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Generating leads and landing new business are critical to the growth and long-term success of any type of service business. Rainmakers who are able to consistently gain new business by using their selling skills to convert prospects into new customers are difficult to find. Recruiting rainmaking professionals from other organizations is expensive and for many businesses has been largely ineffective. Every executive and manager of a service business understands the importance of the ability to generate leads and landing new customers are the critical components to a successful business. This book is written for managers and leaders who want to transform their professionals from doing work to effectively marketing and selling and bringing in new business. Divided into three comprehensive parts: Charting a new course; The fundamental success models; and Building your business, this book will show you how to: Help professionals overcome fear of selling Acquire the right sales capabilities Market and sell within your comfort zone Setting and achieving big goals Leverage existing customers to acquire new ones Build accountability across the business
A rollicking tell-all from golf super-agent, Hughes Norton, detailing everything from his life-changing work with Tiger Woods and Greg Norman to his thoughts on golf’s current money-grab era. The ultimate read for fans of Alan Shipnuck, Bob Harig, and Michael Bamberger. When twenty-one-year-old Tiger Woods stunned the world by winning The Masters by a mind-blowing twelve strokes, the first thing he did was embrace the three most important people in his life: his father, his mother, and Hughes Norton. At the peak of his career, agent Norton earned a million-dollar salary, flew to all corners of the world in first class, and enjoyed a lifestyle nearly as lavish as his A-list clients. That dizzying success, however, came at a high price. The seventy-hour work weeks, constant travel, and intense pressure—both from his players and their corporate partners—took Norton away from his family and ultimately led to divorce. At the same time, in an effort to protect his players and his career, he found himself making ethical and moral choices he would later regret. Soon, he realized he had made as many enemies as friends. Now, in Rainmaker, Norton draws back the curtain on his meteoric rise and abrupt fall. With never-before-told stories and exclusive insights, he discusses what it was like being Tiger’s first agent, his time representing the narcissistic Greg Norman, and shining a bright light on his sudden—and controversial—ouster as the head of IMG’s Golf Division—a juggernaut he helped build. This is an engaging and unforgettable memoir that explores golf as never before.
Rainmakers are not born. They are made. And Jeffrey Fox's powerful How to Become a Rainmaker will get you there. Now Updated and with New Success Tips! Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific resource for CEOs, as well as anyone looking to distinguish themselves in sales--be it books, cars, or real estate--How to Become a Rainmaker offers the opportunity to rise above the competition in any company, in any field.
Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!