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Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Videos capturing everyday indignities and injury toward Black or Brown consumers have become media staples, showing the complexity, risk, and traumas many shoppers encounter in retail, restaurants, and other marketplaces. But each one quickly fades in the media spotlight. In Retail Racism, Michelle Dunlap helps readers understand the ongoing experiences of Black and Brown people as they navigate this reality. Based on 19 in-depth interviews with consumers across the country, Dunlap aims to create a larger discussion that engages readers and empowers them to interrupt, disrupt, and ameliorate the inappropriate and racialized handling of consumers in America today. In doing so, Retail Racism is about not only shopping, but also humane living in America, including surviving and making sense of inequitable experiences, what to do about them, and the larger issues and contexts that surround the marketplace for Black and Brown people. A portion of the author proceeds from book sales are automatically donated to The Florida Education Fund (FEF), a non-profit organization established in 1984 to help provide opportunities for educational advancement.
Race has long shaped shopping experiences for many Americans. Retail exchanges and establishments have made headlines as flashpoints for conflict not only between blacks and whites, but also between whites, Mexicans, Asian Americans, and a wide variety of other ethnic groups, who have at times found themselves unwelcome at white-owned businesses. Race and Retail documents the extent to which retail establishments, both past and present, have often catered to specific ethnic and racial groups. Using an interdisciplinary approach, the original essays collected here explore selling and buying practices of nonwhite populations around the world and the barriers that shape these habits, such as racial discrimination, food deserts, and gentrification. The contributors highlight more contemporary issues by raising questions about how race informs business owners’ ideas about consumer demand, resulting in substandard quality and higher prices for minorities than in predominantly white neighborhoods. In a wide-ranging exploration of the subject, they also address revitalization and gentrification in South Korean and Latino neighborhoods in California, Arab and Turkish coffeehouses and hookah lounges in South Paterson, New Jersey, and tourist capoeira consumption in Brazil. Race and Retail illuminates the complex play of forces at work in racialized retail markets and the everyday impact of those forces on minority consumers. The essays demonstrate how past practice remains in force in subtle and not-so-subtle ways.
Winner of the 2022 Academy of Criminal Justice Sciences Outstanding Book Award! Shopping While Black: Consumer Racial Profiling in America lays out the results of nearly two decades of research on racial profiling in retail settings. Gabbidon and Higgins address the generally neglected racial profiling that occurs in retail settings. Although there is no existing national database on shoplifting or consumer racial profiling (CRP) from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being excessively monitored in stores and, in the worst-case scenarios, falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of their color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization. They also provide a review of CRP litigation, provide recommendations for retailers to reduce racial profiling, and also chart some directions for future research. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, Security Studies, and Law programs, and will be of interest to the general reader.
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge business, whose target groups are the "hyphenated Americans"--in other words, all of us. As immigrant groups gain economic security, they tend to reinforce--not relinquish--their ethnic identification. Marilyn Halter demonstrates that, to a great extent, they do it by shopping. And their purchasing power is enormous. How has the marketplace responded to this hunger? Instantly and wholeheartedly: tweaking old products and inventing new ones; launching new brands in supermarkets, new music groups, vacation itineraries, language courses, toys, greeting cards, et cetera. This nexus of business and ethnicity is already seen as the hottest consumer development of this decade, and Halter is uniquely qualified to describe its origins, the exponential growth of products and advertising, and the phenomenal sales of items from salsa to Chieftains CDs. She addresses her subject with an abundance of anecdotal evidence, telling examples of ethnic marketing, and interviews with entrepreneurs (many of them immigrants) who are vigorously seizing the opportunities offered by the business of ethnicity. Shopping for Identity is provocative, intriguing, and farseeing, illuminating an important aspect of our contemporary way of life while validating the yearning we all feel for connection to our roots. "From the Hardcover edition.
Race, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer culture through the lens of race and ethnicity. Each chapter illustrates the connections between race, ethnicity, and consumption by focusing on a specific theme: identity, crossing cultures, marketing and advertising, neighborhoods, discrimination, and social activism. By exploring issues such as multicultural marketing, cultural appropriation, consumer racial profiling, urban food deserts, and racialized political consumerism, students, scholars, and other curious readers will gain insight on the ways that racial and ethnic boundaries shape, and are shaped by, consumption. This book goes beyond the typical treatments of race and ethnicity in introductory texts on consumption by not only providing a comprehensive overview of the major theories and concepts that sociologists use to make sense of consumption, race, and ethnicity, but also by examining these themes within distinctly contemporary contexts such as digital platforms and activism. Documenting the complexities and contradictions within consumer culture, Race, Ethnicity, and Consumption is an excellent text for sociology courses on consumers and consumption, race and ethnicity, the economy, and inequality. It will also be an informative resource for courses on consumer culture in the broader social sciences, marketing, and the humanities.
The Red Queen Retail Race: An Innovation Pandemic in the Era of Digitization, considers how innovation through technological change has been transforming the retail sector in different markets, and how such change has been accelerated through the impact of the Covid-19 pandemic. The book is inspired by Alice's encounters of the Red Queen's race in the classic novel Through the Looking-Glass by Lewis Carroll (1871), where 'it takes all the running you can do, to keep in the same place'. This metaphor is illustrative for the service sector that is in a transition from 'a slow world' towards a Red Queen race, where running faster is not enough by itself. It is changing how a consumer society operates, replacing investment in the physical confines of products, stores, and geographical areas, with investment in the apparently unbounded digital universe of information, relationships, and social networks. Online and mobile services enable new entrants to bypass investments in fixed assets and avoid regulatory issues by employing new business models. By leveraging such advantages, technologically-driven international competition has created substantial challenges for established retailers and service providers in domestic markets across the globe. The result is a reconsideration of the role of place in a digital world.
"Walking Mannequins explores clothing retail workers' experiences in stores oriented toward teens and twenty-somethings using interviews. We aim to understand how employers regulate beauty- and brand-oriented 'aesthetic labor,' how workers must look and act to evoke the brand they represent. We find that workers deal with ever-changing schedules and constant surveillance. Racial hierarchies are visible both in the body rules that workers must follow and their relationships with managers, coworkers, and customers. By focusing on the intersection of race, gender, and new surveillance technologies, Walking Mannequins contributes to existing research on inequality and labor in the twenty-first century"--
This volume offers a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters are engaging and accessible, with timely and thought-provoking insights that different audiences can engage with and learn from. Each chapter provides a unique journey into a specific marketplace setting and its sociopolitical particularities including, among others, corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By providing a cohesive collection of cutting-edge work, Race in the Marketplace contributes to the creation of a robust stream of research that directly informs critical scholarship, business practices, activism, and public policy in promoting racial equity.
Driven by the changing demographics, technologies, and what consumers want, retail is changing at a dramatic pace. Instead of a brick-and-mortar experience, successful retailers have transitioned to providing products and services through multiple channels, including online. In this book, the authors explore the customer-facing side of retail as well as the steps companies can take on the technology end to succeed. Get answers to questions such as: • How can businesses cater to different personas—user segments that define end users—to build a thriving operation? • What do buyers expect from sellers and vice versa? • How can we align information technology, consumer behavior, and trends into a single point of view? • How can changing the experience of shopping drive new sales and customer engagement? The authors also challenge the assessment that “retail is retail,” exploring why that may no longer be the case. Every business, regardless of their primary industry, is directly or indirectly involved in retail. Get detailed insights and strategies on how to serve more customers with the lessons in this business guide.