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Some early issues include the Proceedings of the ... annual encampment of the Ladies' Auxiliary to the Veterans of Foreign Wars of the United States.
A provocative new take on the women behind a perennially fascinating subject--Prohibition--by bestselling author and historian Hugh Ambrose. The passage of the 18th Amendment (banning the sale of alcohol) and the 19th (women's suffrage) in the same year is no coincidence. These two Constitutional Amendments enabled women to redefine themselves and their place in society in a way historians have neglected to explore. Liberated Spirits describes how the fight both to pass and later to repeal Prohibition was driven by women, as exemplified by two remarkable women in particular. With fierce drive and acumen, Mabel Willebrandt transcended the tremendous hurdles facing women lawyers and was appointed Assistant Attorney General. Though never a Prohibition campaigner, once in office she zealously pursued enforcement despite a corrupt and ineffectual agency. Wealthy Pauline Sabin had no formal education in law or government but she too fought entrenched discrimination to rise in the ranks of the Republican Party. While Prohibition meant little to her personally--aristocrats never lost access to booze--she seized the fight to repeal it as a platform to bring newly enfranchised women into the political process and compete on an equal footing with men. Along with a colorful cast of supporting characters, from rumrunners and Prohibition agents on the take to senators and feuding society matrons, Liberated Spirits brings the Roaring Twenties to life in a brand new way.
It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to promise solace for the masses. As American society became more urban, more complex, and more dominated by massive bureaucracies, the old American Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the advertising they created is a wonderfully graphic record of the underlying assumptions and changing values in American culture. With extensive reference to the popular media—radio broadcasts, confession magazines, and tabloid newspapers—Professor Marchand describes how advertisers manipulated modern art and photography to promote an enduring "consumption ethic." This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1986. It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new w
During the twentieth century 'affluence' (both at the level of the individual household and that of society as a whole) became intimately linked with access to a range of prestige consumer durables. The Market Makers charts the inter-war origins of a process that would eventually transform these features of modern life from being 'luxuries' to 'necessities' for most British families. Peter Scott examines how producers and retailers succeeded in creating 'mass' (though not universal) market for new suites of furniture, radios, modern housing, and some electrical and gas appliances, while also exploring why some other goods, such as refrigerators, telephones, and automobiles, failed to reach the mass market in Britain before the 1950s. Creating mass markets presented a formidable challenge for manufacturers and retailers. Consumer durables required large markets. Most involved significant research and development costs. Some, such as the telephone, radio, and car, were dependent on complementary investments in infrastructure. All required intensive marketing - usually including expensive advertising in national newspapers and magazines, while some also needed mass production methods (and output volumes) to make them affordable to a mass market. This study charts the pioneering efforts of entrepreneurs (many of whom, though once household names, are now largely forgotten) to provide consumer durables at a price affordable to a mass market and to persuade a sometimes reluctant public to embrace the new products and the consumer credit that their purchase required. In doing so, Scott shows that, contrary to much received wisdom, there was a 'consumer durables revolution' in inter-war Britain - at least for certain highly prioritised goods.