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During his tenure as Russia's President and subsequently as Prime Minister, Putin transcended politics, to become the country's major cultural icon. This book explores his public persona as glamorous hero--the man uniquely capable of restoring Russia's reputation as a global power. Analysing cultural representations of Putin, the book assesses the role of the media in constructing and disseminating this image and weighs the Russian populace's contribution to the extraordinary acclamation he enjoyed throughout the first decade of the new millennium, challenged only by a tiny minority.
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Is Vladimir Putin macho, or is he a "fag"? Sex, Politics, and Putin investigates how gender stereotypes and sexualization have been used as tools of political legitimation in contemporary Russia. Despite their enmity, regime allies and detractors alike have wielded traditional concepts of masculinity, femininity, and homophobia as a means of symbolic endorsement or disparagement of political leaders and policies. By repeatedly using machismo as a means of legitimation, Putin's regime (unlike that of Gorbachev or Yeltsin) opened the door to the concerted use of gendered rhetoric and imagery as a means to challenge regime authority. Sex, Politics, and Putin analyzes the political uses of gender norms and sexualization in Russia through three case studies: pro- and anti-regime groups' activism aimed at supporting or undermining the political leaders on their respective sides; activism regarding military conscription and patriotism; and feminist activism. Arguing that gender norms are most easily invoked as tools of authority-building when there exists widespread popular acceptance of misogyny and homophobia, Sperling also examines the ways in which sexism and homophobia are reflected in Russia's public sphere.
Vladimir Putin's image functions as a political talisman far outside of the borders of his own country. Studying material objects, fan fiction, and digital media, Putin Kitsch in America traces the satirical uses of Putin's public persona and how he stands as a foil for other world leaders. Uncovering a wide variety of material culture - satirical, scatological, even risqué - made possible by new print-on-demand technologies, Alison Rowley argues that the internet is crucial to the creation of contemporary Putin memorabilia. She explains that these items are evidence of young people's continued interest and participation in politics, even as some experts decry what they see as the opposite. The book addresses the ways in which explicit sexual references about government officials are used as everyday political commentary in the United States. The number of such references skyrocketed during the 2016 US presidential election campaign, and turning a critical eye to Putin kitsch suggests that the phenomenon will continue when Americans next return to the polls. An examination of how the Russian president's image circulates via memes, parodies, apps, and games, Putin Kitsch in America illustrates how technological change has shaped both the kinds of kitsch being produced and the nature of political engagement today.
This book examines Russia's 2013 anti-gay laws and their implications for the Sochi 2014 Olympics. Lenskyj argues that Putin's Russia and the International Olympic Committee wield power in similar ways, as evident in undemocratic governance, fraudulent voting processes, hypocrisy and absence of accountability.
This is a nuanced and compelling analysis of grassroots feminist activism in Russia in the politically turbulent 2010s. Drawing on rich ethnographic data, the author illustrates how a new generation of activists chose feminism as their main political beacon, and how they negotiated the challenges of authoritarian and conservative trends. As we witness a backlash against feminism on a global scale with the rise of neoconservative governments, this highly relevant book decentres Western theory and concepts of feminism and social movements, offering significant insights into how resistance can mobilize and invent creative tactics to cope with an increasingly repressed space for independent political action.
Investigating the genesis of the prosecuted "crimes" and implied sins of the female performing group Pussy Riot, the most famous Russian feminist collective to date, the essays in Transgressive Women in Modern Russian and East European Cultures: From the Bad to Blasphemous examine what constitutes bad social and political behavior for women in Russia, Poland, and the Balkans, and how and to what effect female performers, activists, and fictional characters have indulged in such behavior. The chapters in this edited collection argue against the popular perceptions of Slavic cultures as overwhelmingly patriarchal and Slavic women as complicit in their own repression, contextualizing proto-feminist and feminist transgressive acts in these cultures. Each essay offers a close reading of the transgressive texts that women authored or in which they figured, showing how they navigated, targeted, and, in some cases, co-opted these obstacles in their bid for agency and power. Topics include studies of how female performers in Poland and Russia were licensed to be bad (for effective comedy and popular/box office appeal), analyses of how women in film and fiction dare sacrilegious behavior in their prescribed roles as daughters and mothers, and examples of feminist political subversion through social activism and performance art.
While everyday high level practices have become an important area of study, the everyday of the every(wo)man has been overlooked both in theoretical and empirical conceptualizations. Building on feminist, sociological, and ethnographic research, this book argues that everyday foreign policy is an assemblage – a combination of physical and cultural practices that inhabit digital and bodily spaces. Following the feminist call to liberate international relations from the straitjacket of high politics, this book contextualizes foreign policy within daily practices of regular citizens, who also have their own motivation behind reposting memes, eating a certain kind of cheese or shaming women for their dating preferences. This book focuses on Russian grass roots foreign policy after the annexation of Crimea, zeroing in on fetishization of Putin, militarization, sanctions, Russian-Turkish and Russian-American relations, FIFA World Cup and the COVID-19 pandemic.
After decades of turmoil and trauma, the Brezhnev era brought stability and an unprecedented rise in living standards to the Soviet Union, enabling ordinary people to enjoy modern consumer goods on an entirely new scale. This book analyses the politics and economics of the state’s efforts to improve living standards, and shows how mass consumption was often used as an instrument of legitimacy, ideology and modernization. However, the resulting consumer revolution brought its own problems for the socialist regime. Rising well-being and the resulting ethos of consumption altered citizens’ relationship with the state and had profound consequences for the communist project. The book uses a wealth of sources to explore the challenge that consumer modernity was posing to Soviet ‘mature socialism’ between the mid-1960s and the early 1980s. It combines analysis of economic policy and public debates on consumerism with the stories of ordinary people and their attitudes to fashion, Western goods and the home. The book contests the notion that Soviet consumers were merely passive, abused, eternally queuing victims and that the Brezhnev era was a period of ‘stagnation’, arguing instead that personal consumption provided the incentive and the space for individuals to connect and interact with society and the regime even before perestroika. This book offers a lively account of Soviet society and everyday life during a period which is rapidly becoming a new frontier of historical research.
Allegations of Russian conspiracies meddling in the affairs of Western countries have been a persistent feature of Western politics since the Cold War – allegations of Russian interference in the US presidential election are only the most recent in a long series of conspiracy allegations that mark the history of the twentieth century. But Russian politics is rife with conspiracies about the West too. Everything bad that happens in Russia is traced back by some to an anti-Russian plot that is hatched in the West. Even the collapse of the Soviet Union – this crucial turning point in world politics that left the USA as the only remaining superpower – was, according to some Russian conspiracy theorists, planned and executed by Russia’s enemies in the West. This book is the first-ever study of Russian conspiracy theories in the post-Soviet period. It examines why these conspiracy theories have emerged and gained currency in Russia and what role intellectuals have played in this process. The book shows how, in the new millennium, the image of the ‘dangerous, conspiring West’ provides national unity and has helped legitimize Russia’s rapid turn to authoritarianism under Vladimir Putin.