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Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions. Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign. Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals! Susan Daffron is also the author of the popular shelter and rescue fundraising book, "Funds to the Rescue: 101 Fundraising Ideas for Humane and Animal Rescue Groups."
Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases that will help you plan and implement your own publicity campaign.Publicity doesn't have to be complicated, expensive or scary. Even if you're a bit shy or introverted, using just a few simple publicity tactics, you can spread the word about the great things you're doing to help the animals!
An unvarnished family memoir of three generations of Irish-Catholic Boston firemen
Charlie Keefe is a world famous dog painter. Unfortunately, Charlie's belove muse, Pete, his fun-loving Jack Russell terrier, has just died and he's totally devastated by the loss of his furry best friend. After months of grieving, Charlie reluctantly agrees to foster a new puppy from the local shelter, a cute King Charles Cavalier named Brownie. Charlie falls head over heels for this new puppy as well as being attracted to Janelle Jordan, the head hound at the dog rescue. Complications arise when the ghost of Pete appears one night to haunt him and Brownie setting off a bizarre chain of events that throws Charlie's life, career and entire belief system into chaos.
How to Get Publicity for Your Book is a DIY guide for savvy authors. Would you like to get great publicity for your book without having to spend money on hiring a publicist? Do you think that you have what it takes to be your own publicist and run your own campaign? If so, this book will show you how. I have spent countless hours dedicated to garnering publicity for authors and brands all across the United States and have found that although there is no one-size-fits-all method, there are constants. In this book you will learn what they are and how to apply them to your work so that you can achieve maximum publicity for your author platform. Learn how to create the tools that you need for professional media outreach, platform building, book tour/event planning and so much more. I will share with you the mistakes I've made, the successes I've had, the tools of the trade and what I've come to learn from all of my outreach so that you can use it for your own.
This incisive book critically explores the principles, purpose and application of corporate rescue in order to bring new significance to rescue theory. Responding to key legislative developments and recent case law, it examines major insolvency theories and establishes which theoretical principles are prominently applied in practice, and whether these principles have affected the drivers of policy consideration.
A survival guide for fire service managers in small to mid-size departments who need to know more about public and media relations in the Information Age. Advice is given with the knowledge that most fire departments have limited resources to devote to public relations, and that techniques are more important than technology. Offers suggestions for dealing with reporters, interviews, legal considerations, roles and skills of a public information officer, involvement in major news stories, and connecting with the community. Appendices offer model plans, policies, and procedures. Annotation copyrighted by Book News, Inc., Portland, OR
This book will appeal to businesses, authors, performers, speakers, agents, managers, non-profit groups, & those involved with P.R., marketing, advertising, or the media: a huge potential audience. Written by the marketing V.P. for one of the top 100 video retailers, it also includes comments, tips, & interviews from other media pros & experts. It features a key point summary for each chapter, checklists for doing all important publicity activities, an "Information, Help, & Sources" section (bibliography), plus illustrations, examples, & it has a motivational quality to it. Here's what some of the pros said about this book. Earl Paige, marketing editor, with Billboard Magazine (who also wrote the foreword) said, "All the tools for handling & exploiting publicity are in this valuable trade book by Dennis Stricker." Mark Donovan, business/financial consultant said, "Dennis takes the mystery out of getting publicity. His publicity book is a complete, easy-to-understand, self-help guide. It's a mandatory addition to the desk of every business owner." Frank Moldstad, trade magazine editor & associate publisher said, "Good practical advice. The word practical doesn't sound very exciting, but too often such suggestions are not realistic. This is, & is creative to boot."