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Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.
Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!
If you're a woman and you shop for a new car, will you really get the best deal? If you're a man, will you fare better? If you're a black man waiting to receive an organ transplant, will you have to wait longer than a white man? In Pervasive Prejudice? Ian Ayres confronts these questions and more. In a series of important studies he finds overwhelming evidence that in a variety of markets—retail car sales, bail bonding, kidney transplantation, and FCC licensing—blacks and females are consistently at a disadvantage. For example, when Ayres sent out agents of different races and genders posing as potential buyers to more than 200 car dealerships in Chicago, he found that dealers regularly charged blacks and women more than they charged white men. Other tests revealed that it is commonly more difficult for blacks than whites to receive a kidney transplant because of federal regulations. Moreover, Ayres found that minority male defendants are frequently required to post higher bail bonds than their Caucasian counterparts. Traditional economic theory predicts that free markets should drive out discrimination, but Ayres's startling findings challenge that position. Along with empirical research, Ayres offers game—theoretic and other economic methodologies to show how prejudice can enter the bargaining process even when participants are supposedly acting as rational economic agents. He also responds to critics of his previously published studies included here. These studies suggest that race and gender discrimination is neither a thing of the past nor merely limited to the handful of markets that have been the traditional focus of civil rights laws.
Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive Industry ​Dale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and three best-selling books, Pollak has witnessed the trials and triumphs of the retail automotive industry from a vantage point that few get. While car dealers are making good money, he warns that the industry is at a critical turning point, with too few paying attention to how inefficiency and lack of transparency are sapping the industry’s true potential. Amid the ever-faster confluence of technology, the Internet, and changing consumer preferences, the future prosperity of the industry is far from secure. Like I See It offers practical solutions, such as making the sales process more customer-focused and digitally driven to encourage sales, managing new and used inventory to mitigate margin compression, and ending factory bonus checks. It spurs much-needed conversations and sets guideposts that help dealers, OEMs, and solution providers improve how they do business. It also shows dealers how to stay relevant, evolve to keep up with the changing times, and deal with issues like high personnel turnover and the coming disruption of ride-sharing, self-driving cars, and Millennials who don’t want (or can’t afford) to own a car. Pollak believes that success will come to dealers who recognize that each customer engagement is a chance to make a positive impact and create a bond. He offers a collectively minded approach that will help build a better, more profitable, and prosperous retail automotive industry for tomorrow.
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
A thirty-year-old mother of two, Marion Luna Brem had just been given a death sentence: terminal cancer. She had no job. No health insurance. Her marriage would collapse under the stress of her treatment. And her most pressing concern: How do I pay next month’s rent? Her first major “sale” was landing a job as a car salesman. Within two months she had become salesperson of the month and by the end of her first year, salesperson of the year. Four and a half years after selling her first car, Brem bought her own dealership, and in the next decade went on to open additional dealerships and businesses. She beat her cancer, too. In Women Make the Best Salesmen, Brem reveals the top sales strategies she discovered, refined, and applied to build hermultimillion dollar enterprise. But, as she points out, we are all "salesmen" – whether we interviewing for a job or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion. And women, with their natural social skills and acute emotional antennae, have natural advantages both sexes can learn from. Filled with unconventional wisdom and real-life lessons, Women Make the Best Salesmen is the essential guide to the art of selling yourself.
An in depth look at what it requires to have a successful career as an automotive sales professional. An extensive table of contents for easy navigation, whether your a newbie/green, below average, or a seasoned professional. No matter your level of expertise the information within it's pages are designed to assist you cut down on the learning curve and to achieve your greatest potential sooner. Reading this book can help you take years off the time needed to truly become a professional and start earning the type of income that only a professional can. Thoroughly researched and presented with the most modern techniques to provide you with more information and insight into the profession of automotive sales; as well as general sales than perhaps 15 of the top books on the subject. All topics are presented in an easy-to-digest format with plenty of real world scenarios to help you cut through the clutter, reduce your learning curve and help you understand reasons behind the concepts. Over 300 pages of tips, techniques, and insight. Including over 100 pages of scenario's with dialogue explaining what the sales advisor should be doing, why, how, and the expected results. Although the image of car salesman leaves a lot to be desired, this book is not about being a salesman or having a job. This book is about having a career. Being a professional in a profession that give you the potential to make more money than your average lawyer, doctor, politician, or a CEO without the expensive education and more importantly time. With over 60,000 auto dealerships in the U.S. alone, employing a sales force that is 95% unskilled. Enjoy a six-figure salary, be highly sought after, and have incredible job security in a career as an automotive sales professional. The money is out there. The opportunity is out there. The only thing left is you and your ambition/drive. I have outlined not just what you should do, but how and why you should do them. Other books or training material will only tell you to do certain things without fully explaining why you should do them or how or the expected results. * The goal of this book is to help you, the new or average car salesman, that wants more out of life! A successful and profitable career! This book contains over 300 pages of in-depth information. All written in an easy-to-understand format. * Over 100 pages of sample dialogue and sales advisor responses. * Over 100 pages of real world scenarios. * Sample questions to ask during every step of the sales process. * Ways to find customer's objections. * The importance of communications. * Rapport building techniques. * Complete sales process. * Keys to success. *Finding common ground with your clients. *Proper presentation & demonstration method. *Information based on experience and skills. * Help the client sell themselves. * All written with an easy to understand format. *General questions to avoid. *General questions to ask.