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Mark Kearney and Randy Ray, Canada’s Trivia Guys, thought they had covered it all with their previous best-selling trivia books, but it turns out this country has even more weird and wonderful tales to tell. Pucks, Pablum and Pingos is a unique collection of easy-to-read trivia bites, quizzes, and graphics that touches on history, sports, politics, entertainment, and more. Fun and full of factual fare, this book will satisfy the curious and indulge the inquisitive.
The latest book by Canada’s Trivia Guys is an entertaining where-are-they-now look at the fate of some 100 celebrities, newsmakers, and significant artifacts from this country’s past. Lake Ontario swimmer Marilyn Bell, CFL legend Russ Jackson, Canada’s first automobile, and Roger Woodward, a boy who survived the waters of Niagara Falls more than 40 years ago, are among those tracked down. Long after making headlines or burrowing their way into our collective consciousness, these Canadian icons have travelled different roads or in some cases kept more quietly to the path that gained them attention in the first place. Kearney and Ray spice up their stories with dozens of fascinating facts. With website links to further information, this book is a great resource to learn more about Canada’s heritage.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Chronicles a century of achievements, trends, important and influential people, and events that have shaped this country.
Full of fun facts, intriguing trivia, and engrossing explorations of more than 100 Canadians who beat the odds to become household names.