries reviewing the history of the sport and cultural impact on the area. Each profile concludes with fascinating game-based statistics, such as winners of major tournaments and top goal scorers. The book covers 20 countries including England, Brazil, Egypt, the United States, Cameroon, and Korea.
Cristiano Ronaldo, known worldwide as CR7, transcends the image of an ordinary athlete, shaping football in his image by defying physical limits and redefining what it means to be an elite player. From his humble childhood on the island of Madeira to the height of his career at Real Madrid, Ronaldo has broken records and rewritten football history. With successful spells at clubs such as Juventus, he has proven that his thirst for achievement never dies. More than numbers and trophies, CR7 embodies discipline, focus and ambition, becoming a living legend both on and off the pitch. In this book, we delve deep into CR7’s journey, exploring his relentless determination, the power of his winning mentality and the impressive collection of titles, records and memorable moments that have established him as one of the greatest athletes of all time.