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As the service sectors play an increasingly important role in all economies worldwide, service executives and professionals are well advised to recognize two main pathways to achieving sustainable success in services. The first path requires enhancing the strategic differentiation and operational excellence of their service enterprises; the second requires that these executives and their employees develop the knowledge and skills needed to achieve such success. Specifically, this book discusses actionable methodologies needed to generate creative ideas, including deciding on which ones to pursue; on how to justify projects financially; on how to manage the development projects for innovative services; and on how to reach out to customers and offer them superior service support.
Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
The theme of this Research Companion is 'connectivity and the global reach of electroacoustic music and sonic arts made with technology'. The possible scope of such a companion in the field of electronic music has changed radically over the last 30 years. The definitions of the field itself are now broader - there is no clear boundary between 'electronic music' and 'sound art'. Also, what was previously an apparently simple divide between 'art' and 'popular' practices is now not easy or helpful to make, and there is a rich cluster of streams of practice with many histories, including world music traditions. This leads in turn to a steady undermining of a primarily Euro-American enterprise in the second half of the twentieth century. Telecommunications technology, most importantly the development of the internet in the final years of the century, has made materials, practices and experiences ubiquitous and apparently universally available - though some contributions to this volume reassert the influence and importance of local cultural practice. Research in this field is now increasingly multi-disciplinary. Technological developments are embedded in practices which may be musical, social, individual and collective. The contributors to this companion embrace technological, scientific, aesthetic, historical and social approaches and a host of hybrids – but, most importantly, they try to show how these join up. Thus the intention has been to allow a wide variety of new practices to have voice – unified through ideas of 'reaching out' and 'connecting together' – and in effect showing that there is emerging a different kind of 'global music'.
Teams are the key to smart, flexible, and cost-effective organizations for the 21st century. However, advances in communication technologies have dramatically changed the nature of teamwork. Traditional, collocated teams are now giving way to distributed cross-boundary virtual groups linked through relationships and technology, reaching across space, time, and organizational boundaries. In their fifth book, Virtual Teams, Jessica Lipnack and Jeffrey Stamps, leading experts in networked organizations, take you beyond teams into the new world of work-at-a-distance, showing you how to effectively start, implement, and maintain virtual teams in your own organization. Today, virtual teams are an established feature of multisite and global companies such as Hewlett-Packard, Motorola, Bank of Boston, and Steelcase. Made possible by technologies like the Internet, intranets, and groupware, these teams are invaluable tools for organizations that need to bring together specialized groups of people to work on projects or comprise a spread-out business unit. The principles outlined in Virtual Teams provide an antidote to the high failure rate of teams. At the same time, as the authors warn, "It is harder for virtual teams to be successful than for traditional face-to-face teams. Misunderstandings are more likely to arise and more things are likely to go wrong." In this straightforward guide, Lipnack and Stamps provide a comprehensive framework that makes virtual teams accessible and practical. Beginning with a brief overview of exactly what virtual teams are and how they work, the authors show how they can be integrated into your business structure. Featuring insightful case studies from Eastman Chemical Company, NCR, Tetra Pak, and Sun Microsystems, this stimulating and hands-on reference offers essential information on: The basic virtual team principles: people, purpose, links The skills and technologies necessary for creating a successful virtual team Supporting the dynamics of the cross-boundary team and enhancing personal communications electronically Virtual team applications of the Internet's newest offspring, intranets Providing an in-depth look at an increasingly important teamwork tool, Virtual Teams gives you the materials you need to create and build a winning virtual team for your own organization. "If you want to see where organizational communications are going in the future, heed what these pioneers have written today." —Howard Rheingold, Author of The Virtual Community and Founder of Electric Mind "Lipnack and Stamps have written an important book for the 21st century corporation." —Regis McKenna, The McKenna Group, author of Relationship Marketing "This book provides a long overdue perspective on how to apply the discipline of real teams in the fast moving, increasingly dispersed information age of the future." —Jon R. Katzenbach, Author, The Wisdom of Teams "For those who want to lead the movement, catch up with it, or simply know where it is going, this book is packed with useful information and interesting stories." —Dee W. Hock, Founder and Chairman Emeritus, VISA "Virtual Teams provides valuable insights into global teamwork and management through network technologies now available to all companies, large or small." —Jim Lynch, Director, Corporate Quality, Sun Microsystems, Inc.
Sponsored by the Museum Education Roundtable, this is volume 36, Number 3 of the Journal of Museum Education (JME) on Museum Educators and Technology Expanding Our Reach and Practice, published in the fall of 2011. This edition includes articles on the digital redux, the use of technology expanding the reach of the museum, collection datasets, game-based learning, online communities, using virtual technology and distance learning programs.
In this clear-eyed, candid, and ultimately reassuring
One of the most far-reaching transformations in our era is the wave of digital technologies rolling over—and upending—nearly every aspect of life. Work and leisure, family and friendship, community and citizenship have all been modified by now-ubiquitous digital tools and platforms. Digital Technology and Democratic Theory looks closely at one significant facet of our rapidly evolving digital lives: how technology is radically changing our lives as citizens and participants in democratic governments. To understand these transformations, this book brings together contributions by scholars from multiple disciplines to wrestle with the question of how digital technologies shape, reshape, and affect fundamental questions about democracy and democratic theory. As expectations have whiplashed—from Twitter optimism in the wake of the Arab Spring to Facebook pessimism in the wake of the 2016 US election—the time is ripe for a more sober and long-term assessment. How should we take stock of digital technologies and their promise and peril for reshaping democratic societies and institutions? To answer, this volume broaches the most pressing technological changes and issues facing democracy as a philosophy and an institution.