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A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
From the alien worlds of Star Trek to the realistic operating room of ER, the design of sets and costumes contributes not only to the look and mood of television shows, but even more importantly to the creation of memorable characters. Yet, until now, this crucial aspect of television creativity has received little critical attention, despite the ongoing interest in production design within the closely allied discipline of film studies. In this book, Piers Britton and Simon Barker offer a first analytical study of scenic and costume design for television drama series. They focus on three enduringly popular series of the 1960s—The Avengers, The Prisoner, and Doctor Who—and discuss such topics as the sartorial image of Steed in The Avengers, the juxtaposition of picturesque and fascistic architecture in The Prisoner, and the evolution of the high-tech interior of Doctor Who's TARDIS. Interviews with the series' original designers and reproductions of their original drawings complement the authors' analysis, which sheds new light on a variety of issues, from the discourse of fashion to that of the heritage industry, notions of "Pop" and retro, and the cultural preoccupation with realism and virtual reality.
Written from the perspectives of both a user interface designer and a software engineer, this book demonstrates rather than just describes how to build technology that cooperates with people. It begins with a set of interaction design principles that apply to a broad range of technology, illustrating with examples from the Web, desktop software, cell phones, PDAs, cameras, voice menus, interactive TV, and more. It goes on to show how these principles are applied in practice during the development process -- when the ideal design can conflict with other engineering goals. The authors demonstrate how their team built a full-featured instant messenger application for the wireless Palm and PC. Through this realistic example, they describe the many subtle tradeoffs that arise between design and engineering goals. Through simulated conversations, they show how they came to understand each other's goals and constraints and found solutions that addressed both of their needs -- and ultimately the needs of users who just want their technology to work.
The car industry and the way in which cars are created have changed beyond all recognition over the last half-century. Automotive styling was once the grudging afterthought when the engineers had finished their work. Now, following a short flirtation with exotic Italian design houses, it has evolved into sophisticated design carried out by multitalented in-house teams honing carefully crafted brand identities. One of the visionary designers at the forefront of that revolution has been Patrick le Quément. Most widely acclaimed for his 22 years in charge of Renault Design, resulting in such standout models as the Twingo, Scénic and Avantime, le Quément has enjoyed a 50-year career that has also taken in Simca, Ford and Volkswagen-Audi. In his foreword to the book, Stephen Bayley calls le Quément 'perhaps the very most original designer working in the conservative car business at the turn of the millennium'. Some 60 million cars across the world now bear the unmistakable stamp of le Quément. Design: Between the Lines is not a straightforward autobiography; rather, le Quément charts his journey through five decades of thoughts, actions, failures and successes. He offers fascinating commentaries on design and the creative process, and on some of the extraordinary automotive brands that make up our shared cultural heritage. As Bayley notes, for le Quément, design is 'as much a matter of thinking as a matter of drawing'. On a broader, more philosophical level, le Quément also shares his views about life in general and that remarkable contraption called 'the automobile', which has so influenced the lives of millions of people the world over from the late 1800s to the present day. Presented as a series of 50 brief essays or 'perspectives', le Quément's thoughtful and astute observations from the street, from the design studio and from his seat in the boardroom give the reader a penetrating and often amusing insight into the high-level workings of a global industry, its triumphs and tragedies, and the foibles of the decision-makers responsible for running it. A lively complementary text by the automotive journalist Stéphane Geffray accompanies each of le Quément's perspectives, and illustrations are provided by the automobile designer Gernot Bracht. Design: Between the Lines will appeal to all motoring fans and enthusiasts of good design. As Chris Bangle, the former Director of BMW Design, remarks: 'Few car designers have had a career so filled with innovative successes that they have inspired a whole industry; fewer still have the skills to share it. Engaging and revealing, Patrick relates his personal experience and deep knowledge of car design in a very enjoyable manner.'
