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The general purpose with which this book has been written is sufficiently indicated by its title. I have selected a number of the 'classical' experiments of Experimental Psychology, and have tried to present them in such a way that their performance shall have a real disciplinary value for the undergraduate student. Within this general purpose, my aim has been two-fold. I have sought to show, in the first place, that psychology is above the laboratory: that we employ our instruments of precision not for their own sake, but solely because they help us to a refined and more accurate introspection. And secondly, just as in my Outline of Psychology and Primer of Psychology I gave the results of experimentation a prominent place in the psychological system, so here I have treated the selected experiments not as separate exercises, but as points of departure for systematic discussion. (PsycINFO Database Record (c) 2005 APA, all rights reserved).
The Handbook of Research Methods in Experimental Psychology presents a comprehensive and contemporary treatment of research methodologies used in experimental psychology. Places experimental psychology in historical context, investigates the changing nature of research methodology, experimental design, and analytic procedures, and features research in selected content areas. Provides an excellent source of potential research ideas for advanced undergraduate and beginning graduate students. Illustrates the range of research methodologies used in experimental psychology. Contains contributions written by leading researchers. Now available in full text online via xreferplus, the award-winning reference library on the web from xrefer. For more information, visit www.xreferplus.com
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Facilitates a rapprochement between psychology and physics. Brings measurement and mathematics into the study of the mind. This detailed and engaging account fills a deep gap in the history of psychology.