In Stripes: Design Between the Lines, writer and design expert Linda O’Keeffe explores the lineage of lines as they shape culture, art, and style. The illustrations create a rollicking visual ride while the accompanying text—by turns witty and weighty—shows how these potent, sometimes-charged symbols have even changed the course of world history. The simplest and most ancient of all decorative markings, stripes perpetually fascinate. Natural inspirations in the forms of zebra stripes, rippled sand dunes, and intricately gnarled wood grain have led us to use stripes in every permutation: on human bodies from elaborate woven textiles to the iconic Breton T-shirt to sharp pin-striped suits, in art from the earliest cave paintings to vibrant op art canvases, and in industrial design from World War II–era dazzle battleships to the ubiquitous bar code. Their appeal endures. With over 250 full-color images, Stripes: Design Between the Lines provides a wholly original look at one of the most recognizable patterns of all time. Eight thematic chapters present stripes in every conceivable manifestation, from diabolical to decorative, historic to postmodern. The result is a wonderfully varied visual collage that shows how design-savvy people throughout the ages and recent design stars including Jonathan Adler, Geoffrey Beene, Jamie Drake, Jean Paul Gaultier, Josef Hoffman, Sol LeWitt, Todd Oldham, Alberto Pinto, Giò Ponti, Karim Rashid, David Rockwell, Carolyne Roehm, Paul Smith, and Vivienne Westwood have incorporated stripes into their work and daily lives.
What is understanding and how does it differ from knowledge? How can we determine the big ideas worth understanding? Why is understanding an important teaching goal, and how do we know when students have attained it? How can we create a rigorous and engaging curriculum that focuses on understanding and leads to improved student performance in today's high-stakes, standards-based environment? Authors Grant Wiggins and Jay McTighe answer these and many other questions in this second edition of Understanding by Design. Drawing on feedback from thousands of educators around the world who have used the UbD framework since its introduction in 1998, the authors have greatly revised and expanded their original work to guide educators across the K-16 spectrum in the design of curriculum, assessment, and instruction. With an improved UbD Template at its core, the book explains the rationale of backward design and explores in greater depth the meaning of such key ideas as essential questions and transfer tasks. Readers will learn why the familiar coverage- and activity-based approaches to curriculum design fall short, and how a focus on the six facets of understanding can enrich student learning. With an expanded array of practical strategies, tools, and examples from all subject areas, the book demonstrates how the research-based principles of Understanding by Design apply to district frameworks as well as to individual units of curriculum. Combining provocative ideas, thoughtful analysis, and tested approaches, this new edition of Understanding by Design offers teacher-designers a clear path to the creation of curriculum that ensures better learning and a more stimulating experience for students and teachers alike.
At last, a book that shows you how to build - design - a life you can thrive in, at any age or stage. A well-designed life means a life well-lived. Many of us are still looking for an answer to that perennial question, 'What do I want to be when I grow up? Stanford innovators Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who and where we are, our careers and our age. Designing Your Life puts forward the idea that the same design thinking responsible for amazing technology, products and spaces can be used to build towards a better life and career by a design of your own making. - '[Designing Your Life] teaches you how to change whats not working by turning ideas on their head Viv Groskop, author of How To Own The Room - 'An empowering book based on their popular class of the same name at Stanford Universitythis book will easily earn a place among career-finding classics Publishers Weekly / Produktinformation.
From the alien worlds of Star Trek to the realistic operating room of ER, the design of sets and costumes contributes not only to the look and mood of television shows, but even more importantly to the creation of memorable characters. Yet, until now, this crucial aspect of television creativity has received little critical attention, despite the ongoing interest in production design within the closely allied discipline of film studies. In this book, Piers Britton and Simon Barker offer a first analytical study of scenic and costume design for television drama series. They focus on three enduringly popular series of the 1960s—The Avengers, The Prisoner, and Doctor Who—and discuss such topics as the sartorial image of Steed in The Avengers, the juxtaposition of picturesque and fascistic architecture in The Prisoner, and the evolution of the high-tech interior of Doctor Who's TARDIS. Interviews with the series' original designers and reproductions of their original drawings complement the authors' analysis, which sheds new light on a variety of issues, from the discourse of fashion to that of the heritage industry, notions of "Pop" and retro, and the cultural preoccupation with realism and virtual reality.
An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.
The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.